Summary
Overview
Work History
Education
Skills
Accomplishments
Current Appointment
Job Scope
Events Involvement
Career Interest
Personal Information
Hobbies
Timeline
Hi, I’m

Melissa Yong Li Sa

Melissa Yong Li Sa

Summary

Experienced marketing management professional consistently delivering high-quality and results-focused marketing content.


Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.


Proactive engaging with experts colleagues in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.

Overview

17
years of professional experience

Work History

ST Engineering Mobility Services Pte Ltd (STEMOS)

Head, Marketing
04.2021 - Current

Job overview

  • In charge of planning of Business Unit's yearly Marketing Calendar.
  • In charge of Business Unit's monthly social media management.
  • In charge of setting up brand online presence and visibility for new brands and products.
  • In charge of brands merchandising.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Launched marketing activities for new product lines and market penetration.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Monthly external & internal reporting on marketing activities.
  • Perform market research and analysis.
  • Analyzing and liaising on project tender contract Terms and conditions with Legal, Finance and banks.
  • Assist in tender bidding in Gebiz for STEMOS.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention. (Speak your mind committee).
  • Successfully managed marketing budgets and allocated resources to maximize productivity.

ST Engineering Mobility Services Pte Ltd (STEMOS)

Project Executive
01.2014 - 03.2021

Job overview

  • Department: MAN BUS Projects Public Transport, Commercial Division/KAS)
  • Role: Project Executive.
  • Facilitated communication between departments and project stakeholders.
  • Determined appropriate financial expenditures and implemented budgets.
  • Collaborated with upper management to assess business needs and develop roadmaps.
  • Evaluated project performance and made proactive adjustments to maintain quality and schedule.
  • Built impactful relationships with clients and suppliers.
  • Monitored project progress, identified risks and took corrective action as needed.

ST Engineering Mobility Services Pte Ltd (STEMOS)

Operations Executive
01.2012 - 01.2014

Job overview

  • Department: SMRT MAN Bus (Public Transport, Commercial Division/KAS)
  • Role: Operations Executive.
  • Collaborated on operational support tasks to achieve common goal.
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.

ST Engineering Mobility Services Pte Ltd (STEMOS)

Customer Accounts Executive
01.2008 - 01.2011

Job overview

  • Department: Airport Ground Support Equipment (Commercial Division/ AGSE)
  • Role: Customer Accounts Executive.
  • Built rapport with customers and maintained loyalty by providing fast, knowledgeable service.
  • Secured on-time payments and collected on delinquent accounts with tailored payment plans.

Education

University of London

Bachelor of Science in Business
01.2015

University Overview

Singapore Institute of Management (SIM)

Diploma in Management Studies
01.2007

University Overview

Skills

  • In-depth knowledge and understanding of the LTA homologation processes
  • Well verse in project managing
  • Experienced in bus tenders
  • Experienced in events organizing and planning skills
  • Able to perform handing over of bus delivery to customer
  • Able to perform bus acceptance checks
  • Good Project Management and Coordination skills
  • Teamwork, Communication and Analytical Skills

Accomplishments

Accomplishments
  • Part of bus tender team for winning LTA bus tenders – Project delivery for PT337, PT322, PT342b
  • Direct managing of SMART Bus project. SITCE Exhibition and project completion delivery to LTA Gallery. Currently on phase 2 maintenance contract until year 2023
  • Assist in BYD Distributorship Agreement for T3 renewal planning and proposal for marketing portion– successfully signed and renewed on 6 Nov 2023
  • Successfully planned and completed SGBA 2022 event for bus, SG Motorshow 2023 and ST Mobility Services Night 2023
  • Tasked to form a new committee in STEMOS for Speak your mind culture improvement. Leading a team of 7 members in total
  • Tasked to participate in ST Ventures Group to develop business plan for Automotive Solutions department. Contributed to team’s development

Current Appointment

Current Appointment

Head, Marketing, ST Engineering Mobility Services Pte Ltd (STEMOS)

Job Scope

Job Scope
  • Airport Ground Support Equipment (Commercial Division/ AGSE), Customer Accounts Executive, 01/01/08 to 31/12/11
  • SMRT MAN Bus (Public Transport, Commercial Division/KAS), Operations Executive, 01/01/12 to 31/12/14
  • MAN Truck & Bus ( Heavy Goods Vehicles, Commercial Division/KAS MRO), Operations Executive, 01/01/15 to 31/12/15
  • MAN BUS Projects Public Transport, Commercial Division/KAS), Project Executive, 01/01/16 to 31/03/21
  • Marketing and Business Development, Assistant Manager, 01/04/21 to 01/05/2023
  • Head of Marketing, 01/05/2023 to current

Events Involvement

Events Involvement
  • Kaizen Committee Kaizen – organisational excellence, Committee Member, 2011 to 2014
  • Singapore airshow, Show Executive for 2 times, 2008 and 2012
  • SITCE 2016, Event Planning and Show Executive, 2016
  • LTA-UITP 2020, Event Planning and Show Executive, 2020
  • Singapore Business Night, Event Planning and Show Executive for 2 times, 2019 and 2020
  • M1 Singapore GrandTech Bus Challenge, Marketing Executive, 2022
  • Singapore Motorshow, Marketing Executive, 2023
  • ST Engineering Mobility Services Customer Night, Marketing Executive, 2023
  • SITCE 2024

Career Interest

Career Interest

Assistant Marketing Manager with 14 years of working experience (3 years in Marketing, 11 years in Project Management (Operations and administrative tasks), seeking a challenging position to leverage organizational, communication, and leadership skills to develop marketing strategies and support business growth.

Looking ahead, my career interests lie in event organization, marketing campaigns, roadshows, and a strong desire to delve deeper into the realms of digital marketing and social media marketing. I am committed to contributing my expertise and taking on new challenges in the field of marketing.

Personal Information

Personal Information
  • Age: 36
  • Gender: Female
  • Ethnicity: Chinese
  • Citizenship: Malaysian / Singapore PR
  • Marital Status: Married
  • Date of Birth: 13 October 1987

Hobbies

Hobbies

Hobbies:

  • Dance: I have a deep passion for dance, with a background in ballet during my teenage years. I actively participated in my school's dance troupe and was eventually appointed as the President of the troupe. I took on leadership roles and excelled in various dance competitions, consistently achieving top-three results.
  • Yoga: I currently practice yoga as a means to de-stress and maintain my physical and mental well-being.
  • Cycling: During weekends, I enjoy cycling, which not only helps me stay fit but also serves as a stress-relief mechanism, complementing my commitment to a healthy lifestyle.
  • Nutrition Enthusiast: I am a dedicated follower of a balanced diet and have a particular affinity for yogurt and dragon fruit, which I believe are essential for my overall well-being.

Timeline

Head, Marketing
ST Engineering Mobility Services Pte Ltd (STEMOS)
04.2021 - Current
Project Executive
ST Engineering Mobility Services Pte Ltd (STEMOS)
01.2014 - 03.2021
Operations Executive
ST Engineering Mobility Services Pte Ltd (STEMOS)
01.2012 - 01.2014
Customer Accounts Executive
ST Engineering Mobility Services Pte Ltd (STEMOS)
01.2008 - 01.2011
University of London
Bachelor of Science in Business
Singapore Institute of Management (SIM)
Diploma in Management Studies
Melissa Yong Li Sa