Emily Lim

• Fostered collaborative work environment by maintaining open lines of communication with team members, fostering trust, and encouraging teamwork
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
• Serviced existing accounts on regular basis to maximize revenue
• Created customized proposals tailored to client needs, ensuring a memorable experience and repeat business
• Efficiently managed daily administrative tasks such as contract management, scheduling appointments, responding to inquiries promptly and professionally
• Delivered professional presentations to potential clients that showcased catering services capabilities, effectively securing new business opportunities
• Maintained detailed records of sales activities, including leads generated, follow-ups conducted, events booked, revenue earned, and expenses incurred
• Helped customers navigate choices between services with support for questions such as terms, pricing, and availability
• Gathered feedback from clients post-event to identify areas for improvement and implement changes as needed
• Collaborated with culinary teams to develop unique and appealing menus for various types of events, resulting in high client satisfaction and ensure accurate menu execution during events while adhering to dietary restrictions or special requests from guests
• Conducted site visits with potential clients, showcasing venue capabilities and addressing any concerns or questions
• Coordinated logistics for multiple events simultaneously, ensuring timely delivery of food and services without compromising quality
• Determined facility, services and staffing needs to establish framework for successful event execution

• Boosted sales revenue by efficiently processing orders and coordinating with sales team on customer requirements
• Provided exceptional administrative support for high-performing sales teams, enabling them to focus on selling and meeting revenue goals
• Handled customer relations issues, enabling quick resolution, and client satisfaction
• Facilitated smooth onboarding of new clients by preparing necessary documentation, scheduling training sessions, and conducting follow-up calls
• Continuously improved internal processes by suggesting and implementing changes that led to streamlined workflows and time savings for sales administration team
• Met with clients, delivering presentations, and educating on product and service features and offerings
• Increased brand awareness by developing and implementing innovative marketing campaigns
• Planned and executed events and marketing programs to increase qualified leads
• Maintained reporting and developed actionable insights to continually improve branding efforts
• Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists
• Crafted compelling press releases leading to increased media coverage and public interest in company news stories

• Developed rich agendas for conferences, ensuring content relevance to industry professionals
• Conducted thorough market research to identify emerging trends and topics for conference inclusion
• Managed speaker selection process, securing high-quality experts and thought leaders for sessions
• Provided exceptional on-site support during conferences, addressing any issues promptly while maintaining professionalism
• Spearheaded the creation of impactful promotional materials to increase visibility and interest in conferences
• Collaborated with cross-functional teams to ensure seamless execution of all event aspects
• Generated revenue growth by identifying and securing sponsorship opportunities for events
• Ensured timely communication with all stakeholders throughout the planning process, keeping everyone informed about progress updates
• Optimised event budgets by negotiating contracts with venues, suppliers, and speakers effectively
• Implemented contingency plans to address last-minute changes or unforeseen events
• Developed detailed event reports, documenting all aspects of each event
• Evaluated post-conference feedback, implementing improvements to enhance future events continually
• Built strong relationships with industry stakeholders, fostering collaboration and support for conferences
• Assessed competitor events regularly, identifying areas of differentiation and potential improvement opportunities for our conferences

Internship: Sep 2019 - Feb 2020

Contract Staff: Feb - June 2020

• Utilised data-driven insights to inform marketing strategies, resulting in more targeted and effective event promotions
• Boosted overall user satisfaction by refining guest experience elements throughout all stages of the event lifecycle
• Streamlined event registration processes, leading to improved attendee experiences and reduced administrative workload
• Spearheaded the development of an integrated marketing plan for each event, ensuring consistent messaging across all channels
• Collaborated closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Optimized email marketing campaigns, resulting in higher open rates, click-throughs, and conversions for event registrations
• Managed current marketing assets and submitted requests for new assets to generate show awareness
• Managed event budgets effectively, ensuring maximum return on investment for all promotional activities
• Enhanced brand recognition through the successful planning and coordination of promotional events
• Maintained marketing calendar, project timelines, settlement reconciliations and post-event recap summaries for concerts and events
• Created detailed post-mortem reports after each event, providing valuable insights for future decision-making and strategy development