Wei Song Lee
Empowering Business Strategy With Data
Summary
Analytical strategy professional with over seven years of experience in management consulting at the C-suite level. Specializes in driving business growth, optimizing operations, and shaping product strategy through data-driven insights. Proven ability to lead strategic initiatives in dynamic environments, including the financial, social media and cryptocurrency sector. Leverages skills in executive advisory, market and data analysis, and project management to contribute to company's strategic objectives and market leadership.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Business and Data Strategy Manager
Flipster - Crypto Exchange
2024 - Current
- Team: Business Strategy
- Led data-driven strategic initiatives for the CEO/C-suite, optimizing revenue operations and resource allocation, resulting in 15% user engagement growth and 10% profit increase, earning commendation during the probationary review.
- Developed a business strategy framework to align teams with revenue goals, leveraging data modeling and analytics lifecycle techniques to promote data-driven decision-making.
- Implemented a system and framework to track profit and product performance using BI tools, enhancing operational efficiency by 30% and increasing net revenue by 5% through addressing underperforming features.
- Conducted market research for cryptocurrency products, providing actionable recommendations that shaped the business roadmap and strategy.
Senior Business and Data Analyst
TikTok
2022 - 2024
- Team: Global Business Research
- Advised leadership to adopt a data-driven culture, leveraging SQL and BI tools to uncover $500M in revenue opportunities and improve user experience and safety by 10% through optimized product strategy.
- Led change management initiatives and executed strategies to reduce risks and identify growth opportunities, utilizing data modeling and ETL pipelines to present actionable insights to executives, enhancing product performance and user retention.
- Developed analytics systems and dashboards using SQL, Tableau, and Power BI, improving global efficiency by 30%, analysis speed by 50%, and accessibility by 80%, while supporting $10M in revenue initiatives.
- Mentored a team of 5+ analysts, fostering analytical skills and promoting best practices in data-driven
problem-solving and analytics processes.
Policy Analytics Consultant
Ministry of Health
2019 - 2022
- Team: Healthcare Finance
- Consulted on policy innovations and strategic decisions via data analytics, reducing fraud by 20% and enhancing user growth and retention strategies.
- Developed financial models to assess policy impacts, influencing multi-million dollar budget decisions for system integrity and user protection.
- Collaborated with policymakers and department heads to integrate data-driven approaches in policy development, balancing health objectives with fiscal responsibility.
Education
Bachelor of Science - Applied Physics
Nanyang Technological University
Singapore 04.2001 -
Skills
Strategic Thinking
Revenue growth
Project management
Agile methodology
Industry research
Data analysis
Competitive analysis
Business intelligence
Change impact analysis
Analytics lifecycle
SQL
Tableau
Accomplishments
- Honored for an exceptional individual contribution resulting in a significant strategic or operational breakthrough for the company.
- Distinguished as a top-tier performer, ranking within a select percentage of employees for delivering outstanding, organization-wide impact.
- Recognised for pioneering innovative, data-driven solutions that delivered substantial business value and outcomes.
- Awarded for pivotal contributions that led to positive transformations in national healthcare policies and operational systems.
TikTok Individual Breakthrough Award 2024
TikTok Top Performer Award 2023
TikTok Data-driven Innovator 2023
Ministry of Health Transformative Award 2022
Timeline
Bachelor of Science - Applied Physics
Nanyang Technological University
04.2001 -
Business and Data Strategy Manager
Flipster - Crypto Exchange
2024 - Current
Senior Business and Data Analyst
TikTok
2022 - 2024
Policy Analytics Consultant
Ministry of Health
2019 - 2022
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)