Lee Cai Shi Sharon
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
20
20
years of professional experience
Work History
Head of Sales & Marketing SEAP+KR
Heubach Colorants Singapore Pte Ltd
10.2022 - Current
- Led a high-performing sales team with 8 direct reports and 16 indirect reports to consistently exceed sales budget and achieved 60mEUR sales revenue in 2023.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Developed strong client relationships for improved customer satisfaction and repeat business.
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Identify right strategic partners and expanded market share with targeted sales initiatives across all market segments.
Regional Distributor Manager
Heubach Colorants Singapore (Clariant Singapore)
01.2019 - 09.2022
- Managing South East Asia Pacific and Korea distributors across all market segments.
- Established performance metrics for evaluating distributor success regularly adjusting expectations based on market conditions.
- Expanded market reach for products with targeted marketing campaigns and distributor engagement.
- Provided exceptional customer service to both internal teams and external partners by addressing inquiries promptly, professionally, serving as a knowledgeable resource on company offerings.
- Implemented innovative training programs to enhance distributor knowledge, skills, and effectiveness.
- Streamlined distribution processes through the implementation of efficient systems and tools, reducing errors and saving time.
Business Development Manager
Evonik SEA Pte Ltd
04.2014 - 12.2018
- Assign to develop new accounts, build and maintain close relationships with MNC and direct customers in Singapore, Malaysia and Philippines
- Responsible to grow existing sales and develop new accounts administratively for Bangladesh, Pakistan and Sri Lanka
- Develop, establish and maintain close relationship with multi-levels of different functions within the customers’ organization
- Managing the distribution channels to maximize sales footprint within the countries
- Increase sales growth in market segments of coating (marine and protective coating), civil engineering, adhesives and composites
- Selling based on Product Leadership business model and position in the market with aggressive promotion of moderate differentiated and differentiated products.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Managerial, Regional Technical Sales Manager
WACKER CHEMICALS SOUTH ASIA PTE LTD
04.2011 - 05.2014
- Engaging in the daily sales activities for South East Asia, specifically the six countries Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines
- Covers market segments for adhesives, coatings construction, carpets and printing inks
- Developing new sales account and promote new product technology for the construction and coating market
- Set up, maintain coating application laboratory to assist formulators in formulating across South East Asia Region
- Working in the laboratory to provide application development, technical service and facilitate with customers on technical projects
- Involve actively in planning, organizing and execution of coating seminars, tradeshows and promotional activities
- Manage, supervise, and develop current sales network of distributors and agents in South East Asia region.
Junior Managerial, Assistant Manager (QC & Purchasing)
BERGER PAINTS SINGAPORE PTE LTD
08.2005 - 03.2011
- Ensure quality of all products
- Supervise laboratory technicians
- Maintaining the QC / QA laboratory
- Handling customer complaints
- Provide on site technical support
- Work in product development
- Fire Safety Committee Chairman
- Involved in ISO Committee Team Sourcing of new raw materials for new Product Development and cost reduction for existing Products
- Source, analyse and identify the most suitable suppliers and negotiation for best value
- Ensure an uninterrupted supply of materials to production and meeting internal & external customers’ deadline.
Junior Executive, Chemist
DEGUSSA CONSTRUCTION CHEMICALS S’PORE PTE LTD
06.2004 - 07.2005
- QC testing on raw materials, production line Writing test reports & Product Development
Education
Bachelor in Business Administration - Business Administration And Management
UniSIM University of Singapore
01.2016
Advanced Diploma in Polymer Technology -
Singapore Polytechnic
03.2007
Advanced Diploma in Polymer Technology -
Singapore Polytechnic
03.2007
Diploma in Chemical Process Technology (Industrial Chemistry) -
Singapore Polytechnic
07.2004
Diploma in Chemical Process Technology (Industrial Chemistry) -
Singapore Polytechnic
07.2004
GCE 'O' Level Certificate -
Boon Lay Secondary School
03.2000
GCE 'O' Level Certificate -
Boon Lay Secondary School
03.2000
Skills
- Key account growth
- Solution selling
- Strategic Planning
- Sales operations
- Negotiation expertise
- Sales Presentations
- Relationship Building
- Staff Management
- New Business Development
- Key Account Management
- Lead Generation
- Business development and planning
Accomplishments
- Best Employee of the Year 2006 and 2007 in Berger Paints Singapore
- Most outstanding staff of the Year 2006 in Berger Paints Singapore
Sex
Female
Age
41
Marital Status
Married
Capabilities
Understanding analysis equipments such as AAS, GC-MS, UV Spectrometer, Ion Chromatography, FTIR, Work on equipments such as QUV, salt spray, pendulum hardness, Taber abrasion and Oven tracker, Troubleshoot Ion Chromatography, Troubleshoot paint / coating defects, Fluent in English and Mandarin (Spoken and Written)
Availability
Immediately after notice period of one (1) month
Personal Information
Nationality: Singaporean
References
- Mr Michael Ng, Primary Boss, Business Manager, Evonik SEA Singapore, +65 9766 6662, michael.ng@evonik.com
- Mr Mark Seow, Direct Superior, Business Unit Head, Heubach Colorants (Singapore) P L, +65 9742 4447, mkseow@hotmail.com
Timeline
Head of Sales & Marketing SEAP+KR
Heubach Colorants Singapore Pte Ltd
10.2022 - Current
Regional Distributor Manager
Heubach Colorants Singapore (Clariant Singapore)
01.2019 - 09.2022
Business Development Manager
Evonik SEA Pte Ltd
04.2014 - 12.2018
Managerial, Regional Technical Sales Manager
WACKER CHEMICALS SOUTH ASIA PTE LTD
04.2011 - 05.2014
Junior Managerial, Assistant Manager (QC & Purchasing)
BERGER PAINTS SINGAPORE PTE LTD
08.2005 - 03.2011
Junior Executive, Chemist
DEGUSSA CONSTRUCTION CHEMICALS S’PORE PTE LTD
06.2004 - 07.2005
Bachelor in Business Administration - Business Administration And Management
UniSIM University of Singapore
Advanced Diploma in Polymer Technology -
Singapore Polytechnic
Advanced Diploma in Polymer Technology -
Singapore Polytechnic
Diploma in Chemical Process Technology (Industrial Chemistry) -
Singapore Polytechnic
Diploma in Chemical Process Technology (Industrial Chemistry) -
Singapore Polytechnic
GCE 'O' Level Certificate -
Boon Lay Secondary School
GCE 'O' Level Certificate -
Boon Lay Secondary School
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