Zann Yeong
Singapore
Summary
Senior B2B marketing leader with 14+ years across APAC driving growth through field marketing, product positioning, and partner-led GTM strategy. Proven track record of shaping technology narratives, activating regional partner ecosystems, and building pipeline-focused campaigns across AI, SaaS, cloud, and enterprise solutions. Experienced in leading teams, aligning tightly with sales, and transforming complex technologies into clear commercial value. Strong in strategic planning, channel acceleration, sales enablement, and cross-market execution—consistently delivering measurable revenue impact and market expansion.
Overview
13
13
years of professional experience
Work History
Regional Field Marketing Manager
Aspen Technology
11.2022 - 04.2025
- Led regional partner and field marketing across SEA, Australia, and New Zealand to accelerate adoption of AspenTech’s industrial AI and grid modernization solutions.
- Built strategic narratives and CXO-level storytelling, translating complex technologies into partner-ready value propositions that strengthened regional influence.
- Designed and executed growth campaigns and multi-market partner programs, generating USD $2.5M renewal pipeline in Southeast Asia and USD $0.9M new pipeline for Australia and New Zealand.
- Strengthened partner collaboration through executive engagement forums, roundtables, and account-based marketing-driven industry events, improving deal velocity and strategic alignment.
- Optimized regional budgets and ensured clear return on investment, tightly aligning marketing with sales territory plans and pipeline needs.
Integrated Marketing Manager
Fujifilm Business Innovations
11.2021 - 11.2022
- ed GTM and partner marketing for Digital Workplace & Managed Services, driving market share growth from 23% to 30%.
- Built technology-led narratives and competitive positioning to strengthen differentiation and partner value.
- Delivered integrated growth campaigns and solution launches, contributing to 35% channel sales growth.
- Enabled sales and partners with industry playbooks, case studies, and buyer-journey content to improve deal readiness.
- Aligned closely with sales leadership to sharpen pipeline quality, partner productivity, and campaign ROI.
Senior Marketing Manager
Fujifilm Business Innovations
01.2017 - 11.2021
- Led a cross-functional marketing team driving initiatives that supported 65% of national revenue, spanning product, channel, and dealer ecosystems.
- Owned strategic business planning, working with senior management to align GTM strategy, revenue priorities, and channel expansion plans across Malaysia.
- Drove product positioning and portfolio strategy, translating technical capabilities into clear value propositions and competitive narratives for the market.
- Partnered closely with sales leadership to shape sales strategy, pipeline focus, and dealer activation plans—improving win rates and sales velocity.
- Executed nationwide launches, partner programs, and integrated demand campaigns, generating 25%+ uplift across key product lines and strengthening brand differentiation.
- Enhanced channel performance through C-level engagements, enablement frameworks, and lifecycle management for dealers and enterprise accounts.
Global Marketing Manager
Jadi Imaging Technologies
04.2016 - 01.2017
- Responsible for global marketing support; promotions, PR, collaterals
- Led product marketing and positioning for toner and imaging solutions across Asia, refining value propositions that strengthened differentiation against OEM competitors.
- Drove GTM strategy and sales alignment, supporting channel partners and distributors with pricing strategy, sales tools, and competitive playbooks.
- Managed regional campaigns, product launches, and B2B partner programs, increasing channel engagement and improving reseller sell-through performance.
- Conducted market analysis and portfolio planning, advising management on growth opportunities, product gaps, and competitive responses in key SEA markets.
- Built foundational sales enablement, including vertical messaging, reseller kits, and customer-facing materials that improved deal conversion.
- Managed end-to-end sales process and conducted client training needs analysis
- Created tailored training programs and secured new client accounts
- Produced marketing content and competitor intelligence to support sales
Assistant Business Development Manager
Neville Clarke
04.2015 - 04.2016
- Managed end-to-end sales process and conducted client training needs analysis
- Supported business development and GTM execution for training, consulting, and competency solutions across Singapore, Malaysia, and Indonesia.
- Conducted market mapping, account intelligence, and solution positioning, helping refine BD strategy for targeted industries.
- Coordinated client engagements, solution pitches, and partner activities, improving pipeline visibility and qualification accuracy.
- Strengthened commercial teams with industry decks, pitch narratives, and proposal frameworks to improve conversion rates.
- Created tailored training programs and secured new client accounts
- Produced marketing content and competitor intelligence to support sales
Chief Marketing Executive
Hisakaworks S.E.A
03.2012 - 04.2015
- Led SEA regional marketing with a focus on communication materials and event management
- Established and led the regional marketing function from the ground up, supporting SEA sales teams and distributors across industrial heating & cooling solutions.
- Developed product positioning, value messaging, and competitive frameworks, strengthening sales readiness in manufacturing, chemical, and HVAC segments.
- Designed and executed regional GTM plans, technical seminars, and industry campaigns that expanded channel reach and increased inquiry volumes.
- Partnered with sales leaders on pricing, bid strategy, and customer acquisition, improving win rates in key accounts.
- Introduced sales enablement toolkits, vertical content, and distributor playbooks, raising partner capability and consistency in the field.
- Implemented CRM strategies to boost after-sales engagement and repeat business
Education
Master’s - Business Administration
Wawasan Open University
Malaysia01.2020
Bachelor of Science (Hons) - Biotechnology
UCSI
Malaysia01.2011
Skills
- Exceeded lead generation targets by 120% over quarterly baseline in SE Asia
- Organized 15 events, increasing executive engagement by 35% within 6 months
Lead Generation Success
Event Management Excellence
- Launched 20 products, boosting revenue 25% across sales channels annually
- Increased market share from 23% to 30% over four years through strategic marketing
Product Launch Achievement
Market Share Growth
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Timeline
Regional Field Marketing Manager
Aspen Technology
11.2022 - 04.2025
Integrated Marketing Manager
Fujifilm Business Innovations
11.2021 - 11.2022
Senior Marketing Manager
Fujifilm Business Innovations
01.2017 - 11.2021
Global Marketing Manager
Jadi Imaging Technologies
04.2016 - 01.2017
Assistant Business Development Manager
Neville Clarke
04.2015 - 04.2016
Chief Marketing Executive
Hisakaworks S.E.A
03.2012 - 04.2015
Bachelor of Science (Hons) - Biotechnology
UCSI
Master’s - Business Administration
Wawasan Open University