Summary
Overview
Work History
Education
Skills
Timeline
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MARCUS TAY

Summary

Experienced professional with a strong background in account management and client relations. Recognized for strategic thinking, effective communication, and adaptability to changing needs. Proficient in fostering team collaboration, maximizing revenue generation, and ensuring client satisfaction. Dependable and goal-oriented, consistently delivering top-notch results.

Overview

14
14
years of professional experience

Work History

Account Director

fst
06.2023 - Current
  • Lead cross-functional teams, including creative and production teams, to successfully deliver campaigns.
  • Cultivate strong relationships with clients, understanding their business objectives, and becoming their trusted partner.
  • Coordinate interactions with clients and suppliers to support business partnerships and expand the client base.
  • Assist the General Manager in the management of the Singapore office.
  • Accounts: Visa (B2B)

Account Director

ADNA Global
11.2022 - 05.2023
  • Worked on the global re-launch of the G&H brand.
  • Accounts: Amway, Maybank

Senior Associate - Regional Projects, People Engagement and Services

Shopee Singapore
05.2021 - 09.2022
  • Developed and managed projects, campaigns, initiatives and rollouts for Shopee offices globally.
  • Reviewed and optimised processes to increase team’s efficiency.
  • Led and mentored sub-teams’ PICs.

Senior Account Manager, Account Manager

Tag Worldwide
05.2015 - 05.2021
  • Regional lead for Intel and led a team of 3 in Singapore.
  • Overachieved profitability of the Intel account for 3 years running.
  • Assisted in the setup and led the account servicing team for Carlsberg Group Singapore.
  • Successful in the pitch, execution and delivery for Lazada Year End campaign.
  • Led team on the branding for Diageo Rare & Exceptional.
  • Led team on the rebranding of Lazada University.
  • Awarded “Exceptional Client Focus”.
  • Accounts: Intel (APJ), Carlsberg Group Singapore, Lazada Group, Diageo Singapore, Mondelez (SEA), iRobot(APAC), Hilton (APAC), DHL, DFI Retail group

Senior Account Executive, Account Executive

Tag Worldwide
03.2013 - 06.2015
  • Awarded “Exceptional Team Player”
  • Accounts: Unilever (Asia-Pacific) on Dove (all categories), Axe, Simple, Citra

Account Executive

atomz ii
10.2011 - 03.2013
  • Involved in the research, conceptualisation and project management of the brand development for the Personal Data Protection Commission (PDPC).
  • Involved in the research, conceptualisation and project management of the brand development for the Media Literacy Council (MLC).
  • Involved in the conceptualisation and project management for Marina Bay Singapore Countdown 2013.
  • Planned, coordinated and managed a shoot for Yamaha Singapore's new photo library.
  • Accounts: Building and Construction Authority, Infocomm Development Authority, Singapore Institute of Management, Media Development Authority, Media Literacy Council, National Arts Council, Next Capital Singapore, Philips Singapore, Singapore Joint Polytechnics, Urban Redevelopment Authority, Yamaha Singapore

Account Executive (Intern)

Saatchi Lab
05.2010
  • Accounts: ITE Singapore, Land Transport Authority

Education

Bachelor of Arts - Liberal Study (concentration in Mass Communications)

Oklahoma City University
09.2011

Skills

  • Customer relationship management

  • Account relationship management

  • Verbal communication

  • Advertising strategies

  • Advertising expertise

  • Campaign management

  • Account management

  • Strategic development

  • Brand-building strategies

  • Teamwork and collaboration

  • Team leadership

  • Marketing

Timeline

Account Director

fst
06.2023 - Current

Account Director

ADNA Global
11.2022 - 05.2023

Senior Associate - Regional Projects, People Engagement and Services

Shopee Singapore
05.2021 - 09.2022

Senior Account Manager, Account Manager

Tag Worldwide
05.2015 - 05.2021

Senior Account Executive, Account Executive

Tag Worldwide
03.2013 - 06.2015

Account Executive

atomz ii
10.2011 - 03.2013

Account Executive (Intern)

Saatchi Lab
05.2010

Bachelor of Arts - Liberal Study (concentration in Mass Communications)

Oklahoma City University

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MARCUS TAY