Karmen Lee
Account Brand Director
Summary
A dynamic and results-oriented professional with over 10 years of experience in media sales, business development, strategic planning, marketing, and event management. Proven track record of driving over SGD 1 million in sales revenue for the Asia-Pacific market. Adept at leading cross-functional teams, forging strategic partnerships, and executing innovative marketing initiatives. Skilled in building and nurturing relationships with key decision-makers, delivering measurable business growth, and thriving in fast-paced, multinational environments.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Account Brand Director
Indesign Media Asia Pacific
01.2019 - Current
- Spearhead the development and execution of a comprehensive commercial strategy, resulting in consistent revenue growth
- Identify and cultivate new business opportunities across print, digital, and event platforms in the Asia-Pacific region
- Achieved over SGD 5 million in media and events sales through strategic client acquisition and retention initiatives
- Lead and mentor a high-performing sales team of four, enhancing productivity and aligning team goals with organizational objectives
- Forge strategic alliances with industry leaders such as Singapore Design Week and Property Guru to strengthen brand presence and market share
- Collaborate closely with the CEO to drive regional business growth and oversee operational excellence
- Successfully launched and promoted several flagship products and events, including Lookbox Living Print and the INDE Awards
- Delivered quarterly and monthly performance reviews to ensure alignment with long-term revenue objectives
- Pioneered marketing strategies for new product launches, securing a significant increase in client engagement
Sales & Marketing Executive
Concepts Asia Publishing
03.2011 - 12.2018
- Managed end-to-end sales processes, generating tailored proposals and client presentations
- Maintained robust relationships with existing accounts while identifying opportunities for new business development
- Conducted competitor analysis and market research to refine sales strategies and enhance product positioning
- Played a pivotal role in the seamless integration of the company’s operations post-acquisition by Indesign Media
- Drove marketing campaigns and event logistics, ensuring alignment with brand objectives
Marketing Executive
Goodrich Global Pte Ltd
09.2008 - 02.2011
- Coordinated regional marketing communications across 18 offices, ensuring consistent branding and messaging
- Assisted in budget planning and ROI analysis for senior management presentations
- Oversaw media planning, public relations coordination, and website content management
- Facilitated co-branding opportunities with retail giants such as Robinsons and Tangs, enhancing market penetration
- Successfully organized workshops and VIP delegation visits, strengthening industry relationships
Education
Bachelor of Arts - Business Management
Northumbria University
01.2008 - 01.2010
Diploma - Marketing
Nanyang Polytechnic
01.2005 - 01.2007
GCE O-Level - undefined
East Spring Secondary School
01.2001 - 01.2004
Skills
Strategic business development
Revenue growth
Branding
Multi-platform marketing
Leadership
Training
Team development
Negotiation skills
Communication skills
Market trend analysis
Competitive benchmarking
Project management
Attention to detail
Time management
Multitasking
Relationship building
CRM tools
Data analytics
Microsoft Office Suite
Media planning
Advertising management
Lead prospecting
Social media campaigns
Timeline
Account Brand Director
Indesign Media Asia Pacific
01.2019 - Current
Sales & Marketing Executive
Concepts Asia Publishing
03.2011 - 12.2018
Marketing Executive
Goodrich Global Pte Ltd
09.2008 - 02.2011
Bachelor of Arts - Business Management
Northumbria University
01.2008 - 01.2010
Diploma - Marketing
Nanyang Polytechnic
01.2005 - 01.2007
GCE O-Level - undefined
East Spring Secondary School
01.2001 - 01.2004
Similar Profiles
Kim HiderKim Hider
Sales Manager at Mesh Direct MediaSales Manager at Mesh Direct Media
Sateshwar TutejaSateshwar Tuteja
Regional Managing Director at Wefreight Asia Pacific, Asia PacificRegional Managing Director at Wefreight Asia Pacific, Asia Pacific
Gopala KrishnanGopala Krishnan
Manager, Corporate Trade Compliance at DHL Asia Pacific Shared Services Sdn BhdManager, Corporate Trade Compliance at DHL Asia Pacific Shared Services Sdn Bhd