Yvonne Lee
Summary
Dynamic sales professional with over 7 years of expertise in regional media agency sales. Recognized for unparalleled communication and negotiation skills, with a proven track record of building enduring relationships across media agencies and advertisers of all level. Adept at pinpointing opportunities and leveraging sales potential, backed by a relentless drive and adaptability.
Overview
13
13
years of professional experience
Work History
Regional Sales Director APAC
Foursquare Pte Ltd
12.2021 - Current
- Leveraged in-depth market research and analysis to identify untapped regions and sectors. Formulated and executed strategic entry plans, resulting in 29% revenue growth within the first year.
- Successfully negotiated and secured a brand new business with 3 Fortune 500 entity
- Spearheaded market strategies in Japan and Indonesia, surpassing targets by achieving a 35% revenue increase.
Associate Group Head SG&MY
Blis Media
01.2021 - 12.2021
- Collaborated with internal teams to tailor solutions that resonated with the unique needs of Singapore-based strategic accounts, resulting in 100% revenue growth
- Worked closely with Lazada's core team, ensuring the pricing model aligned with their strategic objectives and market positioning.
Regional Sales Manager
S4M
07.2019 - 09.2020
- Closed the largest ticket, 250k USD in the Singapore region in 2019, setting a company record and further solidifying relationships with key stakeholders.
- Successfully managed and expanded major accounts, including MediaCom & Starcom, resulting in a significant revenue growth from 0 to $150k per quarter in the Vietnam market.
Regional Sales Manager
RhythmOne Pte Ltd
08.2018 - 07.2019
- Successfully activated new client accounts within my agency patch, specifically targeting GroupM & Dentsu, leading to a notable 50% increase in the client account base.
Regional Sales Lead SG HK
Inmobi Pte Ltd
10.2016 - 09.2018
- Led a two-person team, ensuring effective collaboration and execution of strategic initiatives. Worked hands-on alongside team members to manage and grow a $1M/year portfolio, representing the company's top spending accounts.
- Consistently surpassed assigned targets, achieving 120% of goals in both 2017 and 2018, a testament to exceptional sales and account management skills.
- Entrusted with the planning and strategic execution of a substantial contract, sealing an Insertion Order (IO) worth USD 550k in 2017 for a single quarter, reflecting trusted client relationships and negotiation prowess.
Digital Account Manager
Innity Singapore
05.2015 - 08.2016
Customer Relationship Manager
Public Bank Malaysia
02.2013 - 04.2015
Digital Campaign Specialist
Innity Malaysia
03.2011 - 12.2012
Education
Bachelor of Science - Information Technology
Universiti Tunku Abdul Rahman
Malaysia10.2010
Skills
- Strategic New Business Development
- Go to Market Strategy
- Sales presentations
- Google Search
- Expanding Territories
- Consultative Selling Techniques
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Upper intermediate (B2)
Chinese (Cantonese)
Upper intermediate (B2)
Timeline
Regional Sales Director APAC
Foursquare Pte Ltd
12.2021 - Current
Associate Group Head SG&MY
Blis Media
01.2021 - 12.2021
Regional Sales Manager
S4M
07.2019 - 09.2020
Regional Sales Manager
RhythmOne Pte Ltd
08.2018 - 07.2019
Regional Sales Lead SG HK
Inmobi Pte Ltd
10.2016 - 09.2018
Digital Account Manager
Innity Singapore
05.2015 - 08.2016
Customer Relationship Manager
Public Bank Malaysia
02.2013 - 04.2015
Digital Campaign Specialist
Innity Malaysia
03.2011 - 12.2012
Bachelor of Science - Information Technology
Universiti Tunku Abdul Rahman
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