Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Languages
Receptionist
Wei Song Lee

Wei Song Lee

Empowering Business Strategy With Data

Summary

Analytical strategy professional with over seven years of experience in management consulting at the C-suite level. Specializes in driving business growth, optimizing operations, and shaping product strategy through data-driven insights. Proven ability to lead strategic initiatives in dynamic environments, including the financial, social media and cryptocurrency sector. Leverages skills in executive advisory, market and data analysis, and project management to contribute to company's strategic objectives and market leadership.

Overview

2026
2026
years of professional experience
2
2
Languages

Work History

Business and Data Strategy Manager

Flipster - Crypto Exchange
2024 - Current
  • Team: Business Strategy
  • Led data-driven strategic initiatives for the CEO/C-suite, optimizing revenue operations and resource allocation, resulting in 15% user engagement growth and 10% profit increase, earning commendation during the probationary review.
  • Developed a business strategy framework to align teams with revenue goals, leveraging data modeling and analytics lifecycle techniques to promote data-driven decision-making.
  • Implemented a system and framework to track profit and product performance using BI tools, enhancing operational efficiency by 30% and increasing net revenue by 5% through addressing underperforming features.
  • Conducted market research for cryptocurrency products, providing actionable recommendations that shaped the business roadmap and strategy.

Senior Business and Data Analyst

TikTok
2022 - 2024
  • Team: Global Business Research
  • Advised leadership to adopt a data-driven culture, leveraging SQL and BI tools to uncover $500M in revenue opportunities and improve user experience and safety by 10% through optimized product strategy.
  • Led change management initiatives and executed strategies to reduce risks and identify growth opportunities, utilizing data modeling and ETL pipelines to present actionable insights to executives, enhancing product performance and user retention.
  • Developed analytics systems and dashboards using SQL, Tableau, and Power BI, improving global efficiency by 30%, analysis speed by 50%, and accessibility by 80%, while supporting $10M in revenue initiatives.
  • Mentored a team of 5+ analysts, fostering analytical skills and promoting best practices in data-driven
    problem-solving and analytics processes.

Policy Analytics Consultant

Ministry of Health
2019 - 2022
  • Team: Healthcare Finance
  • Consulted on policy innovations and strategic decisions via data analytics, reducing fraud by 20% and enhancing user growth and retention strategies.
  • Developed financial models to assess policy impacts, influencing multi-million dollar budget decisions for system integrity and user protection.
  • Collaborated with policymakers and department heads to integrate data-driven approaches in policy development, balancing health objectives with fiscal responsibility.

Education

Bachelor of Science - Applied Physics

Nanyang Technological University
Singapore
04.2001 -

Skills

Strategic Thinking

Accomplishments

    TikTok Individual Breakthrough Award 2024

  • Honored for an exceptional individual contribution resulting in a significant strategic or operational breakthrough for the company.
  • TikTok Top Performer Award 2023

  • Distinguished as a top-tier performer, ranking within a select percentage of employees for delivering outstanding, organization-wide impact.
  • TikTok Data-driven Innovator 2023

  • Recognised for pioneering innovative, data-driven solutions that delivered substantial business value and outcomes.
  • Ministry of Health Transformative Award 2022

  • Awarded for pivotal contributions that led to positive transformations in national healthcare policies and operational systems.

Timeline

Bachelor of Science - Applied Physics

Nanyang Technological University
04.2001 -

Business and Data Strategy Manager

Flipster - Crypto Exchange
2024 - Current

Senior Business and Data Analyst

TikTok
2022 - 2024

Policy Analytics Consultant

Ministry of Health
2019 - 2022

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Wei Song LeeEmpowering Business Strategy With Data