Thian Cheong Hoong
Singapore
Summary
Experienced professional with a strong skill set in problem-solving and a proven ability to develop and implement regional product strategies. Effective communicator with excellent collaboration skills, contributing to team success. Ready to tackle new challenges and dedicated to advancing organizational objectives with enthusiasm.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Regional Product Manager, Team Lead
ViewQwest International Pte Ltd
05.2022 - Current
- Pioneered the transformation of ViewQwest cybersecurity solution to a subscription model, leading to a 35% increase in profit margin.
- Spearheaded multiple workshops in Singapore, Malaysia and Philippines to drive customer participation in Cybersecurity solution discussions, resulting in the development of tailored and user-friendly product offerings
- Facilitated strategic partnerships with key vendors, becoming the first company in Asia to provide a Private SASE solution.
- Oversaw a diverse product portfolio encompassing network security, end point security, and LAN infrastructure
- Negotiated favorable contracts with suppliers, ensuring cost-effective procurement of high-quality materials for production purposes.
- Led cross-functional teams to deliver new product features on schedule, fostering collaboration between engineering, marketing, and sales departments.
Regional Product Manager
Westcon Pte Ltd
11.2021 - 04.2022
- Formulated a data-driven business plan with realistic goals using the OKR framework led to a 8% improvement in product margins
- Established strategic partnerships with key partners in the ASEAN region, promoting partner business growth and ensuring long-term collaboration
- Conducted quarterly business reviews with both internal teams and external vendor management, ensuring strategic alignment and shared objectives
- Collaborated with Channel Sales and Business Development Managers to organise and facilitate regular partner meetings, focusing on addressing product gaps, providing support for tenders, and implementing effective incentive programs to boost sales growth
- Conducted partner training sessions to equip channel partners with the necessary knowledge and skills to effectively promote and support the products and solutions
- Successfully obtained government endorsement for the product within a government agency
Senior Product Manager
ViewQwest Pte Ltd
09.2021 - 11.2022
- Defined product prioritisation, detailed products and services
- Conducted thorough market research and actively engaged with customers to identify their needs, thereby driving the development of innovative products to meet market demands
- Formulated impactful go-to-market strategies in collaboration with strategic partners and Sales and Marketing team, leading to 15% revenue growth
- Sourced and successfully negotiated tenders and contracts with vendors for product development initiatives
- Provided support to sales team and solution architects as a product expert during customer engagements, assisting with technical knowledge and expertise to drive successful customer interactions
- Developed and implemented strategic pricing strategies to effectively compete and win deals, maximising profitability while meeting customer needs and market demands
- Developed streamlined product processes to shorten the sales cycle and ensure the seamless delivery of products to customers
- Successfully launched one of Singapore's first internet security services, leading to the acquisition of 48 new enterprise customers within a four-month period
Product Manager
SPTel Pte Ltd
04.2019 - 08.2020
- Managed a comprehensive product portfolio, encompassing managed network appliances and L1/L2 connectivity
- Drove product revenue growth by building strong product business cases, develop effective pricing and positioning strategies to achieve revenue target
- Cultivated buy-in for the product vision internally, as well as among key external partners, by effectively communicating and promoting the value and potential of the product
- Nurtured and empowered the Sales Team to adopt a solution-oriented approach, ensuring market competitiveness
- Translated the product vision and strategy into comprehensive requirements and executed proof of concept to validate and demonstrate the feasibility and potential of the product
- Developed and implemented promotional plans and programs that resulted in a notable 25% increase in customer sign-ups
- Led collaboration with Singapore University of Technology and Design (SUTD) to enhance customer digital journey experience
- Successfully launched the CPE upgrade program, which resulted in a 32% increase in revenue and the acquisition of six new clients within a five-month period
Regional Product Marketing Manager
Ricoh Asia Pacific Pte Ltd
09.2015 - 03.2019
- Oversaw the complete product lifecycle, managing the phase-in and phase-out of multifunctional printers in APAC region
- Spearheaded joint projects to foster the development of innovative solutions in collaboration with cross-functional teams
- Performed regular market and sales performance reviews to ensure the accuracy of pricing strategies and market positioning, making adjustments as necessary to optimise results
- Conducted customer and operating company surveys to gather valuable market insights, facilitating the development of next-generation printers in line with market requirements
- Mentored Product Managers across APAC region, cultivating culture of excellence and continuous improvement
- Ensured product compliance with regulatory requirements in various countries, ensuring adherence to local regulations and standards
- Developed and executed promotional campaigns and initiatives to drive market share and revenue growth
- Successfully launched EZ plus application in APAC led to a 4% increase in unit sales in 2019
Account Manager
D'esprit Solution Pte Ltd
12.2011 - 08.2015
- Increased sales revenue by 22% in key strategic accounts by addressing customer pain points, delivering comprehensive solutions, and aligning with customer goals and budgets.
- Maintained a high client retention rate by providing exceptional customer service and anticipating client needs.
- Provided exceptional after-sales support to ensure customer satisfaction, resulting in high customer retention rates and generating valuable referrals
- Successfully provided timely and accurate pipeline updates and sales forecasts, enabling informed decision-making and strategic planning for the organization
- Successfully expanded the customer base with a 150% growth, increasing from 50 to 75 accounts
Education
Bachelor of Arts - Business With International Management
Northumbria University
Singapore01.2020
Diploma in Business Management Studies -
Singapore University Social Sciences (SUSS)
Singapore01.2013
Skills
- Product analytics
- Data-driven decision making
- Channel partnerships
- Pricing strategy
- Product lifecycle management
- Sales enablement
- International Business
- Negotiation
- Business planning
- Vendor management
- Stakeholder management
Certification
- Complete Course - Certified Information System Security Professional, Trainocate, 2022
- Certified Cloud Practitioner, Amazon Web Services (AWS), 2021
- Intro of Quantum Computing, Singapore University of Technology and Design (SUTD), 2021
- Digital Forensic, Singapore University of Technology and Design (SUTD), 2021
- Design Innovation, Singapore University of Technology and Design (SUTD), 2019
Personal Information
- Available: 2 months
- Nationality: Malaysian/Singapore PR
Languages
English
Chinese (Mandarin)
Chinese (Cantonese)
Malay
Timeline
Regional Product Manager, Team Lead
ViewQwest International Pte Ltd
05.2022 - Current
Regional Product Manager
Westcon Pte Ltd
11.2021 - 04.2022
Senior Product Manager
ViewQwest Pte Ltd
09.2021 - 11.2022
Product Manager
SPTel Pte Ltd
04.2019 - 08.2020
Regional Product Marketing Manager
Ricoh Asia Pacific Pte Ltd
09.2015 - 03.2019
Account Manager
D'esprit Solution Pte Ltd
12.2011 - 08.2015
Bachelor of Arts - Business With International Management
Northumbria University
Diploma in Business Management Studies -
Singapore University Social Sciences (SUSS)
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