MA AYE THIRI SOE (JULIA)
Summary
Regional Ecommerce Executive with 5 years experience across fashion, electronics and baby & mum industries. Skilled in end-to-end ecommerce, campaign execution & regional site ops. A strong team player who thrives in fast-paced yet collaborative environments. Passionate about all things ecommerce!
Overview
7
7
years of professional experience
Work History
Regional Ecommerce Executive
Motherswork Pte Ltd
11.2023 - Current
- Managed end-to-end operations of brand websites: campaign planning, EDMs & daily ecommerce marketing & operations
- Revamped website with developer to enhance UI/UX, resulting in improved customer experience and conversion
- Collaborated with procurement team to negotiate product deals and campaigns
- Worked closely with CEO and marketing team to execute brand campaigns & partnerships
- Spearheaded website expansion and localization for Malaysia, Vietnam & Thailand markets
- Liaised with designers to develop website banners, digital ads and email creatives aligned with brand guidelines
- Conducted weekly sales and category analysis to track performance and identify growth opportunities
- Coordinated with logistics and customer service teams to maintain inventory accuracy and order issues
Digital Marketing Associate Trainee
Google Asia Pacific Pte Ltd
11.2022 - 11.2023
- Supported account managers in growing client app businesses across SAF markets
- Conducted product & campaign analysis to identify growth & revenue opportunities
- Assisted in preparing client presentations & materials for product pitches
- Provided market insights and recommendations to drive app expansion and performance
Category Management Executive
Wing Tai Clothing Pte Ltd
10.2021 - 04.2022
Ecommerce Digitalization Assistant
Wing Tai Clothing Pte Ltd
03.2020 - 09.2021
- Managed daily ecommerce operations for websites
- Digital content updates in support of the Digitalization Team (Topshop, Dorothy Perkins, Cath Kidston, G2000, Adidas & kids multi-brand)
- Coordinated brand onboarding for campaign alignment
- Liaised with IT teams on site enhancements, product setup & new feature implementation
- Inventory management and logistics coordination for order fulfillments and reduce stock discrepancies
Online Category Executive
Gain City Electric Pte Ltd
10.2018 - 01.2020
- Managed home appliances & air-conditioning categories across brand website
- Planned and executed weekly promotions and major campaigns (Double Digit etc.)
- Worked with procurement to secure competitive promotions and support new product and brand launches
- Resolved fulfillment issues to ensure timely delivery and high customer satisfaction
- Analyzed weekly performance data to improve campaign effectiveness and site KPIs
- Coordinated with marketing team on EDMs and digital ad planning to drive traffic and conversions
Education
DIGITAL MARKETING - Intensive 3 months training on digital marketing, branding & ecommerce
SIRS
ELECTRONICS, COMPUTER & COMMUNICATIONS ENGINEERING - undefined
NANYANG POLY TECHNIC
Skills
- Platform & CMS (Magento & Shopify)
- Ecommerce Operations Web Content Management
- Microsoft Advanced Excel
- Campaign Management
- UI/UX & Content Coordination
- SEO & SEM
- Google Analytics
- Regional Market Experience
- Team player
- Strategic planning
Languages
English
Bilingual or Proficient (C2)
Mandarin
Intermediate (B1)
Burmese
Upper intermediate (B2)
Timeline
Regional Ecommerce Executive
Motherswork Pte Ltd
11.2023 - Current
Digital Marketing Associate Trainee
Google Asia Pacific Pte Ltd
11.2022 - 11.2023
Category Management Executive
Wing Tai Clothing Pte Ltd
10.2021 - 04.2022
Ecommerce Digitalization Assistant
Wing Tai Clothing Pte Ltd
03.2020 - 09.2021
Online Category Executive
Gain City Electric Pte Ltd
10.2018 - 01.2020
ELECTRONICS, COMPUTER & COMMUNICATIONS ENGINEERING - undefined
NANYANG POLY TECHNIC
DIGITAL MARKETING - Intensive 3 months training on digital marketing, branding & ecommerce
SIRS
References
Venessa Yong | VP, Ecommerce & Strategy (Motherswork)
96202620
Katalin Felfoeldi | Head of Ecommerce (H&M)
86500987
Similar Profiles
J. IERAANIYANJ. IERAANIYAN
Business Development Manager at India Electronics Pte Ltd / Excellous Pte LtdBusiness Development Manager at India Electronics Pte Ltd / Excellous Pte Ltd
Teo Paul SimonTeo Paul Simon
Associate Director at Phillip Nova Pte Ltd (Formerly Phillip Futures Pte Ltd)Associate Director at Phillip Nova Pte Ltd (Formerly Phillip Futures Pte Ltd)
Pankaj Sunny RaiPankaj Sunny Rai
Sales Director at Quality Air Solutions Pte Ltd / Yihui Metals Pte LtdSales Director at Quality Air Solutions Pte Ltd / Yihui Metals Pte Ltd
Nam DoNam Do
Regional Director, ECommerce at DKSHRegional Director, ECommerce at DKSH
Shwu Bing YapShwu Bing Yap
Regional Ecommerce Head at Compasia MalaysiaRegional Ecommerce Head at Compasia Malaysia