Summary
Overview
Work History
Education
Skills
CERTIFICATIONS
AWARDS
Timeline
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Liwei Chen

Singapore

Summary

Dedicated and detail-oriented IT professional with a strong passion for AI-driven solutions, digital marketing, and automation. Experienced in web development using WordPress, Bootstrap, HTML/CSS, and JavaScript, with a solid track record of enhancing websites through SEO, performance optimization, and smart plugin integration (e.g., WooCommerce, ACF, LiveChat). Proficient in Google Ads, Google Analytics, and Automation Anywhere for marketing automation and analytics. Skilled in Python, SQL, and machine learning, with hands-on experience improving user experience and streamlining business operations. Adept at problem-solving, project execution, and delivering innovative, results-driven solutions.

Overview

4
4
years of professional experience

Work History

Web & Digital Marketing Freelancer

YWY TECHNOLOGIES
08.2024 - Current
  • Developed professional WordPress websites with enhanced user experience and functionality.
  • Integrated LiveChat for customer support, WooCommerce for e-commerce, and ACF for flexible content management
  • Used Elementor to design custom layouts and built interactive forms to capture leads
  • Implemented SEO strategies to improve organic search rankings.
  • Managed Google Ads campaigns to optimize ad spend and targeting.
  • Implemented Google Analytics event tracking to capture and analyze lead form submissions
  • Executed social media marketing to enhance engagement and brand awareness.

Quality Assurance Intern

Slamtec
03.2024 - 07.2024
  • Developed a PHP-based application platform for the company to test and monitor API success and failure rates.
  • Conduct functional and performance tests per test specifications.
  • Independently set up test stations and environments.
  • Record test data accurately and document results objectively.
  • Report issues, log defects, and facilitate resolution tracking.
  • Support overseas customer for bug and issue

Software developer Internship

Octopus8
09.2021 - 01.2022
  • Developed automation business web pages using Civicrm, Wordpress and HTML
  • Perform web application testing
  • Import data into web pages
  • Data sorting using excel
  • Support projects requirement gathering from client

Education

Diploma - Information Technology

Ngee Ann Polytechnic
04.2025

Skills

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD
  • ASPNet
  • Bootstrap
  • C#
  • Data Analysis
  • Data Cleaning
  • Data Processing
  • Data Visualization
  • Digital Marketing
  • Machine Learning
  • Microsoft Excel
  • Microsoft PowerPoint
  • Python
  • PHP
  • RPA
  • SQL
  • Swift
  • Task Automation
  • UI/UX
  • Web Development
  • WordPress

CERTIFICATIONS

  • Enterprise Design Thinking Practitioner, 10/01/23
  • Workato Automation Pro I, 06/01/23, 06/30/25

AWARDS

  • Ngee Ann Polytechnic, Award prize for best performance in module Design Principles, 2022
  • Institute of Technical Education, Edusave skills award 2022, Edusave merit bursary 2021, 2022, Edusave certificate of academic achievement 2021, 2022, Edusave character award 2021

Timeline

Web & Digital Marketing Freelancer

YWY TECHNOLOGIES
08.2024 - Current

Quality Assurance Intern

Slamtec
03.2024 - 07.2024

Software developer Internship

Octopus8
09.2021 - 01.2022

Diploma - Information Technology

Ngee Ann Polytechnic

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