Sue-Ann Cheow
Summary
My goal is to “tell every good story better" - to shape narratives in ways that mean something to people. Having been in the journalism world since I was 18, I have had years of practice telling compelling stories both on- and offline. Whether through print, video or social media, I have achieved some mastery in various forms of storytelling over the years, and understand how to reach out to audiences effectively. Shaping impactful stories in the detached digital world is no mean feat, but understanding what makes people tick - through data and personal experience - allows me to communicate in ways that count - online, offline and beyond.
Overview
8
8
years of professional experience
Work History
Business Correspondent
The Straits Times
03.2023 - Current
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Expertise various business and finance-related verticals, particularly AI, technology and employment.
- Strong awareness of audience strategy
Multimedia/ Video Correspondent/ News Anchor
Singapore Press Holdings
10.2020 - 03.2023
- Launched, presented and produced various live news shows, curating daily news packages and headlines, features and mini-docuseries
- Proficient tracking impact of stories, made data-driven decisions on packages and news programmes
- Detail-oriented and resourceful
- Clear understanding of audience engagement and social media
Print and Digital Journalist
Singapore Press Holdings
06.2017 - 10.2020
- Researched, wrote and optimized stories to use across multiple platforms.
- Specialised in Politics, Social Policy and Social Issues.
- Covered breaking news as well as major local and international events.
- Effectively managed internal and external stakeholders.
- Developed relationships with sources and contacts to gain additional insight.
Co-founder and Team Member
Little Green Men Singapore (NGO)
01.2016 - Current
- Planning, coordinating, marketing and executing coastal clean-ups, community and educational events in Singapore - including media coverage
- Developed marketing materials and social media campaigns to boost awareness and engagement.
Co-Founder, Creative and Marketing Director
tryftshop (Social Enterprise)
01.2021 - 04.2023
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Created content and promotional materials to drive engagement and conversions, managed social media accounts.
Education
Master of Arts - English Literature And Linguistics
University of Edinburgh
United Kingdom05.2017
A-Levels -
Catholic Junior College
Singapore2012
Skills
- Broadcast Anchoring/Presenting
- Visuals and Design
- Data Tracking
- Critical Thinking
- Media Operations Knowledge
- Creative Writing
- Audience Engagement
- Basic Video Editing
- Relationship Building
- Media Outreach
Accomplishments
- Panelist and Keynote Speaker at various talks on journalism, media and effective communication
- WAN-IFRA Asian Media Awards 2022: Best Breaking News Article - Gold
- Young Journalist of the Year nominee 2020
- Excellence in Journalism Awards (2018, Jan to April 2019, Oct 2020, Feb 2021)
- Video of the Year Award (2020)
Timeline
Business Correspondent
The Straits Times
03.2023 - Current
Co-Founder, Creative and Marketing Director
tryftshop (Social Enterprise)
01.2021 - 04.2023
Multimedia/ Video Correspondent/ News Anchor
Singapore Press Holdings
10.2020 - 03.2023
Print and Digital Journalist
Singapore Press Holdings
06.2017 - 10.2020
Co-founder and Team Member
Little Green Men Singapore (NGO)
01.2016 - Current
Master of Arts - English Literature And Linguistics
University of Edinburgh
A-Levels -
Catholic Junior College
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