Yen Chong

Dedicated Real Estate and Sales & Marketing specialist of 19 years with a consistent history of meeting Company KPIs. Skilled at working under pressure and adapting to new situations and challenges to best enhance the organization's brand and industry position. Customer-oriented and focused on increasing revenues and expanding margins. Highly adaptive and deadline-oriented. Consistently executes and completes multiple projects in highly stressed environment. Mentally agile meticulous leader and strategic planner with comprehensive managerial acumen, offering innovation, creativity and motivational acumen.

Has strong and varied experience in property and business development with exceptional skills in strategic development and planning, marketing and sales of both large-scale residential and mixed development projects both in Singapore and in the region.

Notable strengths include strong public relations management, corporate communications, and project & facilities management. These multi-faceted roles requires exceptional communication skills with both internal and external stakeholders. Established extremely strong and meaningful relationships with all of the Governmental and quasi-Government bodies related to the real estate sector in Singapore (which include inter-alia SLA, URA, NEA, HDB and LTA).

• Real Estate Developer Association of Singapore (REDAS), EXCO Member, REDAS Management Committee, 2019-2023
• Real Estate Developer Association of Singapore (REDAS), Assistant Honorary Secretary, REDAS Management Committee, 2019-2023
• Real Estate Developer Association of Singapore (REDAS), Chairperson for Seminars & Workshops, 2019-2023
• Sian Chay Medical Institution, Chairperson, Sian Chay Charity Fund Raising Dinner 2018
• Sian Chay Medical Institution, Committee Member, Sian Chay Charity Fund Raising Dinner 2019

Singapore Institute of Directors

• 11/17/2022, SPACE APAC, SPACE, Discussion Co-Host
• 08/01/2020, Live Your Legacy, Joey Yap Pte Ltd, Speaker; “Property Investments for You & Your Second Generation”
• 05/03/2020, Redesigning Real Estate Forum, ERA, Panellist
• 05/24/2019, Real Estate & Urban Studies, National University of Singapore, Speaker; “Smart Living Beyond Just a Smart Home”
• 02/21/2019, Urban Land Institute (ULI) SG Conference, Urban Land Institute, Panellist; “Technology from the Perspectives of Owners”
• 11/14/2018, Property Technology Conference, APREA & Royal Institution of Chartered Surveyors (RICS), Speaker; “Transforming Real Estate in Singapore”
• 07/27/2018 - 07/29/2018, Smart Enterprise. Innovative mind, Singapore Press Holdings, Dream Cruise & Bosses Network, Speaker; “Smart Lifestyle in a Smart Nation”
• 03/15/2018, Smart Building Conference, RICS & REDAS, Panellist; “Sustainability & Innovation in the Real Estate Industry”
• 03/10/2018, What to invest in 2018? (In Mandarin), Singapore Press Holdings Ltd, Speaker; “Why should you invest in Singapore Properties?”

• 2020, Nominee & Finalist, Women of the Built Environment Award, Royal Institution of Chartered Surveyors (RICS)
• 2020, Featured in ”Woman” – Inaugural Edition by The Edge, The EDGE Singapore
• 2020, Solo Feature – “Mutual Support”, CEO Magazine

• Mr. Lee Yi Shyan, Chairman & Non-Executive Non-Independent Director, OUE Hospitality Trust
• Dr Toh Soon Huat, Executive Chairman, Sian Chay Medical Institution. Entrepreneur and Philanthropist