Amanpriet Dhingra
Strategic Marketing Leader and Business Impact Driver
Singapore
Summary
Strategic marketing leader with 20+ years of experience in B2B technology, digital infrastructure, financial services, and telecommunications. Expertise in integrated marketing, demand generation, customer engagement, go-to-market strategy, operational excellence, people management, and mentoring. Currently Director for Global Marketing Programs at Equinix, driving digital initiatives for lead generation and market expansion. Previous roles in APAC regional marketing focused on aligning performance metrics with global priorities. Held key positions at BlackBerry, American Express, Agilent Technologies, and Siemens Telecom. Known for leadership agility, cross-cultural collaboration, data-informed strategy, and stakeholder alignment. Advocate for sustainability and climate impact causes; completed program with University of Cambridge Business and Climate Change: Towards Net Zero Emissions. Member of Equinix Singapore sustainability champions team as change agent collaborating with industry and government bodies.
Overview
27
27
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Director, Global Marketing Programs – Digital Demand
Equinix Inc
12.2024 - Current
- Member of the global leadership team of the newly created global Centre of Excellence for brand and digital demand generation. In the last few months I have led pilots for several exciting projects including
- O Search Engine Optimisation (SEO) AI Pilot for web optimisation
- O Integrated marketing campaigns focused on AI use cases
- O Segment and geographical expansion GTM programs for lead generation.
- The success of the initial pilots has ensured smooth launches and resourcing of these programs as they become mainstream and have helped drive change management and a transformative mindset within the teams.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Director APAC, Regional Programs & Operations
Equinix Inc
04.2013 - 12.2024
- Built and led the APAC team to evangelize global strategy, localize initiatives and implement scalable solutions during a steep company growth period, driving full-funnel KPI targets in close collaboration with cross functional global and local teams.
- O Orchestrated integrated regional campaigns that delivered many path breaking strategic initiatives that became global best practices including a global end user Equinix Digital Leaders’ Summit.
- O Led Account Based Marketing (ABM) programs for new segments and services to deliver 10% direct impact in revenue to the APAC pipeline.
- O Optimized paid digital media and web traffic to improve performance especially with localisation across Japan, Korea, China and ASEAN markets.
- O Managed marketing operations including performance tracking, budget planning, MarTech platform integration with ROI improvements of 20% YoY.
- O Drove brand engagement and ecosystem-development programs for new business opportunity across digital payments, insurance and healthcare segments.
- Assumed interim APAC VP charter during six months in 2023, ensuring continuity and strategic leadership in regional marketing working closely with global and APAC leadership teams.
- Attended the 2021 Equinix Leadership Program “Archimedes” in Redwood City, as a high performer, presenting in a shark-tank session to the eTeam including the CEO and the Chairman. The project on pricing strategy was eventually rolled out formally with many of the recommendations.
- Led SEA Field Marketing programs for ten months in 2024, delivering localized demand-generation and engagement campaigns.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Channel Marketing Lead
BlackBerry
12.2011 - 10.2012
- Joint collaboration with Philippine telco partners (Globe, Smart, PLDT) to drive end-user preference for BlackBerry phones and the BB platform.
- Launched the BlackBerry Curve with a 360 integrated campaign, including digital, social, and a high-profile concert with a global pop star. Telco partners delivered 140%+ YoY growth.
Regional Marketing & Product Manager - GNS
American Express Inc
01.2011 - 01.2012
- Led the launch of an American Express virtual payment travel product for BDO Philippines, generating USD 10 M in first-year billings. Improved product lifecycle management, streamlining processes from concept to launch.
- Delivered process efficiencies by launching an online self-serve portal for global bank partners, improving access to enablement tools, brand guidelines and best practices.
Sr. Manager, Acquisition Marketing & Strategy – GCC
American Express Inc
01.2008 - 01.2011
- Developed SME pipeline and demand-generation strategies, optimising delivery channels via external agencies and alliance partners resulting in 20 million USD pipeline revenue.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Sr Manager, Customer Engagement, GCC Business
American Express Inc
05.2006 - 12.2007
- Managed a USD 1.5 B commercial-card customer portfolio through targeted CRM engagement and retention campaigns, improving retention rates by 15% YoY.
- Designed the new process with outsourced vendor for reengineering saves of over USD 1 Million.
Marketing Manager, Global Commercial Cards
American Express Inc
02.2004 - 05.2006
- Part of the SME/mid-market incubation segment marketing campaigns for new acquisition and growth.
- Conceptualized and implemented acquisition and loyalty campaigns with 150%+ YoY growth over 2 years.
Marketing Manager
Agilent Technologies Inc
01.2001 - 02.2004
- Responsible for delivering and executing the Go to Market (GTM) strategy for the electronic and communications solution businesses. The role required for close working and alignment with the South-East Asia marketing team, Global product teams, India sales team and the distribution channels.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
Client Servicing Manager
Mc-Cann Erickson
06.2000 - 01.2001
- Managed account servicing for Gillette’s blades and razors portfolio (USD 3 M ad budget), developing communication strategies, consumer research, creative execution, media planning, and launch events.
Assistant Manager Marketing
Siemens Technology Ltd
06.1998 - 06.2000
- Planned and implemented ATL and BTL programs for North and East India distribution channels, achieving 200% of annual sales targets. Earned top performer recognition during 1998–99 management-trainee period for surpassing sales goals.
Education
Post Graduate Diploma - Digital Business, Digital Business Strategy, Digital Transformation and Digital Marketing
Columbia Business School
01.2018 - 01.2019
MBA - undefined
FORE School of Management
01.1996 - 01.1998
B.Sc. - Botany Hons.
Delhi University
India 01.1993 - 01.1996
Skills
Integrated Marketing
Partnerships and alliances
Project management
Stakeholder Management
Business Development
Customer Advocacy
Process optimization leadership
Team development and coaching
Certification
Cambridge Institute for Sustainability Leadership (CISL) - University of Cambridge Business and Climate Change: Towards Net Zero Emissions Sep 2023 - Dec 2023
Timeline
Director, Global Marketing Programs – Digital Demand
Equinix Inc
12.2024 - Current
Post Graduate Diploma - Digital Business, Digital Business Strategy, Digital Transformation and Digital Marketing
Columbia Business School
01.2018 - 01.2019
Director APAC, Regional Programs & Operations
Equinix Inc
04.2013 - 12.2024
Channel Marketing Lead
BlackBerry
12.2011 - 10.2012
Regional Marketing & Product Manager - GNS
American Express Inc
01.2011 - 01.2012
Sr. Manager, Acquisition Marketing & Strategy – GCC
American Express Inc
01.2008 - 01.2011
Sr Manager, Customer Engagement, GCC Business
American Express Inc
05.2006 - 12.2007
Marketing Manager, Global Commercial Cards
American Express Inc
02.2004 - 05.2006
Marketing Manager
Agilent Technologies Inc
01.2001 - 02.2004
Client Servicing Manager
Mc-Cann Erickson
06.2000 - 01.2001
Assistant Manager Marketing
Siemens Technology Ltd
06.1998 - 06.2000
MBA - undefined
FORE School of Management
01.1996 - 01.1998
B.Sc. - Botany Hons.
Delhi University
01.1993 - 01.1996
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