Veeramurugan Subramanian
Senior Sales Leadership
Singapore
Summary
Cybersecurity and enterprise technology sales leader with 20+ years of experience across ASEAN, East Asia, Australia, and New Zealand. Led sales managers across countries and executed multimillion-dollar ARR/TCV strategies. Delivered pipeline creation and conversion for FireMon, Skybox Security, and Picus Security. CISSP trained; uses MEDDICC/BANT and SCOTSMAN for individual and team sales execution.
Overview
3
3
Languages
1
1
Certification
24
24
years of professional experience
Work History
Regional Sales Director, ASEAN & ANZ
FireMon LLC
Singapore
03.2025 - Current
- Lead strategic growth across ASEAN through hunting for new prospects, customer conversion and channel expansion initiatives.
- Partnered with in country Sales Managers to identify high-potential accounts and worked with Product Marketing, Field Marketing and Customer Experience teams to build structured 6Mth, 9Mth, and 12+ month roadmaps to convert customers from Skybox Security to FireMon.
- Delivered 3 account conversions in FSI, Utilities and Telecommunications within 6 months and 5 within 9 months as part of a cross-functional team effort.
- Built and scaled channel presence across ANZ, Thailand, and Indonesia, generating USD 2.17M in combined AACV pipeline within 9 months.
- Developed and implemented regional sales strategies to drive revenue growth across diverse markets.
- Led cross-functional teams to enhance customer engagement and improve overall client satisfaction.
- Directed regional sales strategy for network security solutions, aligning territory plans with growth objectives.
- Built executive relationships with security leaders to advance complex enterprise opportunities.
Regional Sales Director, ASEAN & HKG
Skybox Security
Singapore
01.2024 - 02.2025
- Delivered $3M TCV and $1.06M ACV in regional revenue for 2024 through strategic account planning and client relationship management.
- Drove market penetration growth via targeted sales initiatives and channel outreach campaigns built around defined customer personas.
- Closed six new accounts over a 12-month period, balancing G2000 and large enterprise, with annual revenue exceeding $470k.
- Delivered 92% customer renewal retention across territory.
- Developed and executed regional sales strategies to enhance market penetration and revenue growth.
- Analyzed market trends and competitive landscape to inform strategic decision-making and identify new opportunities.
- Cultivated relationships with key clients, ensuring high levels of satisfaction and loyalty through tailored solutions.
- Implemented data-driven sales forecasting methods to optimize resource allocation and improve operational efficiency.
- Collaborated with marketing teams to align promotional strategies with sales objectives, supporting overall performance metrics enhancement.
- Managed sales team of 03 through day-to-day coaching and performance oversight.
- Skybox initiated Chapter 11 in US in Feb 2025.
Regional Sales Director, APAC & Japan
Picus Security
Singapore
02.2022 - 01.2024
- Pioneering first employee position in Asia
- Built executive relationships with key stakeholders while executing territory expansion plans across Asia-Pacific markets using a land-and-expand strategy.
- Increased ARR to US$255K by tripling within first year via largest customer in APAC and developed strategic plan to double again by close of FY23.
- Scaled North Asia business 9x during FY22, culminating in $325k ARR.
- Won first FSI customer in Taiwan and directed regional expansion across Singapore, Indonesia, and Australia, supporting FSI Telecommunications Defence, FSI and Utilities, and FSI Energy and Transportation, while closing year at 1.2M.
- Developed $3M pipeline in 9 months during FY22 closing, reaching 42% within 12 months; carried forward momentum into FY23 with $5M pipeline using MEDDICC and Scotsman Sales methodologies.
- hired, onboarded, and managed team including sales development representative, solution architect, account executive for East Asia, and sales director for SAARC.
- Established channel ecosystem of distributors and focus partners across Southeast Asia and North Asia.
- Partnered with demand generation product engineering and field marketing to strengthen brand visibility through industry events and public speaking engagements.
- generated 350+ leads, converting 15% into BANT-qualified opportunities.
Regional Sales Director, ASEAN
Skybox Security
01.2021 - 01.2022
- Led sales management efforts for three in-country sales managers across Malaysia, Thailand, and the Philippines.
- Expanded pipeline opportunities across territories by 30% on average, contributing to 50% year-over-year growth in sales closures.
- Served as Strategic Account Director for Financial Services and Public Sector accounts, closing a 2-year FSI contract with a TCV of 1.2M and growing ARR 35% by FY22.
