Yen Chong
+65 93394040
Singapore
Summary
Dedicated Real Estate and Sales & Marketing specialist of 19 years with a consistent history of meeting company KPIs. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Customer-oriented focused on increasing revenues and expanding margin. Highly adaptive and deadline-oriented. Consistently executes and completes multiple projects in high-stress environments. Mentally agile meticulous leader and strategic planner with comprehensive managerial acumen, offering innovation, creativity and motivational acumen.
Has strong and varied experience in property and business development with exceptional skills in strategic development and planning, marketing and sales of both large-scale residential and mixed development projects both in Singapore and in the region. My strategic vision and hands-on approach resulted in a series of meticulously crafted, market-leading residences that exemplify luxury and sophistication.
Notable strengths include strong public relations management, corporate communications, and project & facilities management. These multi-faceted roles requires exceptional communication skills with both internal and external stakeholders. Established extremely strong and meaningful relationships with all of the Governmental and quasi-Government bodies related to the real estate sector in Singapore (which include inter-alia SLA, URA, NEA, HDB and LTA).
Overview
20
20
years of professional experience
4
4
Language
3
3
years of post-secondary education
Work History
Regional Director of Residences - Asia
Aman Hospitality and Resorts
Singapore, Singapore
2024.04 - Current
- Ensuring alignment with Aman’s prestigious brand standards and enhancing market appeal.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Deputy General Manager
Qingjian Realty (South Pacific) Group Pte Ltd
Singapore
11.2015 - 12.2023
- Headhunted by Qingjian from Savills as Senior Manager. Promoted to Head of Sales & Marketing in Jan 2016. Appointed Deputy General Manager in Oct 2017.
- Performed multi-function roles across many departments including legal, overseeing all aspects of sales, marketing, public and investor relations & corporate communications and day to day operations including facilities management
- Implemented operational, marketing and communications strategies to effectively overcome customer and stakeholder cynicism and skepticism of a Mainland China developer
- Active involvement in major decisions pertaining to land acquisition for development, sales and purchase and completion of sale
- Formulation of strategic and innovative engagement with stakeholders, customers and Government
- Consistently achieved higher than projected GDV for all projects. 100% sale of all projects under purview. Notably, Jadescape achieved strongest sales during CoVid shutdown through consistent engagement via zoom and Forrett was first to launch after restrictions were lifted via virtual balloting which set the way forward for other launches by competitors.
- Strong and established relationships with Government and quasi Government bodies (SLA, URA, NEA, HDB and LTA)
- Assisted in raising investor funding for Company's projects
Sales Director
HiLife Interactive Pte Ltd (Subsidiary Of Qingjian Realty)
Singapore
01.2015 - 01.2017
- Was instrumental in developing and spearheading sales and marketing strategies for HiLife, a start-up and one of Singapore's first companies to introduce SmartHome and smart communities technology for residential developments.
- Achieved a market share of 30% of the private residential sector in just 6 months.
Division Director
Savills Residential Pte Ltd, Singapore (Savills)
01.2010 - 11.2015
- Joined Savills as Unit Head in 2010 and was promoted to Division Director in 2012
- Consistently ranked top 10 Salesperson for 5 consecutive years
Property Agent
Huttons Residential Pte Ltd, Singapore (Huttons)
01.2005 - 01.2010
- Commenced real estate career as Real Estate agent with Huttons. Promoted to Sales Director.
Education
Ph.D. - Management
Swiss School of Business Research
10.2021 - 10.2023
Accredited Director -
Singapore Institute of Directors
03.2023
Professional Certificate in Real Estate Investment - Real Estate
Singapore Management University
11.2022
MBA -
University of London
12.2021
Diploma (Level 7) - Strategic Management & Leadership
Chartered Management Institute
08.2021
Skills
- Ul>
- Business Development
- P>P&L Management
- P>Sales Management
- P>Operations Management
- P>Strategic Planning
- P>New Business Development
- P>Networking Abilities
- P>Effective Leader
- P>Motivation
- P>Market Analysis
- P>Relationship Building
- P>Troubleshooting Expertise
- P>Problem Resolution
- P>Skilled Negotiator
- P>Team Leadership
- Public Speaking
- Staff Management
- Client Relationships
- Team Evaluation
- Motivational Leadership
- Strategic Vision
- Recruiting and Hiring
- Providing Feedback
- Corrective Actions
- Competitor Analysis
- Coaching and Mentoring
- Brand Awareness
- Strategic Marketing
- Corporate Communications
- Profit Growth Strategies
- Delivery Schedules
- Ul>
- Organizational Leadership
- Customer Satisfaction
- Employee Recruitment
- Business Growth Initiatives
- Records Organization and Management
- Special Promotions Planning
- Market and Competitor Research
- Improve Performance
- Strategize Business Plans
- Organizational Structuring
- Inventory Tracking and Management
- Price Structuring
- Performance Monitoring and Evaluation
- Management Training
- Develop Policies
- Program Optimization
- Sales Promotion
- Content Workflow
Certification
Singapore Institute of Directors
Licensed Real Estate Sales Agent
Timeline
Regional Director of Residences - Asia
Aman Hospitality and Resorts
2024.04 - Current
Ph.D. - Management
Swiss School of Business Research
10.2021 - 10.2023
Deputy General Manager
Qingjian Realty (South Pacific) Group Pte Ltd
11.2015 - 12.2023
Sales Director
HiLife Interactive Pte Ltd (Subsidiary Of Qingjian Realty)
01.2015 - 01.2017
Division Director
Savills Residential Pte Ltd, Singapore (Savills)
01.2010 - 11.2015
Property Agent
Huttons Residential Pte Ltd, Singapore (Huttons)
01.2005 - 01.2010
Accredited Director -
Singapore Institute of Directors
Professional Certificate in Real Estate Investment - Real Estate
Singapore Management University
MBA -
University of London
Diploma (Level 7) - Strategic Management & Leadership
Chartered Management Institute
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