Merlin Teh
Summary
Dynamic & diligent sales professional at BurdaLuxury, helming AUGUSTMAN, excelling in relationship building and sales expertise. Carrying 80% of digital and print advertising targets through strategic content monetization and strong client partnerships. Expert in negotiation and budget planning, consistently enhancing profitability and fostering long-term client relationships.
Overview
15
15
years of professional experience
Work History
Advertising Director
Burda Singapore Pte Ltd
10.2018 - Current
- Helm AUGUSTMAN, carrying 80% of digital and print advertising target
- Working closely with editorial team to strategize/monetize content/sponsorships
- Managing the entire campaign from signing of contract, to ensuring P&L is within COS, to execution, liaising with client etc
- Monitoring day-to-day paid articles, ensuring they go live accordingly to campaign period, liaising with social media team to ensure social posts go live
- Cultivated close relationship with most clients
- Cross selling onto LIFESTYLEASIA
- Conducted regular competitor analysis to identify opportunities for differentiation and unique selling propositions.
- Strong follow up with great sense of urgency and ownership
Sales Director
Citrus Media Pte Ltd
04.2014 - 09.2018
- Helmed BLISSFUL BRIDES, print, digital, wedding show
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Increased average deal size by upselling additional products and services to existing clients.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Managed team of sales representatives, providing guidance, coaching and support.
Associate Publisher
Ink Publishing Pte Ltd
07.2010 - 12.2013
- Developed strong relationships with advertisers and vendors
- Based in Singapore, bi-monthly business trip to Hong Kong & Macau to visit key clients
- Managed project timelines effectively, ensuring timely delivery of high-quality products to clients.
- Working closely with editorial team on editorial directions
- Working on P&L
- Flatplan/Pagination
- Working with clients from different sectors - Banks, Casino, Government, Hotels, Jewelry, Luxury, Restaurants
Education
No Degree - Advanced Diploma in Marketing
Thames Business School
SingaporeSkills
- Taking ownership
- Relationship building
- Deadline management
- Sales expertise
- Sales planning
- Sales pipeline management
Timeline
Advertising Director
Burda Singapore Pte Ltd
10.2018 - Current
Sales Director
Citrus Media Pte Ltd
04.2014 - 09.2018
Associate Publisher
Ink Publishing Pte Ltd
07.2010 - 12.2013
No Degree - Advanced Diploma in Marketing
Thames Business School
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