Guoxian Zhang
Summary
Highly analytical and data-driven E-commerce Product and Operation veteran, effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
As well as innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader, meanwhile a team player.
Overview
14
14
years of professional experience
Work History
Product Manager
TikTok Pte Ltd
11.2022 - Current
- Eveloping the vision and strategy for the e-commerce product solutions, addressing our customers, merchants and creators
- Collecting VOC and conduct UXR across the resgion
- Partnering with cross-functional teams to identify business needs, and formulate product roadmaps whilst prioritising key developments and managing risk/trade-offs
- Key project coordination and progress monitoring
- Influence across the organization to drive product alignment and key business initiatives
- Identifying new opportunities to make product changes that help grow and scale TikTok e-commerce
- Focusing on Merchandise related product functions, data, UX and design, improving the overall product efficiency on TikTok Shop, contributes more than 30% of total e-commerce GMV
Vice President of Regional Strategic Operation
Lazada South East Asia Group
02.2022 - 10.2022
- Shape, consolidate and syndicate the strategic narrative and key priorities for Lazada Regional Operation; drive cross-functional alignment on goals and execution of overall strategy
- Drive and streamline the organization’s business planning exercises, goal setting, and consolidated impact measurement activities in the region
- Improve Key Category performances via data, insights and analytics, scalable processes and organizational efficiencies
- Lead ad-hoc strategic projects including, seller management, marketing solution and campaign design
- Category Management and Category strategy planning for Fashion in the SEA region
Vice President
Lazada South East Asia Group
07.2021 - 02.2022
- Industry- E-commerce, design
- Responsibilities:
- Defining and executing the roadmap of cross-border business product initiatives by working closely with the platform finance, logistics, and product/tech teams, both at a regional level and local level
- Build a best-in-class seller experience for your domain, driven by continual feature improvements, processes around user engagement, empowerment, and business growth
- Create a formal communication structure with sellers to continually understand their pain points for finance-facing modules on ASC and always work towards reducing any ambiguity for sellers in regards to your domain
- Own the go-to-market and adoption of new seller tool features at both regional and local levels: defining SOPs, training material, reporting, and tracking
- Identifying opportunities and gaps to improve the quality and efficiency of the locals' operational teams work through proper mentorship and communication structure
- Pioneer game-changing business tool-related initiatives that can drive significant business impact for the seller and/or Lazada.
Head
Cheil Singapore Pte Ltd, Samsung
03.2019 - 07.2021
- Of SEA Division of Pengtai Baozun E-Commerce
- Industry – E-commerce and Digital Marketing
- Responsibilities:
- Providing Fully Digitalized Marketing Solutions to The Customer in China and SEA
- Helping Chinese Companies Expand Business in SEA Market and Helping Global Brands Enter into The Chinese Market by Providing Digital Marketing, E-Commerce, And Traditional Marketing Services
- Providing E-Commerce Services on Lazada, Shopee, Alibaba And JD Platform
- Lazada Partner and Tmall Partner
- Business Development in South East Asia Market in Home Appliance and FMCG Category
- Strategic Planning & New Market Entry, Singapore, Malaysia And Thailand
- Social Media/ SEO/ SEM/KOL Livestreaming Solution Provider
- Facebook Ads
- Google Analytic
- CRM Solution Provider and Integrated Digital Marketing Service Provider
Product Director of Hilife Community Platform
Qingjian Realty (South Pacific) Group
12.2016 - 03.2019
- Industry - Internet of Things， E-commerce, Community Platform
- Responsibilities:
- Developing Smart Home Platform and Community Management Platform for Singapore Market
- Smart Community and Smart Home Solution/Product Planning
- O2O Community E-Commerce Service Platform Design and Service Provider Management, focusing on FMCG and home services
- Smart Home and Smart Community Key Projects Deployment and Marketing Promotion
- Business Development in South East Asia Market
- Home page of product and company profile:
- Https://www.hilife.sg/
- Https://www.himartsg.com/
Solution and Marketing Manager
Huawei Technology Co., Ltd
05.2016 - 11.2016
- Industry – Internet of Things, Telecom, IT
- Responsibilities:
- Singapore Starhub smart home GTM and integration test
- Singapore Starhub IoT project solution manager;
- Indonesia Telecom IoT consulting project
- South pacific IoT market analysis
Marketing Manager
Huawei Technology Co., Ltd
05.2015 - 05.2016
- Carrier BG Marketing
- Industry – Internet of Things, Telecom, IT
- Responsibilities:
- Solution Consulting for carrier in China, Middle East, Latin America and Europe
- Marketing road map for Smart Home project in Belarus;
- Case study and Marketing Insight report of AT&T Digital Life and Connected Car in North America;
- Member of Marketing Executive Team of IoT solution in Huawei,
- Marketing insight ;
- Competitor analysis
- Main Training Program:
- Marketing to Leads program (From IBM Consulting);
- Business Negotiation;
- BP writing;
- Demand Generation program and Campaign Design;
- Marketing Insight skills
National Sales Manager
Honeywell International
07.2009 - 05.2014
- Industry – Retail/ Electronic devices, in China, lead a team of 6 sales managers across China
- Channel management and partnership management;
- Omni Channel construction and Key account management;
- Online and offline distributors management;
- Key project management;
- Daily monitoring of the sales team;
- Coordination among sales team, marketing and R&D;
- Setting up Go-to-Market plan for new product launch in China
- Customer relation management
Education
Master's degree - Mechanical Engineering
The Hong Kong University of Science and Technology
Bachelor's degree - Electrical Engineering
Shanghai Jiao Tong University
Skills
- Digital Marketing
- Product Management
- Market Analysis
- New Business Development
- Strategic Planning
- Cross-Function Team Management
- Team Leadership
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Intermediate (B1)
Italian
Upper intermediate (B2)
Timeline
Product Manager
TikTok Pte Ltd
11.2022 - Current
Vice President of Regional Strategic Operation
Lazada South East Asia Group
02.2022 - 10.2022
Vice President
Lazada South East Asia Group
07.2021 - 02.2022
Head
Cheil Singapore Pte Ltd, Samsung
03.2019 - 07.2021
Product Director of Hilife Community Platform
Qingjian Realty (South Pacific) Group
12.2016 - 03.2019
Solution and Marketing Manager
Huawei Technology Co., Ltd
05.2016 - 11.2016
Marketing Manager
Huawei Technology Co., Ltd
05.2015 - 05.2016
National Sales Manager
Honeywell International
07.2009 - 05.2014
Master's degree - Mechanical Engineering
The Hong Kong University of Science and Technology
Bachelor's degree - Electrical Engineering
Shanghai Jiao Tong University
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