Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sandeep Thamaraichelvan

Sandeep Thamaraichelvan

Managing Director - Asia
Singapore

Summary

Results-driven Sales Leader with 20+ years of experience driving growth in technology, financial services, and digital platforms across Asia. Proven track record of building high-performing teams and delivering customer-centric solutions that leverage AI, low-code, IoT, and workflow automation. Skilled in managing complex accounts, developing go-to-market strategies, and fostering strong partnerships across APAC. MBA in Strategic Management with expertise in leadership, people management, and cross-cultural communication. Consistent revenue growth, new market development, and transformative solution delivery for global banks and enterprises.

Overview

20
20
years of professional experience
4
4
Languages

Work History

Managing Director & Sales Head - ASIA

Pegasystems
11.2022 - Current

"Transforming Enterprise Success across Pegasystems Asia"

As a leader for the region drove a high performing team culture in a collaborative way. We empowered large, complex enterprises to achieve unparalleled success by harnessing the power of Pegasystems' Enterprise-grade Agentic AI platform. This cutting-edge technology ensures auditability, transparency, and security, enabling businesses to thrive in today's fast-paced digital landscape.

Business Growth and Leadership

Over a period 36 months, I drove Pega Asia's business growth by an impressive 200%+ across key regions, including ASEAN, Greater China, and India. To achieve this, I:

- Built and led a complex sales management team, end-to-end, to drive a sophisticated sales model across all Pega products.
- Successfully positioned Pega as the highest growth market globally, showcasing my ability to navigate diverse markets and drive business expansion.

Awards and Recognition


My exceptional performance earned me numerous accolades, including:

- Being recognized as a Medallion winner 2 times as a regional leader.
- Driving 80% of Pega sales towards the President's Club, a testament to my team's outstanding performance.

Strategic Initiatives

I also developed and executed key strategic initiatives, including:

- Spinning off an entire Singapore Government strategy, tailored to meet the unique needs of the public sector.
- Crafting an Emerging Markets strategy, designed to capitalize on new opportunities and drive growth in untapped regions.

Through my leadership and vision, I have consistently delivered exceptional results, driving business growth, and empowering enterprises to achieve unparalleled success with Pegasystems Asia."

Regional Account Director - Global Financial Services

Pegasystems
04.2020 - 11.2022

As a seasoned Client Executive and FSI Business Lead, I leveraged Pega's world-class, workflow platform to empower leading banks in Singapore and global banks with operations in Singapore. By harnessing the power of AI-powered decisioning, I enabled these financial institutions to:

- Streamline complex processes and improve operational efficiency
- Deliver personalized, 1-to-1 customer experiences through Pega's Real-Time Interaction Management (RTIM) customer engagement brain
- Acquire, service, and retain customers more effectively, driving business growth and loyalty

Platform-Based Solutions Expertise

As a platform-based solutions seller, I successfully changed the customer mindset of major financial institutions across Asia from product-centricity to customer-centricity. Over a period of 3 years, I:

- Demonstrated the value of Pega's technology in delivering tailored customer experiences and improving business outcomes
- Drove significant investments in Pega's platform across leading financial institutions, showcasing my ability to build trust and drive business growth

Business Impact

Through my expertise and leadership, I have consistently delivered impactful results, including:

- Enabling financial institutions to stay competitive in a rapidly evolving market
- Improving customer satisfaction and loyalty through personalized experiences
- Driving business growth and revenue expansion for Pega and its clients

By combining my technical expertise with a deep understanding of the financial services industry, I have been able to deliver transformative solutions that meet the unique needs of leading banks and financial institutions."

GTM Advisor

Levelup Sportslytics
06.2024 - Current
  • 1 year 4 months

Co-Founder

IoTronix Sdn Bhd
09.2017 - 04.2021
  • Defining how IOT can improve standard processes, Largely eyeing supply chain management.
  • Bringing accuracy and turn around time down by 3D imaging, monitors, sensors etc.
  • REAL-TIME OPERATIONAL VISIBILITY
  • Solutions focused on capturing real-time actions to predict their future
  • 3 years 8 months

