Benjamin Lin Hongli
Summary
With over 17 years of experience in building lasting business relationships across S.E.A regions in various market segments such as transportation, rail, marine, and general industry, I have developed a strong foundation in key account/distribution channel management and people management. Throughout my career, I have consistently driven revenue growth and provided visionary sales leadership in highly competitive markets. My track record includes securing key clients and increasing product distribution into various territories to grow market share. Tenacious in building new business and securing customer loyalty, I establish and maintain strong relationships with external business partners. I believe in grooming, coaching, and retaining top-performing sales teams. As a passionate learner, I constantly seek to expand my product knowledge and sales expertise to spur further growth both individually and as a team player within the company. As a sales leader with a proven track record in driving revenue growth and fostering team collaboration, I excel in strategic planning, client relationship management, and market analysis. Known for flexibility in adapting to changing business needs, I consistently deliver results. With strong communication skills, I inspire team performance and align sales strategies with organizational goals.
Overview
18
18
years of professional experience
Work History
Head of Sales, ASEAN (Potting adhesives)
WEVO Chemical (Asia Pacific) Pte Ltd
01.2024 - Current
- Key Account Management
- New Business Development
- Network & Relationship Building
- Technical support and training
- Project management
- Cross function management
- Taking care of technical and commercial topics at the customer, positioning of the whole products and solution portfolio at key customers/Key Accounts
- Enlarge the network and implement ties at the Key customers
- Consulting customer and creating individual solutions/projects for key customer and Key Accounts
- Realization of customer specific solution, interface between customers and internal departments
- Acknowledge, initiate, and execute successfully projects at Key Accounts to growth sustainable incl
- New applications, projects, devices, processes, etc
- Create offers and align prices globally
- Support and drive the yearly budget planning for direct reports and align with Global Head of Sales & local Managing Director
- Analysis of target market segments and competitor analysis and developing strategic recommendations for the related markets
- Research and analyse potential for applications or segments in the field of responsibility in cooperation with marketing and Business Development
- Support of marketing to set-up, to execute and to review periodically the market and application strategies within the scope of responsibility
- Be responsible of customer contracts in close cooperation with Head of Global Sales, Managing Director and HSEQ
- Lead, guide and develop direct reports, execute employee feedback, and set targets
- Support direct reports in customer projects
- Guide direct reports to establish networks within the industry and at customer
Regional Technical Sales (Transportation / Electronics / Heavy Industrial / Maintenance & Repair)
ITW PP&F Far East - ROA
12.2016 - 12.2023
- Key Account Management
- New Business Development
- Direct Sales & Reseller Partnerships
- Network & Relationship Building
- Technical support and training
- Project management
- Cross function management
- Sales, Marketing and Technical for 2nd generation industrial adhesive
- Manage current business partners as well as development of new partners
- Develop new markets across Southeast Asia countries except Japan and Korea
- Arrange and conduct technical seminars, technical demonstrations and process troubleshooting
- Suggest and advice in modifying and enhancing customers’ application processes to increase production output
- Developed new business partner in Vietnam for new market penetration within 3 months, PO received valued USD15,000 for 1st purchase order
- Accomplished new order worth USD100K within the next 6 months for whole of Vietnam region with various channel distributors
- Penetrated the largest automotive maker in Vietnam for marketing and business development
- Developed new customer demand with Thailand distributor for new automotive project
- Established new distributors in Philippine and Thailand in 2019, Malaysia and Vietnam in 2020 for Automotive and Electronics market segment
- Expansion into Electronics segment from 2020
- Clinched USD200,000 each for year from 2021 to 2022
- Working with various distributors in Thailand and Vietnam for penetration into EV market
Sales Manager, General Adhesive
Henkel Singapore Pte Ltd
01.2015 - 12.2016
- Key Account Management
- New Business Development
- Direct Sales & Reseller Partnerships
- Network & Relationship Building
- Team management
- Project management
- Cross function management
