Ivy Tan
Summary
20 years of professional experience across various commodities with responsibilities ranging from commercial related activities, business strategy conceptualization and implementation, bulk vessel and container logistics operations, sales intelligence and marketing activities planning with special focus in the fertilizer industry.
Overview
19
19
years of professional experience
Work History
Business Manager
SABIC Asia Pacific Pte Ltd
01.2021 - Current
- USD700million turnover | 250kt volume in containers | 40 products | 16 countries | 450 customers
- Responsible for developing and execution for both an annual business plan and a 5 year market strategy plan for 16 Asia countries with varying regulations, market dynamics, languages, supply chain, competition landscape.
- Determine and responsible for the Product Strategy in each country by determine pricing guideline to drive maximum profitability
- Evaluate product performance, market trend and customer feedback to generate new product ideas, build business case, industry roadmap, identify product/service needs, and liaise with enabling areas of the organization to implement these changes to enhance differentiation, achieve price premium and overall margin & profitability.
Senior Sales Executive
Specialty Fertilizers
11.2018 - 12.2020
- USD 35million turnover | 100kt volume in containers | 4 products | 10 countries | 26 customers
- Responsible for directing sales strategy for various fertilizer products in Asia Pacific region.
- Run pre-marketing campaigns to promote new Specialty Fertilizer and NPK grades.
- Monitor general fertilizer market trends in each country such as political/subsidy, currency fluctuation, competitor/customer and business development opportunities
- Actively align sales targets with various departments BU, Supply Chain, Credit team
- Coordinate shipment with Supply Chain team as per customer's requirements
- Responsible to handle and follow up customer complaints and legal cases when necessary
- Represent SABIC in international trade conferences and build networks within the industry
Senior Analyst
SABIC Asia Pacific Pte Ltd
10.2016 - 10.2018
- Responsible for pre-marketing efforts of new Specialty Fertilizer and NPK for Asia Pacific.
- Actively seek new business opportunities for industrial usage of Technical Grade Urea.
- Participate in commercial meetings and maintain strong relationship with existing customers
- Review industry trends and provide timely, accurate and actionable market intelligence solutions (studies, forecasts, scenarios, etc).
- Develop database model on competition capacities, production cost, market dynamics, global prices and short and medium term supply/demand with objective for business optimization
- Provide tangible market intelligence reports to support business unit on short and long term decision-making
Commercial Master Analyst
Fertilizer, Vale International S.A
05.2011 - 08.2016
- USD 130million turnover | 1.3MMts volume | 1 product | 08 countries | 10 customers
- Managed sales negotiations and build relationships with key customers.
- Run feasibility, risk analysis to elaborate price formulas according to market practices.
- Coordinate shipment periods according to inventory, lines-ups and customer's requirements.
- Handle full range of sales operations activities from Letter of Credit, Purchase Order, Contract, Vessel Nomination, Shipping Documentation, Laytime Settlements and Price Adjustments
- Responsible to handle and follow up customer complaints and legal cases
- Monitor and keep track of general fertilizer market developments in each market and discuss development of specific factors affecting the fertilizer industry such as competitor/customer, political/subsidy, currency fluctuation and technical development
- Participate in the development of short and long term marketing analysis and strategy for specific fertilizer supply/demand, specific agriculture/crop, specific country or specific competitor.
- Participate actively to build sales strategies (both short and long term) to deliver the best financial results and also guarantee long term sustainability.
- Responsible to coordinate meetings and represent Vale in various fertilizer trade conferences.
- Participate in various country specific marketing campaigns and activities
- Prepare regular and ad-hoc management/administrative reports and presentations
Assistant Commercial Manager
Kineta International Pte Ltd
06.2009 - 04.2011
- Single person department handling the entire tradeflow from price negotiation, contract, LC documentation, time-chartering vessel operation and post-sales activities with average of 5 shipments per month, across different timezones in China, Singapore, India and London
- Activities includes: Liaise/negotiate on price and terms on physical trades with buyers based on guidelines from HQ
- Resolve trade discrepancies with counterparties from shipper and buyers
- Ensure proper LC documentation workflow from start of import to end of export of cargo
- Monitoring of shipping operations from start to end of voyage
- Work closely with vessel brokers & owners to ensure smooth delivery of cargo & vessel at disport
- Established the hedging desk for the company's hedging strategy in Iron Ore Swap
- Monitor daily trade position including Mark-to-Market, Profit/Loss reports and risk exposure.
