Caleb Tan

Specialization in Digital Marketing and Trade & Operations within the Business Administration field provides a robust academic foundation complemented by practical experience in sales, customer service, and marketing. This background facilitates effective application of theoretical knowledge into practice. Recognized for a commitment to personal growth and a keen interest in the dynamic fields of marketing and logistics, there is a constant drive to stay abreast of industry trends and innovate to foster transformation. Eager to leverage these skills to achieve significant results in challenging professional environments.

Microsoft Office Specialist: PowerPoint Associate (Office 2019)

• Skilled in designing and delivering presentations to effectively communicate key messages with the assistance of PowerPoint

Microsoft Office Specialist: Excel Associate (Office 2019)

• Present, Proficient in data management, analysis, and complex function application using Microsoft Excel

Meta Digital Marketing Associate Certification

• Mastery of digital marketing fundamentals with a focus on social media strategies and advertising across platforms like Facebook and Instagram
• Proficient in campaign creation, management, and performance analysis to optimize advertising effectiveness and achieve business objectives

Current Projects (Singapore Polytechnic)

• FedEx/JA International Trade Challenge 2024: Leading the development of an international marketing strategy tailored for a specific product, focusing on competitive market analysis and strategic market entry.
• Scanteak Operations Consultation: Consulting on operational enhancements for Scanteak, analyzing workflow processes to boost efficiency and customer satisfaction.

Past Projects (Singapore Polytechnic)

• Quan Shui Wet Market: Developed and executed marketing strategies to enhance brand awareness and customer retention through targeted social media campaigns and SEO optimization.
  Implemented automated systems to streamline operations, enhancing employee satisfaction and operational efficiency.
  
• SLH Fruits: Conducted a comprehensive marketing audit to refine the customer journey map, focusing on increasing brand awareness, conversion rates, and sales.
  Created and managed content for the brand’s Instagram page, including videos and posts, supplemented by a structured marketing calendar and process monitoring.
  

• School of Business Club (SBC)
• Business Mentors Singapore Polytechnic
• Fencing National Team Training Squad

• Technology
• Languages
• Music
• Photography
• History
• Traveling
• Books
• Finance
• Coding

My enthusiasm for photography extends beyond a personal passion, contributing to enhancing my professional capabilities in marketing communications. Mastery of visual composition and storytelling through photography allows me to convey more impactful, engaging content tailored to various media channels for different type of audiences. This skill is particularly valuable in designing effective social media posts, promotional materials, and internal communications, supporting the goals of a comprehensive marketing strategy. My ability to capture and edit visually appealing images is instrumental in elevating brand narratives and enriching the overall aesthetic of campaign materials.

• NTU Fencing Invitational Silver Medalist
  (Individual)
• Raffles Invitational Silver Medalist
  (Individual)
• NTU Fencing Invitational Bronze Medalist (Teams)
• NUS Fencing Challenge Bronze Medalist (Teams)
• Fencing Tertiary Cup (2023)