WINSON LO

• Founded and established THQ Nordic Singapore, overseeing all aspects of company setup from ideation to execution.
• Connected and maintained relationships with 60+ media outlets across Southeast Asia, Hong Kong & Taiwan.
• Managed external partnerships, including market research, negotiation, contract management, and schedule coordination for Southeast Asia, Hong Kong, and Taiwan.
• Organized and executed press events to promote THQ Nordic's games and engage with press and content creators.
• Explored and engaged with localization partner in Taiwan to localize THQ Nordic's game titles.
• Collaborated with marketing agencies mainly in Taiwan & Indonesia to promote THQ Nordic's game titles.

Reason for Departure: Corporate restructuring

• Managed distributor relationships and activities in APAC, ensuring effective communication and support.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Implemented strategies for optimized inventory control, reducing stockouts and excess inventory.
• Collaborated with cross-functional teams on marketing initiatives to promote Blueair's clean air solutions.
• Conducted monthly market visits to ensure channel execution in Taiwan & South Korea.
• Championed the mission of providing clean air solutions, emphasizing the importance of indoor air quality and benefits of Blueair's products.
• Localized go-to-market campaign in Taiwan & South Korea Department stores to maximize brand exposure.

Reason for Departure: Opportunity for startup business (Gaming) in Singapore

• Managed Digital & Physical sales operations for Ubisoft titles.
• Partnered with the marketing department and local distributor to launch market campaigns for the Just Dance series in Taiwan.
• Developed and maintained strong relationships with platform owners (PlayStation and Nintendo) for maximum exposure, especially with SIE Taiwan and Weblink.
• Collaborated with a local agency to achieve the best title coverage in Taipei City Mall (Underground) & Syntrend Creative Park.
• Conducted and created local community campaigns in Taiwan for Ubisoft titles.
• Developed and executed publishing strategies with internal teams and external partners.

Reason for Departure: Company Restructuring by moving Asia hub from Hong Kong to Singapore

• Successfully managed distributor relationships across APAC region (Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines).
• Established and managed successful licensing business across Southeast Asia with notable brands such as AAPE, Casio, PlayStation, and Toei Japan.
• Oversaw efficient retail store management with optimized visual merchandising and exceptional customer experiences.
• Conducted regular market and store visits to ensure adherence to brand standards and sales strategies.
• Successfully opened first New Era Cap Store in Taipei Ximending with Starlike.

Reason for Departure: Opportunity back in gaming industry

• Managed distributor relationships in Hong Kong, Taiwan, and South Korea, achieving sales objectives.
• Executed new product line launch (SuperSonic) in Taiwan with Henstyle, working with PR & Marketing team.
• Implemented strategic channel enhancement initiatives for increased market reach and stronger partner relationships.
• Oversaw retail management, optimizing store operations and customer experiences.
• Developed comprehensive training programs for distributors and retail staff to enhance product knowledge and sales skills.
• Conducted market research and analysis to identify trends, competitors, and new opportunities.
• Collaborated with cross-functional teams to align strategies and achieve business goals.

Reason for Departure: Limited regional exposure; South Korea transitioned to direct business.

• Managed team of seven local professionals in Southeast Asia, driving revenue growth through effective team management and strategic decision-making.
• Partnered with Marketing Team to maximize PlayStation's brand awareness and exposure of first-party titles in the region.
• Formulated and executed strategies for rapid retail sales growth in collaboration with local distributors.
• Leveraged market insights, analysis, and publisher networks to identify opportunities and tailor approaches for each market.
• Maintained strong focus on achieving sales targets, fostering client relationships, and implementing innovative sales initiatives.

Reason for Departure: Transferred to local term with a 40% reduction in package.

• Proactively maintaining and expanding channel partner relationships to expand PlayStation brand presence in Southeast Asia.
• Meticulously monitoring distributor inventory to align with budget targets for efficient management.
• Conducting in-depth consumer research and market analysis to inform targeted marketing and sales strategies, staying ahead of trends and preferences.
• Exploring external partnerships for collaborations, such as Singtel, Maxis, and True Mobile.

Reason: Promoted to become Head of Area Management, Southeast Asia

• Managed distributor relationships for Hong Kong & Southeast Asia to ensure effective channel penetration of PlayStation hardware.
• Planned and coordinated monthly retailer training and briefings to equip them for success in the market.
• Utilized market research to identify and capitalize on business development opportunities in Hong Kong and Southeast Asia.
• Conducted regular performance reviews with distributors to assess sales performance and offer valuable support and guidance.

Reason: Promoted to Assistant Manager and transferred from Hong Kong to Singapore in the capacity of an Expert.

• Developed sales kits for retailers to increase product knowledge and drive sales.
• Conducted engaging demonstrations of upcoming titles, achieving pre-order targets.
• Conducted extensive market research in Southeast Asia, enabling targeted marketing strategies.

Reason: Promoted from Officer to Senior Officer

• Managed regional distributors (Hong Kong, Taiwan & Philippines) to drive sales growth and achieve targets.
• Developed comprehensive sales and marketing plans aligned with business objectives for sustainable growth.
• Conducted regular market analysis to inform strategic decision-making and action plans.
• Maintained accurate inventory forecasts for efficient supply chain management.
• Actively participated in industry trade shows (Taiwan TIGAX) to showcase products and services.
• Provided regular reports on sales performance, market trends, and competitor analysis.

Reason for Departure: Pursuing new career advancement opportunities.