- Achievement: Able to handle the entire trade flow from negotiation, contract, LC documentation, time-chartering operation, shipping documentation and post-sales activities
- Spent 6 months single-handedly establishing and running of the shipping operations department for our time chartered vessels with an average of 5 vessels per month
Bunker Trader
KPI Bridge Oil Group
12.2008 - 06.2009
- Negotiate Bunker rates on behalf of the customer and coordination of bunker suppliers
- Customer management to ensure strong customer repeat and referral business
- Liaise with customer on the market situation, provide suggestion for alternative bunkering
- Gain competitive prices from suppliers on the basis of the volume business carried out in the region
- Provide credit facility to customer in compliance to the credit policy
- Achievement Was selected out of 200 strong candidates in a 3 days interview program where we are tested for endurance, will power, team building and business handling skills.
Day Trader
Nyenburgh Pte Ltd
10.2007 - 12.2008
- Day trading within the Australia Stock Exchange and Singapore Stock Exchange Single-handedly responsible for €500,000 of trading position on a daily basis Determine and execute trades by scalping, trending and scratching trades Research and analyze market news in other international markets and sectors including commodities, financials, properties, etc
- Achievement Generated 20% revenue within less than a year on job, total $100,000
Business Manager
Ncode Consultant Pte Ltd
05.2003 - 10.2007
- Promoted from freshly graduated executive to senior managerial level, second in position to the Managing Director and managed the entire staff strength of 12-15 people
- Managed to increase the company's market share and cash flow for the new market, bringing company from a negative to positive cash-flow
- Handled the strategic planning for short term and long term product/market growth
- Responsible for employee management (scoreboard, employee benefit, motivation level)
- Responsible for sales outreach and ensure strong customer retention Manage existing accounts and ensuring strong customer-retention rate
- Managed implementation of project to ensure quality service within the project cycle
- Achievement Solely responsible for expanding a new market, currently generating 40% of turnover for the entire company within a year's effort
- Managed to bring the company from a negative to positive cash-flow
- Managed to increase the company's market share and cash flow for the new market
Education
MBA -
Manchester Business School
Singapore2014
Bachelor of Science - IT
National University of Ireland
Singapore2007
BBA - Marketing
Singapore Polytechnic
Singapore2003
Skills
- Strong Sales Cycles & Negotiations
- Capability for Forecasting & Market Analytics
- Good Sales Developing & Related Key Account Management
- Reliable Marketing Strategies & Logistics and Supply Chain
- Efficient Business and Channel Development
- Global Market Expansion Strategies and Territory Evaluations
Accomplishments
- Managed a SME company with staff strength of 12-15 people and brought the company back into profit from a loss, when I was only 21 years old
- Spent 8 years juggling with work and studies to finally achieve Second Upper Class Honors and a Masters of Business Administration
- Took 5 years to pick up Portuguese language
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Portuguese
Intermediate (B1)
Fertilizer Product Knowledge
- Urea (fertilizer and automotive use)
- Phosphate rock
- Dicalcium Phosphate (DAP)
- Monoammonium Phosphate (MAP)
- Triple Super Phosphate (TSP)
- Single Super Phosphate (SSP)
- NPK compounds
- Specialty Fertilizers
Timeline
Business Manager
SABIC Asia Pacific Pte Ltd
01.2021 - Current
Senior Sales Executive
Specialty Fertilizers
11.2018 - 12.2020
Senior Analyst
SABIC Asia Pacific Pte Ltd
10.2016 - 10.2018
Commercial Master Analyst
Fertilizer, Vale International S.A
05.2011 - 08.2016
Assistant Commercial Manager
Kineta International Pte Ltd
06.2009 - 04.2011
Bunker Trader
KPI Bridge Oil Group
12.2008 - 06.2009
Day Trader
Nyenburgh Pte Ltd
10.2007 - 12.2008
Business Manager
Ncode Consultant Pte Ltd
05.2003 - 10.2007
MBA -
Manchester Business School
Bachelor of Science - IT
National University of Ireland
BBA - Marketing
Singapore Polytechnic
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