Nicole Loh
Singapore
Summary
Strong professional skilled in buying, merchandising and pricing strategy, assortment development and budget planning. Highly proficient in data and market insight analysis, drives result-oriented commercial plans to achieve sales and profit. Competent in vendor management, and cross-function management. Possess an entrepreneurial spirit with a resilient will to see things through to fruition.
Overview
30
30
years of professional experience
Work History
AVP Sales Planning | AVP Category & Digitalization
Wing Tai Clothing Pte Ltd
07.2014 - Current
- Managed a portfolio of brands, both online and offline: Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton, Wallis, BCBG Max Azria, Karen Millen, Warehouse, Wallis, TFG London, Adidas, DPAM and Fox Kids & Baby.
- Responsible for developing sales, OTB and inventory plans
- Responsible for effectively planning and executing business strategies.
- Responsible for group’s analyses, conclusions and actionable recommendations.
- Responsible for driving group's growth in sales and profitability.
- Add thought leadership within department and share key learning with cross- function departments.
- Set yearly budgets and responsible for profit and loss for all brands.
- Review and forecast quarterly financials.
- Review viability of business continuity upon lease renewal.
- Collaborate with brand principals and business partners (including Zalora and Department Stores) to identify potential future opportunities and risks.
- Manage relationship with brand principals to achieve desired business objectives.
- Develop and implement calendar activities to drive brand equity and customer engagement.
- Monitor market/competitors’ trends and review consumer buying behavior.
Senior Brand Manager
Wing Tai Retail Management Pte Ltd
03.2004 - 06.2014
- Last portfolio of brands: Adolfo Dominguez, BCBG Max Azria, Karen Millen, Warehouse, Wallis and Etam.
- Previous portfolio included Fox Fashion, Pumpkin Patch, Dorothy Perkins and Laline.
- Work closely with brand principals to understand overall marketing and commercial direction and successfully translate that to action plans and strategies.
- Set yearly financial budgets and deliver profit and loss for all brands.
- Forecast sales projections and plan OTB.
- Plan and develop seasonal merchandise mix strategies.
- Determine pricing strategies and meeting profit margins.
- Monitor sales to achieve good sell-through and healthy stock level.
- Plan and strategize events to ensure brand equity retains top priority.
- Initiate and execute in-store promotions to drive sales.
- Monitor competitors’ pricing and promotional activities.
Managing Partner
Pebbles On The Move
05.2002 - 02.2004
- Develop new business opportunities with channel distributors.
- Plan and implement trade promotions with department store buyers.
- Source for sales avenues and secure promotional area for retail.
- Propose and present new concepts and designs for corporate clients.
- Service and maintain business accounts.
- Conceptualize themes for each season’s handbag collection.
- Product development with overseas suppliers to manufacture according to requirement.
- Negotiate costing and determine pricing and meeting profit margin.
- Responsible for branding and launching of merchandise.
Senior Product Executive
Triumph International
05.2001 - 04.2002
- Responsible for sales growth and turnover of Maximizer & Pour Moi portfolio.
- Responsible for launch of a new line – Cosmetic Bra, in January ‘02.
- Plan and conceptualize ideas for new product launches and re-promotions.
- Forecast sales projections in annual marketing plan.
- Determine pricing strategies and meeting profit margins.
- Travel to Hong Kong to preview new season’s collection.
- Procure merchandise for multiple retailing outlets in Singapore.
- Ensure timely product launches and phasing out.
Senior Buyer
G2000 Apparel (S) Pte Ltd
06.1996 - 04.2001
- Responsible for U2 Ladies sales turnover and sales growth.
- Determine pricing strategies and meeting profit margins.
- Procure merchandise for multiple retailing outlets in Singapore.
Merchandiser
Emporium Holdings
08.1994 - 05.1996
- Source for new suppliers to manufacture.
- Negotiate with suppliers on costing and pricing issues.
Education
Advanced Diploma - Mass Communications
Management Development Institute of Singapore
2001
Bachelor of - Marketing
Nanyang Technological University
1994
A Level - undefined
St Andrew's Junior College
1989
O Level - undefined
St Margaret's Secondary School
1987
Skills
- Strategic Thinking
- Business Acumen
- Decision Making
- Problem Solving
- Cross-function Management
- Vendor Management
- Price Management
- Product Assortment Planning
Websites
Timeline
AVP Sales Planning | AVP Category & Digitalization
Wing Tai Clothing Pte Ltd
07.2014 - Current
Senior Brand Manager
Wing Tai Retail Management Pte Ltd
03.2004 - 06.2014
Managing Partner
Pebbles On The Move
05.2002 - 02.2004
Senior Product Executive
Triumph International
05.2001 - 04.2002
Senior Buyer
G2000 Apparel (S) Pte Ltd
06.1996 - 04.2001
Merchandiser
Emporium Holdings
08.1994 - 05.1996
Advanced Diploma - Mass Communications
Management Development Institute of Singapore
Bachelor of - Marketing
Nanyang Technological University
A Level - undefined
St Andrew's Junior College
O Level - undefined
St Margaret's Secondary School
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