- Supervised and mentoring 2 Sales Executives
- Developed and executed key strategies with authorized distributors to focus on client requirements to maximize revenue growth
- Key account management from operations to stakeholders
- Territories covered locally, Batam and Malaysia
- Manage P & L and budget responsibilities
- Secured 25% growth in sales volume for key account
- Executed key strategies with partners and alliance in view of regional’s direction and goals
- Expanded key distributor by 50% in sales NES within one year
- Managed a team of 2 in Singapore, grew Equipment sales by SGD200K in 2015
- Venture and manage key distributors around the three territories to create and capture new sales and projects
- Total sales for 2015 captured at SGD4.1M compared to SGD3.5M in 2014
- Conduct demo and product testing for direct end user
- Conducts training for key partners and sales team for expansion
- Problem solving on product application process
Regional Sales Manager
Veyance Technologies Singapore Pte Ltd
07.2013 - 01.2015
- Key Account Management
- New Business Development
- Partner and Alliance management
- Network & Relationship Building
- Sales Support to ASEAN region
- Sales, Marketing and Technical support for Engineered Rubber products
- B2B selling to authorized distributors from Singapore, Malaysia, Taiwan and Philippine in goal driven sales
- Strong partnership building skills with proven abilities to close sales with mid-managers, senior professionals and business owners
- Provided mentoring and guidance to two new country managers in Indonesia and Thailand
- Coordinating with cross functions in USA and India for urgent, ad-hoc and regular shipments to ensure no downtime for partners and end users
- Clinched new order from new customer amounting to USD 52,000 within 3 months on job
- Contributed 80% of the total regional sales NES, amounting to averagely USD 800,000 per month
- Also secured USD 1.3M orders from customer in upcoming first half of 2014
- Venture within 3 territories to create and capture new sales
- Captured one new distributor in Malaysia within 6 months with order of USD 40,000
- Supervised two country managers, Indonesia and Thailand for guidance and consultation
- Product rectification / product salvation for products valued at USD110,000
Sales Executive
ThreeBond Singapore Pte Ltd
04.2009 - 06.2013
- Key Account Management
- New Business Development
- Direct Sales & Reseller Partnerships
- Network & Relationship Building
- Sales Training and Support
- New Product Launch
- Product testing and training
- Pricing and cost management
- Dynamic 7-year experience in B2B selling to authorized vehicle agents, transportation providers and private segments in goal-driven sales
- Strong partnership building skills with proven abilities to close sales with mid-managers and senior professionals
- Winner of sales linked awards within 2 years of employment
- Strategized for new campaigns and promotions to increase sales revenues
- Spearheading new product launching at S.E.A region level
- Major customers – Public sectors – SMRT (Grew 40% in revenue), SBS and LTA
- Major customers – Private sectors – TMAP (Toyota Motors Asia Pacific), Borneo Motors, Cycle & Carriage, Kah Motors, Motor Image and distributors
- First in company to successfully publish products in one of the most well-read automobile magazines (WHEELS) within 3 months of employment
- Participated in major automotive exhibitions with business partners in both Suntec city and Singapore Expo
- Spearheaded new product launching for 3 products in year 2009, 2010 and 2012
- Gained 5% market share for each new product – Alkaline cleaner, Peel-able masking and automotive battery
- Successfully penetrated Heavy Machinery sector with customers such as GoldBell and Jungheinrich
- Well-versed in managing with both local and overseas authorized distributors for company’s product for 6 years
- Plan and execute product training seminars in both locally and overseas such as Batam, Malaysia, Philippines, Thailand and Australia to both internal and direct customers
- Help gain extra of an average $150,000 per annum in sales for solely automotive industry since employment from the second year of employment
- Initial, Plan, Execute and Review promotions for market share (increased from 10% to 35%) capturing held in year 2009 and 2011
- Profit exceeded at 200% and 250% respectively within one (01) month
- Selected to participate in specialize product training in both Japan and China in year 2010 and 2011
- Product modification and conduct testing on existing products according to customer’s requirements to create new sales and propose to potential customers
- In-charge of market pricing for new product launching and achieved 50% of planned sales target within 6 months of new launch
- Major customer: SMRT, SBS, LTA, TMAP (Toyota Motors Asia Pacific), Borneo Motors, Kah Motors, Cycle & Carriage (Mercedes Benz, Mitsubishi, Citroen) etc