- Led sales for Singapore and Indonesia, closing the fiscal year at 12% over quota.
- Built and managed pipeline forecasts using Salesforce, improving visibility into deal progression and risk.
Business Development Manager, ASEAN
Vincere Cybertech
04.2020 - 01.2021
- Drove business development with channel partners and customers, building awareness of Cloud Security Posture Management and Breach and Attack Simulation solutions.
- Built USD 600K in pipeline opportunities within 12 months and closing 250K ACV by Dec 2020
Regional Sales Manager
F5 Networks Singapore Pte Ltd
07.2016 - 01.2020
- Led sales and business development for Consulting Services across Southeast Asia, Pakistan, and Korea, tripling sales bookings over 3 years.
- Delivered $3M in sales revenue in FY19, achieving 147% of plan.
- Owned account relationships with executive stakeholders, driving a minimum $300K in annual revenue per account; managed relationships including Telenor APAC, Globe Telecom, and OCBC.
- Acquired 25 new SME customers — including Garena, CyberDyne, WealthX, MyRepublic, and Gojek — totaling $800K in new business across ASEAN.
Regional Services Manager
F5 Networks Singapore Pte Ltd
05.2012 - 07.2016
- Achieved $10M in sales revenue, leading the team to consistent 40% YoY growth.
- Managed a team of Sales Executives selling Consulting, Education Services, and Product License Renewals across Singapore, Indonesia, and Thailand.
- Partnered with in-country Account Management teams to negotiate renewal contracts using sound commercial judgment.
- Carried services growth sales quota for strategic accounts across ASEAN.
Senior Services Sales Manager
British Telecommunications
04.2009 - 05.2012
- Launched BT's Services business across Peninsular and East Malaysia and Brunei, covering Managed Security Services, IT Data Centre Transformation, Business Continuity and Disaster Recovery Planning, ICT Blueprinting, Application Performance Management, and MPLS.
- Identified target markets and stakeholders across IT Transformation, Networks, and Security functions through strategic account planning.
Engagement Manager
BT Frontline Pte Ltd
01.2005 - 04.2009
- Managed Professional Services sales and engagements with customers including NUS, Singapore Polytechnic, A
- STAR, IHiS, SIA, and Ngee Ann Polytechnic.
- Built new revenue streams outside traditional sales channels, including Managed Security Services and Outsourcing.
Presales Engineer
Frontline Pte Ltd
04.2002 - 04.2005
- Served as technical lead for IT infrastructure solutions in the Education and Transportation sectors.
- Proposed solutions spanning Data Center Consolidation, Disaster Recovery, Backup and Recovery Modernization, and Application Modeling/Performance Management.
Education
Bachelor of Engineering (Hons) - undefined
University of New South Wales
Sydney01.2001
Skills
Enterprise Cybersecurity Sales
Sales Management
Sales Leadership
Account planning
Sales forecasting
Pipeline & Demand Generation
Business Development
Consultative selling
Contract Negotiation
Market segmentation
MEDDPICC / BANT / SCOTSMAN
Cybersecurity GTM
Certification
CISSP trained — Certified Information Systems Security Professional
Section name
- Peak Annual Revenue Managed: $10M+
- Cybersecurity & Enterprise Sales: 20+ Yrs
- YoY Regional Growth (Picus, North Asia): 9X
- Customer Renewal Retention: 92%
Timeline
Regional Sales Director, ASEAN & ANZ
FireMon LLC
03.2025 - Current
Regional Sales Director, ASEAN & HKG
Skybox Security
01.2024 - 02.2025
Regional Sales Director, APAC & Japan
Picus Security
02.2022 - 01.2024
Regional Sales Director, ASEAN
Skybox Security
01.2021 - 01.2022
Business Development Manager, ASEAN
Vincere Cybertech
04.2020 - 01.2021
Regional Sales Manager
F5 Networks Singapore Pte Ltd
07.2016 - 01.2020
Regional Services Manager
F5 Networks Singapore Pte Ltd
05.2012 - 07.2016
Senior Services Sales Manager
British Telecommunications
04.2009 - 05.2012
Engagement Manager
BT Frontline Pte Ltd
01.2005 - 04.2009
Presales Engineer
Frontline Pte Ltd
04.2002 - 04.2005
Bachelor of Engineering (Hons) - undefined
University of New South Wales