Betty Tay
Vice President, Head, Financial & Aviation Segment, Integrated Solutions Group
Summary
Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
29
29
years of professional experience
1
1
Certification
2
2
Languages
Work History
Account Director, Asst VP, Vice President
Certis CISCO Security Pte Ltd
2006.05 - Current
- Extensive insights into Government, Commercial, Financial and Aviation segments and markets.
- Cultivated strong relationships with key stakeholders, including customers, vendors and regulators to promote collaboration and long-term success.
- Negotiated high-value contracts that maximized profitability while mitigating risks for organization.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Delivered strong financial performance despite challenging economic conditions during Covid by executing prudent risk management strategies.
- Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing training and performance management processes.
- Implemented Customer Relationship Management systems effectively, streamlining administrative tasks for sales team while enhancing customer relationship management capabilities.
- Spearheaded organizational restructuring initiatives, streamlining sales admin operations and reducing overhead costs by 20%.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings within sales team.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
Account Manager
Certis CISCO Security Pte Ltd
2004.09 - 2006.04
- Consistently met or exceeded sales performance targets and KPIs by 5% to 10%.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Collaborated with internal teams to tailor solutions specifically for key account needs, driving customer satisfaction and loyalty.
- Monitored competitor activity within the industry, adjusting strategies accordingly to maintain competitive edge in key accounts management.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved
Sales & Marketing Executive
CISCO Security Technology Pte Ltd
1999.11 - 2004.08
- In charge of sourcing potential clients, sales presentation, client liaison. Formulate proposals and quotations for Remote Video Surveillance, Mobile Assets Tracking Systems, Central Alarm Monitoring, Fire DECAMS Monitoring.
- Developed strong client relationships for increased customer loyalty and repeat business.
- Delivered compelling presentations to secure new business opportunities and partnerships.
- Managed sales pipelines effectively, leading to consistent achievement of quotas.
- Analyzed competitors' offerings to identify areas for differentiation, informing product positioning strategy improvements.
Line Producer, Producer
Cue Sound & Vision Services Pte Ltd
1996.07 - 1999.10
- Oversee all administration of company, including, billing, costing, sourcing of suppliers, and negotiation with both clients and suppliers.
- Secured favorable contracts with vendors for equipment rentals and location permits, reducing overall production costs by 5 to 10% while maintaining high standards of quality.
- Negotiated contracts with freelance professionals and coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions.
- Managed multiple projects simultaneously, delivering high-quality videos within tight deadlines and budget constraints.
- Contributed to overall success of company by consistently meeting deadlines, producing high-quality work, and maintaining strong client relationships.
- Established strong relationships with clients by effectively managing expectations and providing timely status updates throughout production lifecycle.
Secretary to General Manager
Cue Sound & Vision Services Pte Ltd
1995.05 - 1996.06
- Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Supported human resources initiatives by assisting with recruitment, onboarding, and employee evaluations.
- Handled daily scheduling tasks and provided administrative support for entire department.
Education
Bachelor of Science - Business & Management Studies (Marketing)
University of Bradford
Singapore 1997.01 - 1999.04
Diploma in Business Studies (Marketing) -
Ngee Ann Polytechnic
Singapore 1992.01 - 1995.04
GCE "O" Levels (8 Credits) -
Geylang Methodist Secondary School
Singapore 1988.01 - 1991.04
Primary School Leaving Exams -
Woodsville Primary School
Singapore 1982.01 - 1987.04
Skills
Client Relationship Building
undefinedPersonal Information
- Ethnicity: Chinese
- Nationality: Singaporean
- Marital Status: Married
References
Mr Ronald Poon, CE Singapore, Certis CISCO SIngapore Pte Ltd
Certification
WSQ Practitioner Cert Data Protection Management
Timeline
Account Director, Asst VP, Vice President
Certis CISCO Security Pte Ltd
2006.05 - Current
Account Manager
Certis CISCO Security Pte Ltd
2004.09 - 2006.04
Sales & Marketing Executive
CISCO Security Technology Pte Ltd
1999.11 - 2004.08
Bachelor of Science - Business & Management Studies (Marketing)
University of Bradford
1997.01 - 1999.04
Line Producer, Producer
Cue Sound & Vision Services Pte Ltd
1996.07 - 1999.10
Secretary to General Manager
Cue Sound & Vision Services Pte Ltd
1995.05 - 1996.06
Diploma in Business Studies (Marketing) -
Ngee Ann Polytechnic
1992.01 - 1995.04
GCE "O" Levels (8 Credits) -
Geylang Methodist Secondary School
1988.01 - 1991.04
Primary School Leaving Exams -
Woodsville Primary School
1982.01 - 1987.04
WSQ Practitioner Cert Data Protection Management
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