Merlin Teh
Media Professional
Summary
Advertising professional with proven expertise in developing and executing strategic campaigns. Strong focus on team collaboration and achieving results, adapting to changing needs seamlessly. Adept at market analysis, creative direction, and client relations, consistently delivering impactful outcomes. High standards and commitment to excellence ensure reliability and effectiveness in every project.
Overview
12
12
years of professional experience
Work History
Advertising Director
Burda Singapore Pte Ltd
10.2018 - Current
- proactively identifying new business opportunities and leveraging existing client relationships.
- Managed multi-platform advertising campaigns, ensuring accurate scheduling and delivery across print, digital, social media
- Coordinated cross-functional teams to deliver seamless service delivery for clients, ensuring a positive experience throughout the entire sales process.
- Negotiated favorable contract terms with clients, securing long-term partnerships and repeat business.
- Developed strong client relationships through consistent communication and tailored advertising solutions for improved customer retention.
Sales Director
Citrus Media Pte Ltd
04.2014 - 10.2018
- Achieved sales goals and targets by cultivating and securing new customer relationships.
- Managed team of sales managers, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits
Education
High School Diploma -
Thames Business School
Singapore 04.2001 -
Skills
Sales planning
Relationship management
Content strategy
Presentation skills
Campaign management
Budget planning
Pipeline management
Media planning
Negotiating rates
Timeline
Advertising Director
Burda Singapore Pte Ltd
10.2018 - Current
Sales Director
Citrus Media Pte Ltd
04.2014 - 10.2018
High School Diploma -
Thames Business School
04.2001 -