CECILIA SUN
Summary
Results orientated Marketing and Sales Specialist with a successful track record in planning, executing and taking part in demand generation and management programs. Customer centric approach to Sales and Marketing with an emphasis on maximizing pipeline and revenue contribution.
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
17
17
years of professional experience
Work History
APAC Sales Operation Manager
Edgio Inc.
07.2023 - Current
- Revenue forecast management to lead the sales team to achieve the revenue target.
- New business forecast to increase the new contract value and contribute to revenue target
- New logo pipeline building management to increase the deal closure rate and the sales cycle. (Approx. 8 million new logo pipeline have been generated per quarter over the APAC regions in 2024)
- Coordinated sales activities with regional sales leaders of APAC.
- Managed budgets for sales activity, like training, pipeline-building campaigns, and partner events.
APAC Sales Development Manager
Limelight Networks
01.2020 - 06.2023
- Result driven to manage the APAC SDR to achieve the pipeline goal
- Analyzed sales data to identify opportunities for improvement and customized action plans to capitalize on those opportunities.
- Approx 1.5 million new logo pipeline generated by individual SDR rep. Lead convert to sales opportunity rate is 70%.
- Facilitated cross-functional collaboration between sales, marketing, product development, and customer success teams to execute company-wide initiatives successfully.
- Aligned sales strategies with company objectives to drive overall business growth.
- Increased sales revenue by implementing strategic growth initiatives and fostering strong client relationships.
Account Development Representative
Limelight Networks Singapore
04.2016 - 01.2020
- Responsible for the demand management for SE Asia and India region with quarterly KPI
- Lead generation for both inbound and outbound resources
- Arrange business appointments for BDE/AM and lead the business meetings for product solution briefing
- 4 million pipeline contribution generated since April 2016
- Team leader of the APAC ADR team
- Responsible arrange the regular training for the team, communicate with local and the US Marketing team
Lead Response Specialist APAC
Citrix System Singapore Pte Ltd
06.2014 - 03.2016
- Focused on lead management and generation fulltime for Citrix Systems APAC Marketing Lead Response Team
- Focused on Greater China and ASEAN markets, managing the conversion of all inbound leads from various sources as well as the generation of net-new opportunity through various strategic outbound campaigns
- Consistently overachieving on activity and contribution targets (~3 million in pipeline generated in 2015 with 1.5 million closed-won post Sales assignment)
- Responsible for the planning and execution of highly targeted telesales campaigns leveraging internal Citrix Sales resources, Channel and external agencies (~5m pipeline generated in 2015)
- Primary interface between Lead Response Team and Greater China Sales representatives and Leadership
Business Service Executive
JPN Industrial Trading Pte Ltd
09.2012 - 04.2014
- Partner with the marketing manager to deliver promotions in the region and conduct market research to assist in planning
- Engage with new customers to handle product queries and covert to Sales
- Expand contacts with existing accounts
- Contacted regular and prospective customers to explain product features and solicit orders
- Key customer management and relationship building.
Inside Sales Executive
JPN Industrial Trading Pte Ltd
06.2010 - 08.2012
- Organized joint sales calls with current customers and outside vendors
- Responsible for the promotion and sales of new products to local and international customers
- Consistently overachieving targets, 1m closed-won
- Won 30 new accounts for ASEAN territory
- Manage key accounts (KTC Group Singapore)
- Plan and execute demand generation programs for SEA and China markets, including the sponsorship of industry exhibitions in Singapore, Vietnam, Malaysia, Cambodia and Indonesia
Order Processing Executive
HARUNA (S) Pte Ltd
04.2008 - 05.2010
- Manage logistics and customer engagement to maximize order processing efficiency
- Assisted Marketing Team in activities to promote new products for government projects and marketing events
- Coordinated work between multiple departments
- Optimized service procedures to increase customer satisfaction
Education
Master of Science - Marketing Management
University College Dublin
Singapore05.2012
Bachelor of Commerce - Logistics Management
Curtin University of Technology
Australia 06.2008
Skills
- Fluent in English and Mandarin
- Sales Revenue Forecast Management
- In-depth knowledge of Salesforce and HubSpot
- Training program for Sales Development
- Pipeline Building Management
- Leadership Management
- Negotiation
- Account Management
- Customer Relationship building
- Territory Planning
- Interdepartmental Collaboration
- Inbound / Outbound Lead Generation Management
Hobbies and Interests
- Travel
- Outdoors activities
- Photography
- Music
- Reading
Timeline
APAC Sales Operation Manager
Edgio Inc.
07.2023 - Current
APAC Sales Development Manager
Limelight Networks
01.2020 - 06.2023
Account Development Representative
Limelight Networks Singapore
04.2016 - 01.2020
Lead Response Specialist APAC
Citrix System Singapore Pte Ltd
06.2014 - 03.2016
Business Service Executive
JPN Industrial Trading Pte Ltd
09.2012 - 04.2014
Inside Sales Executive
JPN Industrial Trading Pte Ltd
06.2010 - 08.2012
Order Processing Executive
HARUNA (S) Pte Ltd
04.2008 - 05.2010
Master of Science - Marketing Management
University College Dublin
Bachelor of Commerce - Logistics Management
Curtin University of Technology
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