Winnie Fang HuiLi

Company Overview: MAS-regulated Financial Institution- Global payment specialist

• Led business development for the commercial business unit, targeting both local and offshore B2B clients through direct sales and channel partnerships.
• Consistently exceeded client acquisition targets, onboarding over 30 new clients per quarter with an impressive activation rate of over 80%.
• Built and managed a high-value portfolio, driving a personal revenue growth of over 20% quarter-over-quarter.
• Achieved the top sales closure rate in the team, maintaining a 90% success rate on scheduled appointments.
• Established and managed 10+ affiliate partnerships with corporate service providers, tripling account acquisition through qualified referrals.
• Co-led strategic partnerships to deliver Platform-as-a-Service (PaaS) solutions for prominent e-commerce platforms in fashion and logistics.
• Spearheaded short- and long-term sales strategies to increase market share, uncover new opportunities, and drive revenue growth.
• Collaborated cross-functionally to support product innovation and development, ultimately boosting sales and expanding market presence through proactive prospecting and strategic partnerships.

Company Overview: MAS-regulated Financial Institution- Remittance

• Advanced to a key executive role, developing sales strategies for a financial services (remittance) company.
• Led a team of 2 sales managers and their staff, driving annual revenue growth with marketing and business development strategies.
• Deep expertise in remittance, specializing in cross-border payments for corporate clients across multiple markets.
• Consistently exceeded the $100 million annual sales target, tripling sales volume from $40 million in 2018 to $180 million by 2020.
• Grew the sales team from 1 to 4, implementing aggressive compensation, benefits, and performance incentives.
• Revived a major client relationship, revamped pricing strategy, and enhanced corporate image with targeted promotions.
• Secured hundreds of corporate accounts, converting many from competitors and establishing strong market penetration.
• Improved sales policies, defined the sales cycle, and developed CRM standards.
• Optimized business processes across operations, business development, and risk management, including overseeing FX margins and KYC compliance.

Company Overview: IT Business Solution Company

• Provided consultative sales of CRM and ERP solutions to corporate clients, utilizing a solution-based sales approach.
• Prospected new clients through cold calls, referrals, and networking, qualifying leads, negotiating, closing deals, and managing accounts.
• Developed unique selling propositions and implemented business opportunities, driving revenue growth.
• Consistently achieved 80% of monthly sales goals, with a 30% lead-to-close rate.
• Established key relationships, including with a Fortune 500 client, securing $230K in recurring annual revenue.
• Trained and coached junior sales team members and supported marketing efforts to cross-sell and upsell, boosting sales through targeted campaigns.

Company Overview: Provider of Data Analytics Solutions and Reports

• Consistently achieved or exceeded monthly sales targets of $50,000 through proactive cold calling, expert sales management, and CRM optimization.
• Fostered strong client relationships, identified new business opportunities, and maintained high customer satisfaction standards.
• Conducted market research to uncover selling opportunities and better understand client needs.
• Developed and managed key accounts, successfully negotiated and closed deals, and effectively handled client concerns.
• Collaborated with team members to meet company-wide sales goals and drive sustained business growth.

Company Overview: Provider of Multifunction Printers and IT Solutions

• Regional consultant for Fuji Xerox copier machines, IT software, and hardware.
• Conducted daily face-to-face meetings with corporate clients across the region.
• Delivered product presentations, identified client needs, proposed solutions, and handled contract negotiations to close deals.
• Provided consultancy on government grants (PIC), including induction and operational training for client teams.
• Consistently achieved monthly sales targets of $80,000.

Company Overview: Construction & Engineering company

• Managed client relationships within the Singapore market, securing SGD $400,000 in annual sales.
• Identified and engaged potential clients, highlighting competitive advantages.
• Led contract negotiations to successfully close deals.