Yen Chong

Accomplished Real Estate Professional and Sales & Marketing specialist with 19 years of experience exceeding Company KPIs. Thrives under pressure, adapts to challenges, and elevates organizational brand and industry positioning. Customer-centric focus on revenue growth and margin expansion. Strong project execution in high-stress environments. Strategic planner with extensive managerial acumen, fosters innovation, creativity, and motivational leadership. Proven track record in property and business development, strategic planning, marketing, and sales of large-scale residential and mixed development projects in Singapore and the region. Skilled in public relations management, corporate communications, project & facilities management, and building strong relationships with key governmental bodies in the real estate sector. Innovative technology professional enhancing systems and aligning technical solutions with business objectives to drive organizational growth and success.

• Real Estate Developer Association of Singapore (REDAS), EXCO Member, REDAS Management Committee, 2019-2023
• Real Estate Developer Association of Singapore (REDAS), Assistant Honorary Secretary, REDAS Management Committee, 2019-2023
• Real Estate Developer Association of Singapore (REDAS), Chairperson for Seminars & Workshops, 2019-2023
• Sian Chay Medical Institution, Chairperson, Sian Chay Charity Fund Raising Dinner 2018
• Sian Chay Medical Institution, Committee Member, Sian Chay Charity Fund Raising Dinner 2019

MS Office Suite

• Certificate of Real Estate Sales, CES - 2008
• Certification of Mergers & Acquisition, NTU - 2025
• Professional Management Consultant, TUD SUV 2025,

• 11/17/2022, SPACE APAC, SPACE, Discussion Co-Host
• 08/01/2020, Live Your Legacy, Joey Yap Pte Ltd, Speaker; “Property Investments for You & Your Second Generation”
• 05/03/2020, Redesigning Real Estate Forum, ERA, Panellist
• 05/24/2019, Real Estate & Urban Studies, National University of Singapore, Speaker; “Smart Living Beyond Just a Smart Home”
• 02/21/2019, Urban Land Institute (ULI) SG Conference, Urban Land Institute, Panellist; “Technology from the Perspectives of Owners”
• 11/14/2018, Property Technology Conference, APREA & Royal Institution of Chartered Surveyors (RICS), Speaker; “Transforming Real Estate in Singapore”
• 07/27/2018 - 07/29/2018, Smart Enterprise. Innovative mind, Singapore Press Holdings, Dream Cruise & Bosses Network, Speaker; “Smart Lifestyle in a Smart Nation”
• 03/15/2018, Smart Building Conference, RICS & REDAS, Panellist; “Sustainability & Innovation in the Real Estate Industry”
• 03/10/2018, What to invest in 2018? (In Mandarin), Singapore Press Holdings Ltd, Speaker; “Why should you invest in Singapore Properties?”

• 2020, Nominee & Finalist, Women of the Built Environment Award, Royal Institution of Chartered Surveyors (RICS)
• 2020, Featured in ”Woman” – Inaugural Edition by The Edge, The EDGE Singapore
• 2020, Solo Feature – “Mutual Support”, CEO Magazine

• Mr. Lee Yi Shyan, Chairman & Non-Executive Non-Independent Director, OUE Hospitality Trust
• Dr Toh Soon Huat, Executive Chairman, Sian Chay Medical Institution. Entrepreneur and Philanthropist

Golf:

• Demonstrates strategic thinking, patience, and focus.
• Shows competitive spirit and commitment to personal growth.
• Highlights ability to build relationships and network, often important in client-facing roles.

Yoga:

• Reflects discipline, self-management, and stress reduction skills.
• Indicates a commitment to wellness and balance, which can improve productivity and team well-being.
• Demonstrates perseverance and mindfulness.

Baking:

• Showcases attention to detail, creativity, and precision.
• Reflects perseverance and the ability to follow complex processes.
• Demonstrates patience and time management, qualities valuable in project execution.