Sue-Ann Cheow

My goal is to “tell every good story better". I am an accomplished writer, multimedia journalist and producer, I understand the importance of good writing, and how to optimise the tools available across the various media platforms — whether it is print, video or social media — to tell the best possible story. I also have the skills necessary to sell a story — from social media marketing to content optimisation and product management, I know how to optimise the reach of a story, and engage audiences. I am resourceful and a good communicator. Shaping impactful stories in the detached digital world is no mean feat, but understanding what makes people tick, through data and personal experience, allows me to connect with audiences in ways that count - online, offline and beyond.

• Panelist and Keynote Speaker at various talks on journalism, media and effective communication
• WAN-IFRA Asian Media Awards 2022: Best Breaking News Article - Gold
• Young Journalist of the Year nominee 2020
• Excellence in Journalism Awards (2018, Jan to April 2019, Oct 2020, Feb 2021)
• Video of the Year Award (2020)

HeadSTart Newsletter revamp and launch: Project Manager (Ongoing)

• Pitched and launched the new iteration of the Straits Times' lifestyle and careers newsletter, including a new video series, We Try First.
• Effectively managed the various aspects of the project, from budgeting and targets to content curation, development and marketing.
• Worked effectively with various internal and external stakeholders — this includes cross-department workflow management, outreach and collaborations as well as funding and finance management.
• Collaborated with the various visual and multimedia departments to conceptualise and design the newsletter.
• Tracked performance data of both the newsletter as well as various content elements to better curate content and engage audiences.

Little Green Men Singapore (Ongoing)

• Executive committee member at a conservation and environmental non-governmental organisation.
• Planned and executed various activities including coastal clean-ups, talks, nature walks and events.
• Worked with both governmental and non-governmental groups, including corporations and schools, to advocate for environmental conservation and education.
• Supported volunteer coordination and logistics for various events.