Sharon Carvalho

• Manage the corporate brand of the Club with a team of three.
• Provide marketing support to the key functions namely, F&B, Sports, Activities and Membership.
• Manage the events and activities of the club with a team of four.
• Ensure that communications and brand are aligned among the various departments/functions.
• Grow existing partnerships and acquire new ones whose values are aligned with the brand values of the club and where synergy potential is present.
• Tap onto potential platforms/ trends of the market

ACHIEVEMENTS.

• Developed a brand-new website that is functional, easy to navigate and is aesthetically pleasing; web traffic has grown.
• Magazine content is improved, more lifestyle content has been incorporated; and is printed on eco-friendly paper delivered in an eco-friendly envelope to members.
• The estimated following on our various social media platforms have grown from 27% to 4415.

• Ensure that communications and brand are aligned among the various departments.
• Revamped the creative direction for all communication platforms.

• Responsible for conceptualizing, developing, and executing marketing strategies by overseeing its development and implementation through the use of traditional marketing communications, direct mail, online marketing channels and strategic alliances/partnerships.
• Ensured compliance on brand guidelines and that all company policies are adhered to strictly.
• Maintain effective internal communications to ensure that all functions are aware of marketing objectives and promotions.
• Collaborated with Ad Agencies to drive branding initiatives and marketing strategies for the malls.
• Analysed post campaign results to pitch recommendations for improvements.
• Developed and maintained excellent business partnerships as well as internal relationships.
• Monitored budgets

ACHIEVEMENTS.

• Increased mall advertising revenue by 17% in 2017 compared to 2015 - Increased a new mall’s shopper traffic by 15% in 2014 and 2015.
• Saved marketing costs by 10% in 2014 and 12% in 2015 while meeting revenue targets.
• Decreased tenant complaints by 80% between 2014 and 2016.
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.

• Supervised and led the customer service team of four
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
• Developed advertising and promotions with driving tenant sales and shopper traffic in mind

• Managed media relations and campaigns to address public communications
• Developed and implemented short- and long-term communications strategies
• Oversaw entire online presence, including website copy and all social media platforms
• Developed advertising and promotional campaigns to grow mall revenue

• Responsible for the revamp of the TANGS website incorporating SEO plugins
• Developed TANGS social media accounts and content management
• Liaised with the creative agencies on the creative execution and the media agency on media buys Highly involved in the planning and monthly reporting of the co-share brand budget and promotions for the Citibank TANGS credit cards
• Managed the budget on a campaign basis, collaborating with the Citibank partners on the communication platforms and promotions
• Analysed shopping patterns of the cardmember base to better target shoppers for specific promotions
• Developed insights on marketing campaigns to assess performance against goals
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
• Continually maintained and improved company's reputation and positive image in markets served