Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
12
12
years of professional experience
Work History
Business Development Manager (Enterprise and SME Clients)
NTUC LearningHub - Digital Business
02.2023 - Current
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Generated new business with marketing initiatives and strategic plans.
Manage a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
Negotiated deals and contracts with clients and developed long term relationships that results in growth.
Manage sales process for the digital product from lead generation to sales closure.
Provides regular reporting on key metrics such as number of new subscribers, activation rate, engagement rate and sales.
Work closely with marketing team and product team to launch effective marketing campaigns to increase clients' engagement rate.
Established relationships with key decision-makers within clients' organization to promote growth and retention.
Business Development and Key Account Manager (Enterprise Merchants)
ShopeePay / SeaMoney
01.2021 - 11.2022
Relationship Management
Understanding of whole payment system
Acquire and grow ShopeePay’s offline Enterprise merchant network
Managing >60 Enterprise Merchants’ ShopeePay account with steady growth.
Cover end to end Merchant Acquisition Cycle - Lead Generation to outreach, Pitch and Negotiate promotions/MDR/Fees.
Manage each account relationship by setting targets via joint-business planning
Execute sales and marketing strategies to drive transaction numbers and revenue
Work closely with 3rd party partners to ensure all executions are completed successfully.
Partnerships
Secure exclusive partnerships for Key Campaigns such as 9.9 and 11.11
Work closely with the Marketing Team to execute big campaigns and brand activations
Secure new exclusive promotions, sponsorships and exciting mechanics each month for PR pushes.
Reporting
Plan B2c landscape for each category by analyzing sales performance
Work closely with the respective categories and business intelligence team to achieve overall targets.
Work closely with Enterprise merchants to do quarterly Business Reviews
Business Development and Key Account Manager - Travel, Dining and Services
Shopee
09.2018 - 01.2021
Relationship Management
Manage each account relationship by setting targets via joint-business planning.
Execute sales and marketing strategies to drive transaction numbers and revenue.
Work closely with 3rd party partners to ensure all executions are completed successfully.
Partnerships
Secure exclusive partnerships for Key Campaigns such as 9.9 and 11.11.
Secure new exclusive promotions, sponsorships and exciting mechanics each month for PR pushes.
Reporting
Plan B2C landscape for each category by analyzing sales performance.
Work closely with the respective categories and business intelligence team to achieve overall targets.
Sales Coordinator
Hotel Indigo & Holiday Inn Express Singapore Katong (IHG Hotel Group)
03.2017 - 03.2018
Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Distribution of sales leads to respective team within a timeframe.
Responsible for preparing sales related documents throughout sales process.
Acts on guests’ request, provides initial suggestions on sales enquiries.
Proficient in the application of all sales tools and systems, maintenance and management of database, support with departmental reports.
Management of office supplies and administering of expenses claims for staffs.
Senior Patient Service Associate
Tan Tock Seng Hospital
04.2014 - 10.2015
Responsible for all patient’s related duties such as appointment scheduling, collection of payments and financial counseling.
Handling of patients’ records and assisting doctors with patient’s medical reviews.
Customer Service and Operations
Sistic
12.2011 - 06.2013
Answering of multiple hotlines (including ticketing, helpdesk, corporate booking) and outbound calls for canceled/ postponed events).
Ensure Call Centre Service Levels are achieved.
Handle and follow up on open and escalated cases in a timely manner.
Conduct website testing for events starting sales.
Education
Bachelor in Marketing -
Global SIM (RMIT)
01.2017
Diploma in Health Management & Promotion -
Republic Polytechnic
01.2014
GCE O’Levels -
Bedok South Secondary School
01.2010
Skills
Fluent in spoken & written Mandarin and English
Proficient in Microsoft PowerPoint, Word, Excel, Ulead Photoimpact & Adobe Photoshop
Business development and planning
Relationship building and management
Sales and Marketing
Account Management
Personal Information
Date of Birth: 06/22/93
Timeline
Business Development Manager (Enterprise and SME Clients)
NTUC LearningHub - Digital Business
02.2023 - Current
Business Development and Key Account Manager (Enterprise Merchants)
ShopeePay / SeaMoney
01.2021 - 11.2022
Business Development and Key Account Manager - Travel, Dining and Services
Shopee
09.2018 - 01.2021
Sales Coordinator
Hotel Indigo & Holiday Inn Express Singapore Katong (IHG Hotel Group)
03.2017 - 03.2018
Senior Patient Service Associate
Tan Tock Seng Hospital
04.2014 - 10.2015
Customer Service and Operations
Sistic
12.2011 - 06.2013
Bachelor in Marketing -
Global SIM (RMIT)
Diploma in Health Management & Promotion -
Republic Polytechnic
GCE O’Levels -
Bedok South Secondary School
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