Sudip Saha
Senior Director Field & Partner Marketing
Singapore
Summary
Senior B2B Marketing Leader with 20+ years of proven success driving business outcomes through strategic planning, data-driven execution, and high-performing teams. Skilled at navigating complex, matrixed organizations and adapting to change with agility and innovation. Brings deep expertise in marketing strategy, planning, finance, and operations, combined with strong business acumen and cross-cultural leadership. Known for delivering forward-thinking, results-oriented marketing in global environments.
Overview
26
26
years of professional experience
Work History
Senior Director, Global Partner Marketing – Programs, Campaigns & Demand Intelligence
Dell Technologies
02.2024 - Current
- Currently leading Global Partner Marketing strategy across diverse ecosystems, aligned with GTM priorities and regional growth goals.
- Built governance frameworks for MDF and campaign performance, driving ROI and accountability.
- Scaled partner enablement through digital toolkits, concierge services, and strategic co-marketing.
- Orchestrated global launches and campaigns with top-tier partners, boosting brand equity and pipeline velocity.
- Integrated demand intelligence and analytics to optimize targeting, segmentation, and partner performance.
- Evangelized marketing innovation through global forums, fostering collaboration and thought leadership.
Senior Director & Head of Marketing – South Asia / Asian Emerging Markets
Dell Technologies
11.2020 - 01.2024
- Led end-to-end marketing strategy across multi-billion-dollar businesses in high-growth APAC markets.
- Built and empowered high-performing teams to drive market share, pipeline growth, and brand equity.
- Directed partner marketing across GSIs, alliances, and channel ecosystems, amplifying regional impact.
- Championed digital-first execution and localized global programs to meet regional business objectives.
- Established performance frameworks to measure marketing ROI and inform strategic decision-making.
Senior Director, APJ Regional Partner Marketing & Interim Marketing Strategy Lead
Dell Technologies
04.2018 - 10.2020
- Served as Interim APJ Marketing Strategy, Operations & Analytics Leader, managing planning, digital operations, and customer targeting across the region.
- Built scalable frameworks for partner engagement, campaign execution, and performance measurement, positioning marketing as a strategic growth enabler.
Director, APJ Regional Integrated Marketing (Business Units & Segments)
Hewlett Packard Enterprise
11.2016 - 03.2018
- Led APJ marketing strategy, operations, and analytics across planning, digital execution, and customer targeting.
- Scaled partner marketing across all partner types, delivering 100% YoY growth in new business.
- Drove cross-functional alignment and represented APJ in global forums to influence international strategy.
- Managed large, high-performing teams and built agency ecosystems to support scalable partner execution.
- Positioned marketing as a strategic growth driver through innovation, enablement, and measurable impact.
Director & Head of Marketing – Southeast Asia, Taiwan & Hong Kong
Hewlett Packard Enterprise
04.2014 - 10.2016
- Led marketing across 20 APAC countries for multi-billion-dollar enterprise portfolio spanning four business units and two customer segments.
- Delivered strong ROI through strategic planning, integrated campaigns, and partner-led GTM initiatives.
- Achieved 4x increase in marketing-generated revenue impact and >200% pipeline growth over 8 quarters.
- Directed brand transition during HP/HPE separation and launched disruptive technologies in new market categories.
Regional Marketing Strategy & Planning Leader
Hewlett-Packard
11.2012 - 10.2014
- Led regional marketing strategy across Lines of Business, customer segments, and Channel & Alliance routes to market.
- Built scalable planning processes including MDF governance and Joint Marketing Plans with partners.
- Designed and implemented regional lead management and demand generation frameworks.
Marketing Planning & Analytics Leader – EMEA
Hewlett-Packard
05.2007 - 10.2012
- Built global marketing planning and budget management practice.
- Led event governance, ROMI modeling, and market research.
- Managed a team of 30 analysts across global functions.
Finance & Analytics Leader – FP&A and Trade Finance
Penske / GE
11.2004 - 04.2007
- Led financial and operational transformation projects, including feasibility modeling and customer account optimization.
- Developed metric scorecards and ranking models to evaluate performance across Penske Logistics locations.
- Conducted risk-based capital calculations for fleet operations and contributed to strategic business planning and analysis.
Multiple Finance & Accounting Positions held
Visa International, The Luxmi Tea Co Ltd and LB Jha & Co.
08.1999 - 10.2004
- Managed trade and corporate finance operations, ensuring compliance and financial efficiency.
- Led cost control, P&L analysis, and budget preparation to support strategic financial planning.
- Oversaw budgetary control processes to optimize resource allocation and financial performance.
- Conducted statutory and internal audits to ensure regulatory compliance and operational transparency.
Education
Fellow Member - undefined
Institute of Chartered Accountants of India
B.Com (Hons) - Accountancy
University of Calcutta
Awards
CRN Inclusive Channel Leaders - 2025, Dell GOAL Leadership Program – Batch of 2022, 2021 APAC Tech Marketers award – Marketing Leadership, 2021 Channel Asia Innovation award – Marketing Leadership
Timeline
Senior Director, Global Partner Marketing – Programs, Campaigns & Demand Intelligence
Dell Technologies
02.2024 - Current
Senior Director & Head of Marketing – South Asia / Asian Emerging Markets
Dell Technologies
11.2020 - 01.2024
Senior Director, APJ Regional Partner Marketing & Interim Marketing Strategy Lead
Dell Technologies
04.2018 - 10.2020
Director, APJ Regional Integrated Marketing (Business Units & Segments)
Hewlett Packard Enterprise
11.2016 - 03.2018
Director & Head of Marketing – Southeast Asia, Taiwan & Hong Kong
Hewlett Packard Enterprise
04.2014 - 10.2016
Regional Marketing Strategy & Planning Leader
Hewlett-Packard
11.2012 - 10.2014
Marketing Planning & Analytics Leader – EMEA
Hewlett-Packard
05.2007 - 10.2012
Finance & Analytics Leader – FP&A and Trade Finance
Penske / GE
11.2004 - 04.2007
Multiple Finance & Accounting Positions held
Visa International, The Luxmi Tea Co Ltd and LB Jha & Co.
08.1999 - 10.2004
Fellow Member - undefined
Institute of Chartered Accountants of India
B.Com (Hons) - Accountancy
University of Calcutta
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