Karmen Lee
Summary
A dynamic and results-oriented professional with over 10 years of experience in media sales, business development, strategic planning, marketing, and event management. Proven track record of driving over SGD 1 million in sales revenue for the Asia-Pacific market. Adept at leading cross-functional teams, forging strategic partnerships, and executing innovative marketing initiatives. Skilled in building and nurturing relationships with key decision-makers, delivering measurable business growth, and thriving in fast-paced, multinational environments.
Overview
16
16
years of professional experience
Work History
Account Brand Director
Indesign Media Asia Pacific
01.2019 - Current
- Spearhead the development and execution of a comprehensive commercial strategy, resulting in consistent revenue growth
- Identify and cultivate new business opportunities across print, digital, and event platforms in the Asia-Pacific region
- Achieved over SGD 5 million in media and events sales through strategic client acquisition and retention initiatives
- Lead and mentor a high-performing sales team of four, enhancing productivity and aligning team goals with organizational objectives
- Forge strategic alliances with industry leaders such as Singapore Design Week and Property Guru to strengthen brand presence and market share
- Collaborate closely with the CEO to drive regional business growth and oversee operational excellence
- Successfully launched and promoted several flagship products and events, including Lookbox Living Print and the INDE Awards
- Delivered quarterly and monthly performance reviews to ensure alignment with long-term revenue objectives
- Pioneered marketing strategies for new product launches, securing a significant increase in client engagement
Sales & Marketing Executive
Concepts Asia Publishing
03.2011 - 12.2018
- Managed end-to-end sales processes, generating tailored proposals and client presentations
- Maintained robust relationships with existing accounts while identifying opportunities for new business development
- Conducted competitor analysis and market research to refine sales strategies and enhance product positioning
- Played a pivotal role in the seamless integration of the company’s operations post-acquisition by Indesign Media
- Drove marketing campaigns and event logistics, ensuring alignment with brand objectives
Marketing Executive
Goodrich Global Pte Ltd
09.2008 - 02.2011
- Coordinated regional marketing communications across 18 offices, ensuring consistent branding and messaging
- Assisted in budget planning and ROI analysis for senior management presentations
- Oversaw media planning, public relations coordination, and website content management
- Facilitated co-branding opportunities with retail giants such as Robinsons and Tangs, enhancing market penetration
- Successfully organized workshops and VIP delegation visits, strengthening industry relationships
Education
Bachelor of Arts - Business Management
Northumbria University
Diploma - Marketing
Nanyang Polytechnic
GCE O-Level - undefined
East Spring Secondary School
Skills
Customer insight
CRM management
Social media strategy
Creative direction
Timeline
Account Brand Director
Indesign Media Asia Pacific
01.2019 - Current
Sales & Marketing Executive
Concepts Asia Publishing
03.2011 - 12.2018
Marketing Executive
Goodrich Global Pte Ltd
09.2008 - 02.2011
Bachelor of Arts - Business Management
Northumbria University
Diploma - Marketing
Nanyang Polytechnic
GCE O-Level - undefined
East Spring Secondary School
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