Vikas Rana
Regional Sales Leader ( South East Asia )
Singapore
Summary
Experienced sales leader with a passion for driving organizational growth and leading sales teams. Goal is to leverage strengths in tenacity, decision-making, communication, adaptability, and team-building.
With 19 years of B2B business experience in the Lighting industry, known for navigating market dynamics and cultivating strong client relationships. Consistently delivers results for B2B enterprises through strategic business planning, consultative selling, account acquisition and management, and sales conversion techniques.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Sales Leader ( South East Asia ) – Certified System Integrator ( CSI ) Channel Network
SIGNIFY SINGAPORE PTE LTD.
08.2024 - Current
- Responsible to lead sales team in South East Asia to generate B2B lighting business of 20 Mn Euro with 60% business from connected solutions . Go to market approach is through trained 'Certified System Integrators' .
- This role includes partner recruitment ambitions, contract management, key account management of Partners and driving business development and ultimately business growth of Signify connected lighting solutions.
Business Development Manager ( Asia Pacific ) – 3D Printed Lighting Solution Business
SIGNIFY SINGAPORE PTE LTD.
01.2020 - 07.2024
- Generated new business of 5 Mn Euros with marketing and strategic business initiatives in Asia Pacific .
- Key achievements ;
- Winning enterprise business with Bunnings Group, Australia.
- Global Acquisition of McDonald’s, biggest global Quick Serve restaurant account. Negotiated and closed long-term agreement .
- Global Acquisition of Accounts like Subway, Footlocker, Burger King, Starbucks.
Specification Manager – Indonesia
PT.SIGNIFY COMMERCIAL INDONESIA
02.2016 - 01.2020
- Generating sales revenue of 5 Mn Euro through specification and consultative selling .
- Key achievements ;
- Relationship management, Spec generation and business conversion for Stadiums used in Asian Games 2018.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Manager - Specification Sales (Industry Segment), India
SIGNIFY INNOVATIONS INDIA LIMITED
02.2012 - 01.2016
- Mentored and managed a team of specifier account managers to generate annual business 5 Mn Euro using lighting application design, Specification building & Consultative selling .
- Key achievements ;
- Relationship management of Govt/Public accounts NBCC and WBHIDCO to win important projects of Sports and city beautification lighting .
Manager — Outdoor Lighting Solutions Group, India
WIPRO LIGHTING
08.2010 - 02.2012
- Delivered business value of 3 Mn Euro annually through specifier and End customer engagement by planned dedicated activities for Outdoor Segment in India .
Assistant Manager – Lighting Specifiers, India
PHILIPS ELECTRONICS INDIA LIMITED
05.2006 - 08.2010
- I was responsible for streamlining Lighting specification business for Philips Lighting and generating sales revenue of 1.5 Mn Euro .
Education
Master of Science - Illumination Technology
MANIPAL University (MIT)
India 06.2004 - 06.2006
Bachelor of Science - Electronics and Communication Engg.
GGSIP University
India 05.2001 - 06.2004
Skills
Training
- Leadership training (Philips)
- Customer Focus Selling (Philips)
Disclaimer
I hereby declare that the above information is true to the best of my knowledge.
Personal Information
- Father's Name: Mr. Ramesh Kumar Rana
- Number of Children: Ishita Rana
- Date of Birth: 12/29/79
- Nationality: Indian
- Marital Status: Married to Purnima Katyal Rana
Timeline
Sales Leader ( South East Asia ) – Certified System Integrator ( CSI ) Channel Network
SIGNIFY SINGAPORE PTE LTD.
08.2024 - Current
Business Development Manager ( Asia Pacific ) – 3D Printed Lighting Solution Business
SIGNIFY SINGAPORE PTE LTD.
01.2020 - 07.2024
Specification Manager – Indonesia
PT.SIGNIFY COMMERCIAL INDONESIA
02.2016 - 01.2020
Manager - Specification Sales (Industry Segment), India
SIGNIFY INNOVATIONS INDIA LIMITED
02.2012 - 01.2016
Manager — Outdoor Lighting Solutions Group, India
WIPRO LIGHTING
08.2010 - 02.2012
Assistant Manager – Lighting Specifiers, India
PHILIPS ELECTRONICS INDIA LIMITED
05.2006 - 08.2010
Master of Science - Illumination Technology
MANIPAL University (MIT)
06.2004 - 06.2006
Bachelor of Science - Electronics and Communication Engg.
GGSIP University
05.2001 - 06.2004
Similar Profiles
Eric TanEric Tan
Private Hirer Driver at TADA Singapore Pte Ltd / Grab Singapore Pte LtdPrivate Hirer Driver at TADA Singapore Pte Ltd / Grab Singapore Pte Ltd
FIDELIA PRASETYAFIDELIA PRASETYA
Assistant Manager in Finance and General Admin at Angel Manufacturing Singapore Pte Ltd/Angel Singapore (Asia) Pte LtdAssistant Manager in Finance and General Admin at Angel Manufacturing Singapore Pte Ltd/Angel Singapore (Asia) Pte Ltd
ARUNPRABHU PARUNPRABHU P
Financial Service Manager at HSBC Life (Singapore) Pte. Ltd (Formerly known as AXA Insurance Singapore pte ltd)Financial Service Manager at HSBC Life (Singapore) Pte. Ltd (Formerly known as AXA Insurance Singapore pte ltd)
Nyi Nyi TunNyi Nyi Tun
Engineering Supervisor at Far East Private LimitedEngineering Supervisor at Far East Private Limited
Tan Leng TeckTan Leng Teck
Assistant Warehouse Manager at JFC Singapore Pte LtdAssistant Warehouse Manager at JFC Singapore Pte Ltd