MA AYE THIRI SOE (JULIA)
Summary
Regional Ecommerce Executive with 5 years experience across fashion, electronics and baby & mum industries. Skilled in end-to-end ecommerce, campaign execution & regional site ops. A strong team player who thrives in fast-paced yet collaborative environments. Passionate about all things ecommerce!
Overview
7
7
years of professional experience
Work History
Regional Ecommerce Executive
Motherswork Pte Ltd
11.2023 - Current
- Managed end-to-end operations of brand websites: campaign planning, EDMs & daily ecommerce marketing & operations
- Revamped website with developer to enhance UI/UX, resulting in improved customer experience and conversion
- Collaborated with procurement team to negotiate product deals and campaigns
- Worked closely with CEO and marketing team to execute brand campaigns & partnerships
- Spearheaded website expansion and localization for Malaysia, Vietnam & Thailand markets
- Liaised with designers to develop website banners, digital ads and email creatives aligned with brand guidelines
- Conducted weekly sales and category analysis to track performance and identify growth opportunities
- Coordinated with logistics and customer service teams to maintain inventory accuracy and order issues
Digital Marketing Associate Trainee
Google Asia Pacific Pte Ltd
11.2022 - 11.2023
- Supported account managers in growing client app businesses across SAF markets
- Conducted product & campaign analysis to identify growth & revenue opportunities
- Assisted in preparing client presentations & materials for product pitches
- Provided market insights and recommendations to drive app expansion and performance
Category Management Executive
Wing Tai Clothing Pte Ltd
10.2021 - 04.2022
Ecommerce Digitalization Assistant
Wing Tai Clothing Pte Ltd
03.2020 - 09.2021
- Managed daily ecommerce operations for websites
- Digital content updates in support of the Digitalization Team (Topshop, Dorothy Perkins, Cath Kidston, G2000, Adidas & kids multi-brand)
- Coordinated brand onboarding for campaign alignment
- Liaised with IT teams on site enhancements, product setup & new feature implementation
- Inventory management and logistics coordination for order fulfillments and reduce stock discrepancies
Online Category Executive
Gain City Electric Pte Ltd
10.2018 - 01.2020
- Managed home appliances & air-conditioning categories across brand website
- Planned and executed weekly promotions and major campaigns (Double Digit etc.)
- Worked with procurement to secure competitive promotions and support new product and brand launches
- Resolved fulfillment issues to ensure timely delivery and high customer satisfaction
- Analyzed weekly performance data to improve campaign effectiveness and site KPIs
- Coordinated with marketing team on EDMs and digital ad planning to drive traffic and conversions
Education
DIGITAL MARKETING - Intensive 3 months training on digital marketing, branding & ecommerce
SIRS
ELECTRONICS, COMPUTER & COMMUNICATIONS ENGINEERING - undefined
NANYANG POLY TECHNIC
Skills
- Platform & CMS (Magento & Shopify)
- Ecommerce Operations Web Content Management
- Microsoft Advanced Excel
- Campaign Management
- UI/UX & Content Coordination
- SEO & SEM
- Google Analytics
- Regional Market Experience
- Team player
- Strategic planning
Languages
English
Bilingual or Proficient (C2)
Mandarin
Intermediate (B1)
Burmese
Upper intermediate (B2)
Timeline
Regional Ecommerce Executive
Motherswork Pte Ltd
11.2023 - Current
Digital Marketing Associate Trainee
Google Asia Pacific Pte Ltd
11.2022 - 11.2023
Category Management Executive
Wing Tai Clothing Pte Ltd
10.2021 - 04.2022
Ecommerce Digitalization Assistant
Wing Tai Clothing Pte Ltd
03.2020 - 09.2021
Online Category Executive
Gain City Electric Pte Ltd
10.2018 - 01.2020
ELECTRONICS, COMPUTER & COMMUNICATIONS ENGINEERING - undefined
NANYANG POLY TECHNIC
DIGITAL MARKETING - Intensive 3 months training on digital marketing, branding & ecommerce
SIRS
References
Venessa Yong | VP, Ecommerce & Strategy (Motherswork)
96202620
Katalin Felfoeldi | Head of Ecommerce (H&M)
86500987