Victor Lee
Experienced Leader
Singapore
Summary
Performance-oriented business leader offering exceptional record of achievement over 30 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Collaborative and dedicated to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
30
30
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Regional Sales Director (APAC) & Managing Director (SEA)
R.STAHL Pte Ltd
10.2018 - Current
- Oversee Company sales, marketing and operations to ensure efficiency, quality, service, and cost-effective management of resources to meet customers' needs, with full profit and loss responsibility and accountability
- Developing and implementing strategic plans and company policies according to Group strategy
- Consolidation of sales entities and business partners in Asia Pacific region.
- Focus on positioning subsidiary in local market to deliver and provide growth.
Director of Sales, Asia
EMSI INC
03.2016 - 09.2018
- Sales leader for entire Asia region
- Channel development & management to support Sales team
- Direct engagement with manufacturer for technical & product support.
Business Development Director
Versatek Private Limited
03.2015 - 03.2016
- Strategy Development & Planning for the range of Electrical products
- New business development in Singapore targeting the electrical contractors, OEMs & key owners like SMRT, SP Powergrid, ABB, Meiden.
Regional Sales Manager (SEA)
Tyco Electronics Singapore Private Limited
10.2012 - 03.2015
- Reporting to the Sales Director – Asia, the RSM role is to lead the sales & technical team for the overall business of the Energy business unit in South East Asia
- Development & Execution of the short & midterm business strategy targeting to a 20% CAGR with improved margin
- New business development – Established business case to develop Industrial market and getting management support in hiring new teams and new channel
- Talent development – Develop career path for High potential staff and establish succession plan in each country
- Leadership in engaging R&D, Product Management, Supply Chain & Finance for business needs
- Appointed as Gate-Keeper for Rest of Asia to ensure Legal compliance.
Regional Sales Manager
R.STAHL Schaltgerate GmbH
06.2011 - 09.2012
- Reporting to the Vice President (VP) – Asia Pacific
- Take leadership to develop a new team and sales structure in SEA region to drive growth to triple the business in 5 years
- Strategy Development & Planning
- Development and Implementation of Business plan that include Sales strategy, sales force planning, Pricing Strategy, Product Localization planning in SEA region
- Key Account & Channel Management
- Define and drive key account strategy to increase installed-base in SEA region
- Appointment & Managing of Channel Partners for the SEA region
- Development of Distribution Policy for SEA region
- Marketing - Responsible to plan & implement marketing programs including Seminars, Road shows, Exhibition in SEA to support the business
- Country Profile study in Asia Pacific to determine market size and trend for alignment of sales plan
- Sales Operation -Drive & lead the Sales Support group for the day-to-day sales activities; and monitor the performance of the organization against targeted product mix, margin, volume & market share to achieve the annual sales plan
- International Project Team
- Member of the IPT to target major projects in Asia.
Senior Manager – Asean/Korea Zone
Thomas & Bette (Asia) Private Limited
01.2003 - 01.2011
- Business leader for the entire South East Asia + Korea to develop and implement the strategic plan in support of the company drive into Asia
- Spearheading the localization initiative targeting Key Vertical Market in Asia for Utility, Oil & Gas – Identified market food-chain, key application and customer needs assessment
- Development & Implementation of Pricing Strategy, Product Presentation & Training to enhance customer relationship, Channel development & management.
Key Account Manager
GE Digital Energy(GEDE) Asia Private Limited
01.2001 - 01.2003
- Responsible for developing new business development and strategic planning to maximize growth and profitability with business partners
- Establish growth plan for Global Account in Asia Pacific and personally manage account calls, presentation and negotiations
- Take leadership in cross selling to all GE businesses in Asia Pacific
- Provide consulting services to clients involving technical information about products.
Distribution Sales Manager
Tektronix SEA Private Limited
01.2000 - 01.2001
- Responsible to manage and drive the Channel business in South East Asia to achieve company’s goal for a minimum annual growth of 20% and a healthy inventory level
- Organized and facilitated training programs to equip the sales staff from Channel partners with technical knowledge of products and selling skills
- Developed & executed marketing programs to create a “PULL” strategy to support Channel Partners in achieving sales target.
Country Manager
HellermannTyton Asia Private Limited
01.1994 - 01.2000
- Responsible for the sales of the company range of Electrical and Electronic products in SEA region
- Ensured proper allocation of targets and resource to a team of 2 sales force to soliciting and obtaining new clients as well as existing accounts
- Developed business opportunity with Major distributor and Key accounts
- Established Channel partners to work towards achieving company goals in market share & growth in various business sector that include Telecommunication, Electrical and Electronic.
Education
MBA - Global Business
Coventry University
United Kingdom 03.2023 - Current
Graduate Diploma - Marketing Management
SINGAPORE INSTITUTE OF MANAGEMENT
Singapore 01.1998 - 12.1998
High School Diploma -
Ngee Ann Polytechnic
Singapore 07.1987 - 06.1992
Advanced Training - Customer Acquisition -
SINGAPORE INSTITUTE OF MANAGEMENT
SingaporeThe Sales Professional Program -
TACK TRAINING INTERNATIONAL
SingaporeSelling Against the Competition -
ASIAN DIRECT MARKETING CENTRE
SingaporeAdvanced Channel Workshops - undefined
CHANNEL CORP MANAGEMENT CONSULTANTS’ INC
SIX SIGMA – Green Belt Training - undefined
Potential Project Opportunity Plan
GE Internal Training - undefined
Skills
Competitive Analysis
undefinedNotice
6 months
Personal Information
Age: 54
Nric
S7010598E
Timeline
MBA - Global Business
Coventry University
03.2023 - Current
Regional Sales Director (APAC) & Managing Director (SEA)
R.STAHL Pte Ltd
10.2018 - Current
Director of Sales, Asia
EMSI INC
03.2016 - 09.2018
Business Development Director
Versatek Private Limited
03.2015 - 03.2016
Regional Sales Manager (SEA)
Tyco Electronics Singapore Private Limited
10.2012 - 03.2015
Regional Sales Manager
R.STAHL Schaltgerate GmbH
06.2011 - 09.2012
Senior Manager – Asean/Korea Zone
Thomas & Bette (Asia) Private Limited
01.2003 - 01.2011
Key Account Manager
GE Digital Energy(GEDE) Asia Private Limited
01.2001 - 01.2003
Distribution Sales Manager
Tektronix SEA Private Limited
01.2000 - 01.2001
Graduate Diploma - Marketing Management
SINGAPORE INSTITUTE OF MANAGEMENT
01.1998 - 12.1998
Country Manager
HellermannTyton Asia Private Limited
01.1994 - 01.2000
High School Diploma -
Ngee Ann Polytechnic
07.1987 - 06.1992
Advanced Training - Customer Acquisition -
SINGAPORE INSTITUTE OF MANAGEMENT
The Sales Professional Program -
TACK TRAINING INTERNATIONAL
Selling Against the Competition -
ASIAN DIRECT MARKETING CENTRE
Advanced Channel Workshops - undefined
CHANNEL CORP MANAGEMENT CONSULTANTS’ INC
SIX SIGMA – Green Belt Training - undefined
Potential Project Opportunity Plan
GE Internal Training - undefined
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