Hi, I’m
RUBINA TAI
Summary
GENDER: FEMALE
MARITAL STATUS: SINGLE
Objectives: Obtaining a position where I can put my years of learning, work and lifetime experiences to maximum use, and gather more skills in my area of expertise, not forgetting to place the company's interest at heart.
Hobbies/Interests: Cheerleading, Music, Rollerblading, Social Media, Interior Design, Aesthetics, Fitness
Overview
14
years of professional experience
Work History
IMS Marketing Pte Ltd
Digital Media Marketing Manager
10.2022 - Current
Job overview
- IMS Marketing Pte Ltd has been the leading distributor for various electronics in Singapore. Brands such as JBL, AKG, Harman Kardon, Denon rely on its excellent service towards bringing top-notched service to its customers.
- Oversee the creation of visually appealing infographics, videos, and interactive elements to enhance user engagement.
- Boosted website traffic through strategic blog posts, articles, and online advertising efforts.
- Implemented influencer partnerships resulting in increased reach of our brand message amongst target audience segments.
- Established a consistent brand voice across all digital platforms to strengthen brand identity and recognition.
- Monitored industry trends and competitor activities to identify opportunities for growth within the market space.
- Developed and maintained relationships with key media outlets securing positive coverage contributing towards enhanced brand image.
- Collaborated with sales teams to ensure cohesive messaging across all digital channels.
- Managed a team of content creators to produce engaging, high-quality multimedia content for various platforms.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led cross-functional teams to execute new product introduction launch.
- Built strong client relationships, ensuring satisfaction and cost efficiency
- Strengthened community partnerships by participating in local events.
Ascend Design
Designer
10.2018 - Current
Job overview
- Developed key client relationships by providing design solutions that met needs and budgets without compromising quality or design intent.
- Developed space planning concepts, color palette selections and textile presentations.
- Participated in furniture selection and documentation of specifications.
- Interfaced effectively with contractors and vendors to resolve issues and discuss ideas.
- Created professional presentations to creatively communicate design intent and direction.
East Empire Singapore
Entrepreneur
01.2016 - 12.2018
Job overview
- Determined business plan, mission statement and vision.
- Devised processes to boost long-term business success and increase profit levels.
- Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Set company culture, facilitated communication and built cohesion between team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Acclivis Technologies and Solutions
Project Admin Executive
09.2014 - 09.2015
Job overview
- Provide standard monthly service performance reports for customers
- Attend customer meetings for upcoming plans, projects
- Account creation and accounts management (setting of SLA, priority, escalations)
- Custodian of contracts for management purposes
- Purchase requester for internal/external licenses
- Asset Inventory and renewals for various internal and external parties and customers based on contracts
- Work Breakdown Structure consolidation on a monthly basis for further analysis
- Ensuring accuracy of the order book financial information
Orix Leasing Singapore Limited
Project Executive
04.2014 - 09.2014
Job overview
- Manage and control the collection process of delinquent accounts including liaising with legal counsel
- Ensure timely repayments of accounts
- Following up of accounts including customer visits
- Maintain a positive client relationship regardless of credit rating
- Conduct inspection of financed assets
- Generating quotations for settlement accounts
- Preparing month end reports for Japan
- Checking/reviewing on specific provision for necessary accounts
- Creating a key performance indicator by flow-through ageing bucket
- Assist in monthly meeting reports
- Setting up/tracking calendar for all tasks and hearing dates
DB Schenker Singapore Pte Ltd
Quality Assurance Analyst
11.2013 - 03.2014
Job overview
- Prepare, with quality vetting, reporting data from existing reporting platforms per customer (internal or external) needs using defined report formats and parameters
- Check/investigate data quality and coordinate with operation to clean up any exceptions
- Support ad-hoc data needs (internal or external) via existing standardized reports
- Monitor and control dispensing of relevant data to authorized staff for consumption and submission to customers
- Support testing and validation of new report formats designed to support business
