LYLIS FEBRIYANTHI DAME SIMORANGKIR

Managed to grow and Increased volume performance of Reefer Key Account portfolio,developed and executed business plan to deliver sustainable and profitable growth.

• Successfully develop Fruit Div (bananas and avocados) Performance ex LATAM into Asia reach by +105% in 2023 Vs 2022.
• Accomplished IFF performance ex APAC into Worldwide by +9% in 2023 Vs 2022, with strategic development on pharmaceutical sector, EV lithium-ion, chemical sector, frozen fish etc.
• Negotiated and signed first ever an annual tender with Value added Service Smart Reefer product with 2 Key accounts, from Philippines into Middle East.
• Build client relationships through regular communication, conducted regular account reviews with clients to assess performance, identify areas for improvement, strategize future growth opportunities, effective problem solving, Monitor, and track key accounts performance on regular basis.
• Analyzed market trends, identifying opportunities for expanding product offerings within key accounts including the CLIMACTIVE Control Atmosphere, COLD Treatment guarantee and PHARMA Reefer.
• Worked closely across internal stakeholder, Lead the tender strategy, established SOP with clear measurable success criteria using mechanism and KPI.

Led reefer pricing and reefer volumes development export from South China Region into North Europe, Mediterranean, Africa, Middle East, Latin America, and Trans-Pacific

• Achieved growth volume export ex S.China Region into worldwide by + 13% Vs 2019 and Increased RF export profitability Average contribution in 2020: $811/TEU Vs 2019: $644/TEU > Growth +26%
• Achieved best result of Commodity campaign CIF pomelo export volumes in 2020, with volume growth by 31% Vs 2019, despite global cargo volumes dropped due to Covid, managed to push for significant volumes growth for Pomelo season ex S. China into Black Sea, Canada, Iraq & India sub cont.
• Led CA Lychee season campaign ex S. China into USA with result +40% growth volume in 2021, and launch first ever CT mandarin shipment ex Shenzhen into USA.
• Evaluated, researched, and timely response to pricing, bid, contract and rate inquiries, Monitor and track country's loading performance on regular basis.
• Collect market information and set pricing strategies to optimize weekly loading and maximize profitability.
• Created and conducted market studies to help identify the business potential and to challenges the agency / sales team to convert the data into real business opportunity.

As a vocal point to sell and develop Export volume ex Indonesia into North Europe and Mediterranean.

• Execute the given trade revenue, budget, volume target in line with the agency/ARO/HO business plan.
• Develop and enhance business portfolio towards new and existing customer ie BCO, IFF, Local freight forwarders and establish mutual relationship
• Coordinate with appointed sales and inside sales on pricing/free time/make sure system updated on timely manner.
• Monitor volume performance and take aggressive action where as necessary.
• Manage and compile all sales activities/lead /visit etc and reporting market updates to Regional Office.

participating in internal Talent Management - Junior Upwards Mobility Program :

• Responsible to optimize and daily control of ship filling factor and utilization on Med Lines services for import Ex Far East into France.
• Pricing strategy management, routing proposal, space and allocation management.
• Monitor weekly performance, forecast analysis, and market research
• Except for Dry cargoes , also in charged for pricing of OOG & SOC from Far East into France , Italy and Spain.

Together with Sales manager , responsible as a vocal point for the outbound export volume from Indonesia into West, East, South Africa and Indian Ocean:

• Fulfill the budget and achieved sales goals as per service volume targets.
• Developed strong relationships with key clients through regular communication and personalized attention to their needs.
• Collaborated closely with internal stakeholder to ensure timely delivery of high-quality services meeting client specifications.
• Provide report and comprehensive analysis of market trends, pricing structures, and competitor activities.
• Convert the data/leads into opportunity and expanded market presence by identifying new business opportunities and establishing strategic partnerships with new and existing customer.

Responsible as in-house sales and providing full support to Sales Manager and Outside sales executive to collaboratively reach the targets.

• Nurtured long-term customer relationships through regular check-ins, keeping them informed of any relevant updates and day to day inquiries and follow up.
• Quoted prices, tender bid and negotiations.

as a Customer service representative, in charged in delivering prompt and best service delivery to prioritize customer needs.

• In timely Booking confirmation and Delivery Order (DO) release and Documentation (BL) as per KPI
• Enhanced customer experience and satisfaction by promptly addressing concerns, providing accurate information, and timely update to the customer if any services changes or disruptions as well as providing the best feasible solution.
• Assisted customers in navigating company website and placing online orders, improving overall user experience and educated customers about billing, payment processing and support policies and procedures.

Assisted sales team in preparing quotes to customers, providing guidance on shipping costs, Delivery Order, Booking Confirmation, Bill of Lading , COO and and other related export document.