Desmond Ong

• Execute Global Ocean Freight Trade strategy on assigned trade lane with special focus on:

- the optimization of Regional FCL procurement and GP safeguarding initiatives.

- To lead and review allocation requirements and escalation management for all carriers to achieve optimal weekly utilization on a consistent basis.

- the optimization of capacity management in accordance with Global trade targets and market growth expectations

- the assurance of a sustainable Regional Ocean Freight Carrier portfolio including customer diversification and growth across strategic vertical groups.

- the optimization of the global/regional VIP (Volume Incentive Plan) program

- the expansion of market share(FCL) through various channels (VM/ Enterprise/

Field Sales/ RFQ bidding / etc)

- the optimization of the global/regional VIP (Volume Incentive Plan) program

- the expansion of market share(FCL) through various channels (VM/ Enterprise/

Field Sales/ RFQ bidding / etc)

• Regional Trade management for Asia – Europe/Africa trades
• Development of long term and short competitive pricing tools to cater for different market segments
• Buildup and cultivate a strong relationship with Hellmann core carrier partners and strengthen dialogue with non-core shipping lines
• Projects to ensure the most systematic way of communicating market intelligence and information on supply and demand to generate a healthy pipeline catered to allocation availability
• Monitor and report monthly performance of internal trade P/L and carrier adherence to rectify any problem areas as required
• Close communication with internal stakeholders ranging from country/regional commercial and operation teams, to counterpart trade management team, and open dialogue to establish and achieve realistic joint performance targets
• Joint business development meetings with commercial and clients/potential customers to secure business/ address key concerns

• Pricing/Route management of Asia – Middle East/Gulf, East Mediterranean, Africa ocean freight products
• Pricing management includes overseeing short term to long term pricing guidelines based on market development and analysis
• Management of different tier pricing products in accordance to customer segmentation, requirements and volumes
• Factoring specific customer requirements and ensure fulfillment through suppliers (ocean carriers) and internal network
• Communicate with both external/internal stakeholders across multiple organizational roles, including Sales/ Commercial/ Customer service/ Key Account management/ Operations teams
• Ensuring resources required are available to internal stakeholders to deliver KPI fulfillment of customers and internal KPIs for volume and EBIT fulfillment met

• Experience as Team lead across two different timeframes in Short Sea Trades and ISC Trades
• Assist Line Manager in development of actionable pricing and allocation objectives for optimal trade/service yield
• Liaison with Equipment and Cargo Flow teams to ensure optimal equipment flow and utilization management
• Frequent liaison with local commercial teams to ensure most up-to-date market intelligence proper execution of trade pricing policy
• Utilization Management for south bound sectors of Short sea services
• Assist in network and profitability study for new service launch and support with market information
• Identification of Tender opportunities and development of BCO portfolio with appropriate pricing approach

• Sea Freight pricing for jurisdictions in charge
• Assist in the Quotation of Tenders and RFQs, Weekly/Monthly rate guidelines, and approvals of Spot rate requests
• Day to day liaison with all internal and external stakeholders to update on the latest market events and situations
• Analyze and evaluate pricing strategies based on utilization and gross contribution profits
• Evaluate marginal profit or contribution with consideration of all cost factors including all possible costs, including operational, equipment and logistic costs
• Attending scheduled or ad hoc meetings concerning utilization factors, Equipment situations, or meetings with foreign counterparts

• To take ownership of ISC trades Line results by ensuring maximum pricing contribution and optimization of APL’s liner assets and resources deployed in Asia – ISC trades
• Pricing Management scope covers all customers segments including NVOs, BCOs, IFF, rates/contracts of all validities, including both bounds Asia – ISC Headhaul + Backhaul
• Managing customers segment and business profile split to achieve optimal and sustainable yield performance
• Work with Trade Head, Planning, Network teams for identification of market opportunities for service launch, review adjustments to current services/ network profile in order to optimize line performances including blank sailing schedules
• Management and direct liaison with key sensitive clients for business developments
• Direct report for team of 3 - 4 Pricing analysts/ specialists including KPI setting
• Set up and review of structural work process to ensure smooth daily function of the ISC trade pricing team
• Change management champion duties in organizational cross over for new system deployment including cross functional liaison and communication with other pricing teams

• Monitor performance of overseas shipping agents and ensure that they are operating under the same goals, objectives, values and KPIs established by the Line Management
• Day to day liaison with all overseas offices to update on the latest market events and situations
• To implement and coordinate with all stakeholders on the latest strategies outlined by the Trade Manager / Line Management
• Analyze and evaluate monthly results which indicates respective trade lane’s performance and market situation
• In addition, to provide suggestion to Management on how to further improve the performance of the trade lanes
• Constant update of the demand and supply of the market in order to provide the most profitable and workable marketing directions for local and overseas sales offices
• Manage vessel capacity effectively
• Adopt the most appropriate business decision to ensure the best utilization of slots for every voyage of sailing
• To assist and support Trade Manager & Line Management in all trade related functions and issues
• Involved in day to day trade and pricing matters for below regions: Far East/China/S.E.A to Middle East Gulf, Middle East Gulf to Far East/China/S.E.A, Middle East Gulf/India Sub/Pakistan to US East Coast

• Performed audit and qualitative checking of freight manifest
• Super user for the new system and assisted to training of Finance department
• Liaised with agents to correct errors regards to freight charges and documentation
• Preparation of monthly Audit reports