Eawin Tan
Summary
Accomplished and Results-oriented Sales Director credited with numerous years of meeting revenue targets and consistently growing bottom-line profits. Savvy negotiator and leader adept at building exceptional teams, improving customer experience through value-added strategies and executing highly-profitable sales plans
Recognized for effective leadership across high-performing teams, business development initiatives and turnaround or change management. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning.
Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
25
25
years of professional experience
Work History
Sales Director (APAC)
Fluke Health Solutions
01.2019 - Current
- Hired, trained and built high-performing team of sales representatives.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Boosted profits through effective supervision of entire sales department.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Executed strategic plans for growth and new acquisitions.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Increased revenue by 12% CAGR through effective recoveries and sales.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Developed detailed plans based on broad guidance and direction.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Head of APAC Distributors Markets
CooperSurgical Fertility & Genomics Solutions
01.2017 - 12.2018
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, distributors reviews, training, schedules, and contract negotiations.
- Maximized efficiency by coaching and mentoring distributors' personnel on management principles, industry practices, company procedures, and technology systems.
- Analyzed market trends and competitor activities to create competitive advantages.
- Collaborated with cross-functional teams to develop innovative solutions.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Identified and qualified strategic customer needs and negotiated and closed profitable projects with high success rate.
- Drive significant Go-to-Market change and Grow APAC Distributors markets by 15% CAGR
Regional Business Unit Manager (ANZ & SEA)
Cook Medical
06.2012 - 06.2016
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Chaired weekly meetings with cross-functional leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Grow ANZ & SEA markets by 11% CAGR
Senior Manager, Sales & Market Development (APAC)
Philips Healthcare
10.2010 - 06.2012
- Responsible for Strategic Planning and Execution of Ventilation and Anesthesia Business Lines in APAC
- Drive and Support “Must Win” Deals
- Manage Voice-of-Customer (VOC) programs to drive new product developments
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Developed proposals and presentations for internal and external audiences.
- Engaged with customers to effectively build rapport and lasting relationships.
- Improve product gross margins by 5% and APAC Hospital Ventilation Revenue grew by 15% CAGR
Regional Product Manager (APAC)
Stryker
01.2007 - 09.2010
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and to contribute in building product roadmap.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Liaised with clients to better understand business needs and current market landscape.
- Monitored market trends and competitor performance to update promotional strategies.
- Improve APAC product lines revenue by 14% CAGR
Country Sales Manager (SEA)
ResMed Singapore
02.1999 - 12.2006
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Education
Bachelor of Science - Computer Science With Business
The Open University
United Kingdom10.2007
Graduate Diploma - Business Administration
Singapore Institute of Management
Singapore12.2003
Diploma - Electronics And Computer Engineering
Ngee Ann Polytechnic
Singapore12.1996
Skills
- Multidisciplinary Team Leadership
- Business Development and Planning
- Key Account Management, Distributors Management and Direct Sales Management
- Critical Thinking / Continuous Improvements
- Account and Territory Management
- Coaching and Mentoring
- Negotiations Expert and Strong Deal Closer
- Goals and Performance
- Sales Budgeting and P&L
- Verbal and Written Communication
- Key Performance Indicator Tracking
Timeline
Sales Director (APAC)
Fluke Health Solutions
01.2019 - Current
Head of APAC Distributors Markets
CooperSurgical Fertility & Genomics Solutions
01.2017 - 12.2018
Regional Business Unit Manager (ANZ & SEA)
Cook Medical
06.2012 - 06.2016
Senior Manager, Sales & Market Development (APAC)
Philips Healthcare
10.2010 - 06.2012
Regional Product Manager (APAC)
Stryker
01.2007 - 09.2010
Country Sales Manager (SEA)
ResMed Singapore
02.1999 - 12.2006
Bachelor of Science - Computer Science With Business
The Open University
Graduate Diploma - Business Administration
Singapore Institute of Management
Diploma - Electronics And Computer Engineering
Ngee Ann Polytechnic
Similar Profiles
MIKEL WALKERMIKEL WALKER
Manager, Inside Sales at Fortive - Fluke Health SolutionsManager, Inside Sales at Fortive - Fluke Health Solutions
Reena ChelladuraiReena Chelladurai
Solutions Architect at Fluke Health Solutions / TektronixSolutions Architect at Fluke Health Solutions / Tektronix
Birhan BölükbaşBirhan Bölükbaş
Regional Sales Manager (West Turkey & Bulgaria) at FLUKE Reliability - (Prüftechnik, Emaint, Fluke Connect, Azima DLI)Regional Sales Manager (West Turkey & Bulgaria) at FLUKE Reliability - (Prüftechnik, Emaint, Fluke Connect, Azima DLI)