Dynamic retail banking and analytics leader with a Master's in Statistics and extensive expertise in credit cards, personal loans, and credit risk analytics. Proven track record in delivering business impact through advanced machine learning models, data visualization (Power BI, Tableau, MicroStrategy), and campaign automation tools (Pega, Adobe). Skilled in managing cross-functional, multicultural teams and driving analytics initiatives across banking, insurance, and financial services. Experienced in international markets, including Thailand, Vietnam, and Brunei, as part of a regional analytics team. A persuasive communicator adept at translating complex challenges into actionable strategies, engaging stakeholders across all levels, and achieving organizational KPIs.
Key Achievements & Responsibilities:
• Subject Matter Expertise (SME): Led Credit Cards and Personal Loans (CCPL) analytics across Portfolio, Acquisition, Loyalty, Pricing and campaign management as the SME for over 5 years, driving strategy and innovation.
• Team Leadership: Supervised and mentored a global team of 6 staff across Singapore and India.
• AI & Innovation: Spearheaded the bank's first Generative AI project for frontline staff using GPT-4, enhancing operational efficiency.
• Performance Analytics: Designed RM performance dashboards, optimizing payouts and tracking metrics.
• Customer Value Management (CVM): Delivered the award-winning Client Lifetime Value (CLTV) Model , achieving SGD 2M+ incremental annual revenue and winning the CEO Service Excellence Award (2024) .
• Campaign Analytics: Directed CCPL campaigns, integrating machine learning models for customer acquisition, retention, and revenue growth.
• Data Visualization: Championed data democratization by implementing dashboards and self-serve data tools on Power BI, Tableau, and MicroStrategy.
• Revenue Growth: Boosted unsecured loan cross-sell, contributing SGD 1M incremental revenue annually.
• Innovative Solutions: Established real-time decision-making frameworks, segmentation strategies, and analytics models to enhance Credit Card and Personal Loan portfolios.
Key Responsibilities:
• Gained significant expertise in leveraging credit bureau data to enhance portfolio risk management and client insights.
• Designed a robust dashboard integrating bureau and internal data, enabling data-driven decision-making.
• Developed Probability of Default (PD) and Loss Given Default (LGD) models for retail and rural loans, ensuring Basel II compliance.
• Created behavior risk scorecards to prioritize recovery strategies, improving recovery rates by 15%.
• Conducted bureau data analysis and simulations to optimize interest rates and penal charges for delinquent accounts.
• Forecasted losses for commercial vehicles using time-series modeling and flow rate analysis.
• Performed profitability analyses for mortgage products, supporting product development and portfolio growth.
• Delivered monthly risk and compliance reports, aiding regulatory adherence and strategic insights.
• Spearheaded the bank's first Generative AI project using GPT-4, enhancing frontline support.
• Delivered SGD 2M+ annual revenue through real-time analytics and machine learning-driven campaigns.
• Won the CEO Service Excellence Award (2024) for implementing the Client Lifetime Value (CLTV) model.
• Developed customer segmentation frameworks, driving SGD 1M incremental annual revenue.
• Led analytics for Credit Cards and Personal Loans, optimizing campaigns and portfolio profitability.