- Maintain / catalogue / inventories all reports used across the organization, internal or external Following up with Singapore Customs on Trade Compliance (Notice of Discrepancy)
- Preparing monthly/quarterly NOD report
- Working with finance and business units to ensure all Composition fines are accounted for Tracking Generic Permit Performance
- Creating an auto reporting via audit checklist (Scoring based on 10 topics)
- Tracking non-conformance and ensure corrective actions are applied through evidences
- Monthly Trade Compliance –AED report for Air & Ocean Freight
- Monthly Trade Compliance- AED analysis
- Consolidated Case Management System - tracking and closure
- Reviewing/evaluating all cases to ensure compliance
- Logging internal/external compliments to recognize work efforts
- Logging internal/external feedback tickets for incompliance
- Monitor overdue documents yet to be reviewed / approved for mandatory review
- Tracking equipment to be ensure annual calibration is done before use
- Gathering monthly update of dangerous goods from various program & IT
- Dangerous goods report analysis to RHO
- Keeping track of KPI update of every department
- Maintain Quality and HSE portal (http://vshare/QHSE/default.aspx)
- Working with shared service centre to ensure portal is kept up to date
- Torch report – Electricity usage
Hewlett Packard
Data Analyst/Queue Management
03.2012 - 06.2013
Job overview
- Prepare hardware data and present hardware analytics to IDA
- Liaise with IDA to analyze statistics for hardware break-fix/failure rate in the Singapore Government SOE Project
- Prepare yearly/quarterly/monthly/weekly data reports
- Breakdown of tickets overall in accordance to ticket category
- Running various mathematical calculations to view tickets pattern
- Addressing new incoming concerns by pattern to prevent it from becoming a future issue
- Using these statistics, evaluate potential risk and new suggestions
- Raising/logging tickets upon receipt and sourcing to respective vendor/department
- Compile, support logs and follow-up on incident tickets
- Reviewing processes are followed through in the Remedy ITSM
- Manage and coordinate government agency incident and request queues
- Drive down hardware tickets by working closely with NCS Singapore
- Daily/hourly outstanding tickets reminder sent to the field services
- To ensure tickets are being worked on to the best capability of the Field Services team
- Providing support through the engineers to resolve customer issues
- Doing checks if system processes if followed through in accordance
- Reviewing, updating and closing tickets to meet SLA
- Ensure logistics and loaners are kept and accounted for through a sign off form
- Maintaining logistics and loaners tracking list
- Account for the exchange of faulty parts to new ones
- Being aware on the proper escalation of different customer issues
- Assist the manager in general administrative emails, duties, calls
- Attend weekly conference calls to address concerned issues
- Attended various training courses on security compliance & Microsoft excel
StarHub Limited
Finance assistant
08.2011 - 01.2012
Job overview
- Handle Japanese MNCs/Government/SME/IT accounts and their payment
- Cheque allocation
- Risk management
- Controlling on credit allowance given
- Resolving customer disputes and queries
- Being aware on the proper escalation of different customer issues
- Review credit rating of customers and approve dunning if need be
- Assist in credit checks and escalate suspicious fraud cases for investigation
- Reminder calls to customers with payment issue
- Compile bounced mails and verifying with customer
Education
PSB ACADEMYSINGAPORE
Bachelor of Science from Business Management
12.2013
TEMASEK POLYTECHNICSingapore
Diploma from Accounting And Finance
12.2010
DUNMAN SECONDARY SCHOOLSingapore
O Levels
12.2007
Skills
- MS-Office (Excel, Access, Word, PowerPoint)
- AutoCAD
- SketchUp
- Exhibits and Installations
- Web Applications
- Design Concepts Development
- Interface Design and Implementation
- Design Strategies
- Project Presentations
- 3D Visualization
Accomplishments
Best outstanding cadet award - Red Cross Society
Best outstanding Project Coordinator - Hewlett Packard
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Timeline
Digital Media Marketing Manager
IMS Marketing Pte Ltd
10.2022 - Current
Designer
Ascend Design
10.2018 - Current
Entrepreneur
East Empire Singapore
01.2016 - 12.2018
Project Admin Executive
Acclivis Technologies and Solutions
09.2014 - 09.2015
Project Executive
Orix Leasing Singapore Limited
04.2014 - 09.2014
Quality Assurance Analyst
DB Schenker Singapore Pte Ltd
11.2013 - 03.2014
Data Analyst/Queue Management
Hewlett Packard
03.2012 - 06.2013
Finance assistant
StarHub Limited
08.2011 - 01.2012
PSB ACADEMY
Bachelor of Science from Business Management
TEMASEK POLYTECHNIC
Diploma from Accounting And Finance
DUNMAN SECONDARY SCHOOL
O Levels
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