Sales Director - APAC

Virtusa
07.2014 - 04.2020
  • 5 years 10 months

Regional Sales

Virtusa
07.2014 - 09.2017
  • Country Manager – BFS Sales (Malaysia)
  • Client Relations – (ASEAN & China)
  • Market development in Malaysia , HK & China
  • Banking and Financial service customers as prime focus .
  • Selling solutions across retail, wholesale business from consumer to corporate throughout the spectrum
  • Grown revenue at 125% year on year for the last 2 years
  • Built a strong channel partnership management framework
  • Fintech solutions on AML and payment solutions
  • New Logo acquisitions in multiple domains with BFS as a main emphasis
  • Artificial intelligence and analytic product sales as a key focus in the region
  • Trade and Wealth application management, Enterprise data management and Portal/Mobility
  • Marketing initiatives to build a brand in the region
  • Various digital marketing methods to build revenue and a strong pipeline.
  • Handled government relationship
  • 3 years 3 months

Regional Sales/Consulting

Business Technology Innovations SDN. BHD. (970546-T)
08.2013 - 07.2014
  • PayKode" - An IOT Payment Solution
  • InsightPro" - Digital Customer Engagement
  • HelloDr" - Digital Healthcare Platform
  • XesPlus" - Virtual Guest Linking Platform
  • BFSI,Telco and Insurance being key domains
  • From 1 to 40 employees and 3 major clients in the span of a year.
  • Acquisition of new business
  • Execute the sourcing and screening of Technological skills
  • Draft Staff augmentations , planning quotations and negotiations
  • Acquisition of new businesses in the APAC Region.
  • Relationship of existing businesses in the Region.
  • Strategic layout of sales and Business planning.
  • Digital platforms
  • Branding and Advertising
  • High end solution selling of various IT solutions
  • Mobility , Data Analytics and Application Development
  • 1 year

Enterprise Sales Manager

Thomas Cook Group
04.2012 - 08.2013
  • Solution selling of high end TM Solutions
  • Airline Coordination for deals and Acquisition
  • Cost savings plan for Customers
  • Marketing initiatives and advertise for market reach.
  • Acquisition of large portfolio companies
  • Relationship and retention has been integral to the role played
  • Handling multiple geographies
  • Highly technology driven sales
  • 1 year 5 months

Senior Relationship Officer ( Private & Wealth)

HSBC
05.2007 - 05.2009
  • Conducted Financial Needs Analysis and recommended appropriate products to meet client needs.
  • Educated and sold client-based products including loans, credit cards, and accounts.
  • Built client database and conducted premier customer presentations.
  • 2 years 1 month

Co-Founder

LF Technology
05.2005 - 05.2007
  • ITES driven start up purely building turn key BPO projects.Handled AVAYA and similar dialers
  • Cultivated client relationships, increasing customer satisfaction and repeated sales.
  • An unwavering commitment to customer service, with the ability to build productive relationships
  • Responsible for recruiting and training customer service representative
  • Strategic-relationship/ partnership-building skills – listen attentively, solve problems creatively, and use tact and
  • Diplomacy to find common ground and achieve win-win.
  • 2 years 1 month

Education

Master of Business Administration (MBA) - Strategic Management

The Nottingham Trent University
01.2010

Bachelor's degree - Biochemistry and Molecular Biology

University of Madras
01.2005

Skills

Leadership

Timeline

GTM Advisor

Levelup Sportslytics
06.2024 - Current

Managing Director & Sales Head - ASIA

Pegasystems
11.2022 - Current

Regional Account Director - Global Financial Services

Pegasystems
04.2020 - 11.2022

Co-Founder

IoTronix Sdn Bhd
09.2017 - 04.2021

Sales Director - APAC

Virtusa
07.2014 - 04.2020

Regional Sales

Virtusa
07.2014 - 09.2017

Regional Sales/Consulting

Business Technology Innovations SDN. BHD. (970546-T)
08.2013 - 07.2014

Enterprise Sales Manager

Thomas Cook Group
04.2012 - 08.2013

Senior Relationship Officer ( Private & Wealth)

HSBC
05.2007 - 05.2009

Co-Founder

LF Technology
05.2005 - 05.2007

Bachelor's degree - Biochemistry and Molecular Biology

University of Madras

Master of Business Administration (MBA) - Strategic Management

The Nottingham Trent University
Sandeep ThamaraichelvanManaging Director - Asia