Roger Tan

• Reporting to the CEO (Asia), responsible for driving sales activities in their assigned sub-region like Vietnam, Philippines, Korea, Hong Kong and China. This role plays a key part in executing the company’s long-term growth plans and achieving short-term objectives. It involves cultivating customer relationships, identifying and implementing sales initiatives, and maintaining consistent communication with product managers and Strategic Partners to ensure expectations are consistently met or exceeded.
• Identify and appoint new distributors on the appointed countries
• Lead each country’s sales development activities by guiding each country’s sales staff and distributors to win the targeted projects
• Manage customer accounts and relationships, including visits to clients and engaging with senior management.
• Lead contract negotiations, focusing on commercial terms and pricing.
• Gain a comprehensive understanding of each customer’s structure, purchasing process, and key contacts to optimize sales strategies.
• Manage independent sales representatives and commission structures where applicable, utilizing forecasting and budgeting tools effectively.
• Conduct regular reviews of strategies and project progress to ensure alignment with goals.
• Work closely with Customer Service Executives to streamline processes and improve customer satisfaction.
• Provide training on tools and systems, ensuring effective application across the business.
• Stay up to date with product and technical knowledge, including product applications and systems.
• Ensure that price structures are maintained at levels to maximize returns consistent to the overall Company’s objectives and that collections are on time.
• Managed team of 2 regional sales representatives and consistently achieved high sales targets.

Promotion to Assistant / Regional Sales Manager

Promotion to Senior Sales Executive

• Develop and execute a sales growth plan and expand presence in the focus industries in Malaysia & Singapore.
• Proactively develop & manage short-term & mid-term sales pipeline. Manage the sales process from lead generation to deal closure, maintaining high standards of proposal quality and presentation.
• Work closely with the marketing and product line teams to ensure alignment and consistency of the sales approach and strategies at the regional level. Capture activity and pipeline opportunities in CRM systems.
• Create and execute annual territory plan to increase pipeline and drive new sales, providing monthly updates on customer performance relative to the budget. Work to meet, or exceed, revenue & margin targets set in budget.
• Work closely with the Thailand site team and other regional partners to coordinate and manage sales opportunities.
• Work closely with Costing Engineers to build quotations and presentations to new and existing customers.
• Participate in relevant industry and regional exhibitions / seminars / forums to increase awareness of our ES&S portfolio and generate new leads. Working with the regional marketing communications, develop a relevant plan for the target industries.
• Develop & maintain strategic relations with relevant stakeholders at Key Accounts using best practices in account planning and project management. Work with Global Key Account Managers in other Regions, as applicable.

• Build/manage brand images, sales channels by developing and implementing strategies and marketing initiatives to grow the point of sales and business.
• Manage sales performance and expanded POS for the brands, Samsonite, Black Label, Samsonite RED and American Tourister.
• Responsible for monthly sales forecast versus sales targets, identify strategies to improve the forecasting process.
• Analyze market intelligence and developed product segmentation and brand equity.
• Plan and organize line collections, range presentations for new product launches and in-house merchandising.

• Conducting road shows at strategic locations to create awareness and acquire customers.
• Achieve in sales and revenue targets set by Management.
• Serving and further development for new channels for SunPage services.
• Targeting on SMEs and MNCs for selling of SunPage services.
• Conducting telemarketing and direct mailers to identify customers for SunPage services such as IDD, BMC, Budget Roaming etc.

• Arranging and monitoring of stocks level at outlets.
• Maintaining suitable levels of all merchandising products.
• Stock taking and replenish of stocks.
• Setting up display for retail counters.
• Ensuring cleanliness and visual appearance of products display.
• Negotiating prices and T & C with strategic suppliers to ensure cost competitiveness.
• Preparing quotations for customer, coordinating and consolidating of shipment to Singapore.

• Preparing T/T and bank draft.
• Issuing invoices, delivery order, order processing.
• Liaising with driver regarding delivery arrangement.
• Answering and scanning of in-coming calls.
• Assisting Sale Executive in their orders.
• Other general administrative duties.

• Answering and scanning of in-coming calls.
• Preparing TT, LC and bank draft.
• Liaising with overseas supplies.
• Handling in-coming mails.
• Recording of service reports, monitoring delivery status.
• Handling some simple accounts.
• Other general administrative duties.