- Received “Best Activities Award” within 2 years in-charge of automotive field in recognition from Japan Headquarters
- Received “Best Staff Award” during period of employment
Sales Engineer
Threebond Singapore Pte Ltd
06.2006 - 03.2009
- Key Account Management
- New Business Development
- Direct Sales & Reseller Partnerships
- Network & Relationship Building
- Sales Training and Support
- New Product Launch
- Product testing and training
- Pricing and cost management
- Dynamic 7-year experience in B2B selling to authorized vehicle agents, transportation providers and private segments in goal-driven sales
- Strong partnership building skills with proven abilities to close sales with mid-managers and senior professionals
- Winner of sales linked awards within 2 years of employment
- Strategized for new campaigns and promotions to increase sales revenues
- Spearheading new product launching at S.E.A region level
- Major customers – Public sectors – SMRT (Grew 40% in revenue), SBS and LTA
- Major customers – Private sectors – TMAP (Toyota Motors Asia Pacific), Borneo Motors, Cycle & Carriage, Kah Motors, Motor Image and distributors
- First in company to successfully publish products in one of the most well-read automobile magazines (WHEELS) within 3 months of employment
- Participated in major automotive exhibitions with business partners in both Suntec city and Singapore Expo
- Spearheaded new product launching for 3 products in year 2009, 2010 and 2012
- Gained 5% market share for each new product – Alkaline cleaner, Peel-able masking and automotive battery
- Successfully penetrated Heavy Machinery sector with customers such as GoldBell and Jungheinrich
- Well-versed in managing with both local and overseas authorized distributors for company’s product for 6 years
- Plan and execute product training seminars in both locally and overseas such as Batam, Malaysia, Philippines, Thailand and Australia to both internal and direct customers
- Help gain extra of an average $150,000 per annum in sales for solely automotive industry since employment from the second year of employment
- Initial, Plan, Execute and Review promotions for market share (increased from 10% to 35%) capturing held in year 2009 and 2011
- Profit exceeded at 200% and 250% respectively within one (01) month
- Selected to participate in specialize product training in both Japan and China in year 2010 and 2011
- Product modification and conduct testing on existing products according to customer’s requirements to create new sales and propose to potential customers
- In-charge of market pricing for new product launching and achieved 50% of planned sales target within 6 months of new launch
- Major customer: SMRT, SBS, LTA, TMAP (Toyota Motors Asia Pacific), Borneo Motors, Kah Motors, Cycle & Carriage (Mercedes Benz, Mitsubishi, Citroen) etc
- Received “Best Activities Award” within 2 years in-charge of automotive field in recognition from Japan Headquarters
- Received “Best Staff Award” during period of employment
Education
Mechanical Engineering Diploma -
Ngee Ann Polytechnic
01.2001
Skills
- New Business Development
- Client Relationship Development
- Needs Assessment
- Product Education
- New Product Launch
- Process Improvement
- Team Leadership
- Mentoring
- Territory Growth Management
- Training
- Sales Campaigns
- Distribution Channel Management
- Sales operations
- Key account growth
- Negotiation expertise
- Solution selling
- Sales process
- Verbal and written communication
- Business development and planning
- Sales strategy development
- B to B sales
- Prospecting skills
- Territory sales management
- Rapport and relationship building
- Sales expertise
- Goals and performance
- Decisive
- Sales presentation
- Service-driven sales
- Product and service management
- Sales and market development
- Territory and account management
- Price quote preparation
- Key account development
- Negotiation
- Sales Reporting
- Market Research
- Product Knowledge
- Sales Presentations
- Complaint resolution
- Territory Management
- Multitasking
- Team Management
- Employee Motivation
- Customer Relationship Management
- Conflict Resolution
- Sales process management
- Sales Leadership
Currentremuneration
SGD10,500, SGD0, SGD0, 20% of Annual remuneration
Hobbies and Interests
- Tennis
- Movies
- Model-making
Personal Information
- Notice Period: One (3) month
- Date of Birth: 08/08/80
Timeline
Head of Sales, ASEAN (Potting adhesives)
WEVO Chemical (Asia Pacific) Pte Ltd
01.2024 - Current
Regional Technical Sales (Transportation / Electronics / Heavy Industrial / Maintenance & Repair)
ITW PP&F Far East - ROA
12.2016 - 12.2023
Sales Manager, General Adhesive
Henkel Singapore Pte Ltd
01.2015 - 12.2016
Regional Sales Manager
Veyance Technologies Singapore Pte Ltd
07.2013 - 01.2015
Sales Executive
ThreeBond Singapore Pte Ltd
04.2009 - 06.2013
Sales Engineer
Threebond Singapore Pte Ltd
06.2006 - 03.2009
Mechanical Engineering Diploma -
Ngee Ann Polytechnic
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