Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Lee Ying Ying Jocelyn

Singapore

Summary

Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.

Overview

12
12
years of professional experience

Work History

Business Development Manager (Enterprise and SME Clients)

NTUC LearningHub - Digital Business
02.2023 - Current
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Generated new business with marketing initiatives and strategic plans.
  • Manage a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Negotiated deals and contracts with clients and developed long term relationships that results in growth.
  • Manage sales process for the digital product from lead generation to sales closure.
  • Provides regular reporting on key metrics such as number of new subscribers, activation rate, engagement rate and sales.
  • Work closely with marketing team and product team to launch effective marketing campaigns to increase clients' engagement rate.
  • Established relationships with key decision-makers within clients' organization to promote growth and retention.

Business Development and Key Account Manager (Enterprise Merchants)

ShopeePay / SeaMoney
01.2021 - 11.2022

Relationship Management

  • Understanding of whole payment system
  • Acquire and grow ShopeePay’s offline Enterprise merchant network
  • Managing >60 Enterprise Merchants’ ShopeePay account with steady growth.
  • Cover end to end Merchant Acquisition Cycle - Lead Generation to outreach, Pitch and Negotiate promotions/MDR/Fees.
  • Manage each account relationship by setting targets via joint-business planning
  • Execute sales and marketing strategies to drive transaction numbers and revenue
  • Work closely with 3rd party partners to ensure all executions are completed successfully.

Partnerships

  • Secure exclusive partnerships for Key Campaigns such as 9.9 and 11.11
  • Work closely with the Marketing Team to execute big campaigns and brand activations
  • Secure new exclusive promotions, sponsorships and exciting mechanics each month for PR pushes.

Reporting

  • Plan B2c landscape for each category by analyzing sales performance
  • Work closely with the respective categories and business intelligence team to achieve overall targets.
  • Work closely with Enterprise merchants to do quarterly Business Reviews

Business Development and Key Account Manager - Travel, Dining and Services

Shopee
09.2018 - 01.2021

Relationship Management

  • Manage each account relationship by setting targets via joint-business planning.
  • Execute sales and marketing strategies to drive transaction numbers and revenue.
  • Work closely with 3rd party partners to ensure all executions are completed successfully.

Partnerships

  • Secure exclusive partnerships for Key Campaigns such as 9.9 and 11.11.
  • Secure new exclusive promotions, sponsorships and exciting mechanics each month for PR pushes.

Reporting

  • Plan B2C landscape for each category by analyzing sales performance.
  • Work closely with the respective categories and business intelligence team to achieve overall targets.

Sales Coordinator

Hotel Indigo & Holiday Inn Express Singapore Katong (IHG Hotel Group)
03.2017 - 03.2018


  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Distribution of sales leads to respective team within a timeframe.
  • Responsible for preparing sales related documents throughout sales process.
  • Acts on guests’ request, provides initial suggestions on sales enquiries.
  • Proficient in the application of all sales tools and systems, maintenance and management of database, support with departmental reports.
  • Management of office supplies and administering of expenses claims for staffs.


Senior Patient Service Associate

Tan Tock Seng Hospital
04.2014 - 10.2015
  • Responsible for all patient’s related duties such as appointment scheduling, collection of payments and financial counseling.
  • Handling of patients’ records and assisting doctors with patient’s medical reviews.

Customer Service and Operations

Sistic
12.2011 - 06.2013
  • Answering of multiple hotlines (including ticketing, helpdesk, corporate booking) and outbound calls for canceled/ postponed events).
  • Ensure Call Centre Service Levels are achieved.
  • Handle and follow up on open and escalated cases in a timely manner.
  • Conduct website testing for events starting sales.

Education

Bachelor in Marketing -

Global SIM (RMIT)
01.2017

Diploma in Health Management & Promotion -

Republic Polytechnic
01.2014

GCE O’Levels -

Bedok South Secondary School
01.2010

Skills

  • Fluent in spoken & written Mandarin and English
  • Proficient in Microsoft PowerPoint, Word, Excel, Ulead Photoimpact & Adobe Photoshop
  • Business development and planning
  • Relationship building and management
  • Sales and Marketing
  • Account Management

Personal Information

Date of Birth: 06/22/93

Timeline

Business Development Manager (Enterprise and SME Clients)

NTUC LearningHub - Digital Business
02.2023 - Current

Business Development and Key Account Manager (Enterprise Merchants)

ShopeePay / SeaMoney
01.2021 - 11.2022

Business Development and Key Account Manager - Travel, Dining and Services

Shopee
09.2018 - 01.2021

Sales Coordinator

Hotel Indigo & Holiday Inn Express Singapore Katong (IHG Hotel Group)
03.2017 - 03.2018

Senior Patient Service Associate

Tan Tock Seng Hospital
04.2014 - 10.2015

Customer Service and Operations

Sistic
12.2011 - 06.2013

Bachelor in Marketing -

Global SIM (RMIT)

Diploma in Health Management & Promotion -

Republic Polytechnic

GCE O’Levels -

Bedok South Secondary School
Lee Ying Ying Jocelyn