June Seah
Singapore
Summary
Experienced with operational management and team leadership. Utilizes strong organizational skills to enhance productivity and customer satisfaction. Skilled in strategic planning, staff development, and operational efficiency. Trusted for reliability and effective problem-solving in dynamic environments.
Overview
29
29
years of professional experience
Work History
Assistant General Manager (Trade – South East Asia & Intra-Asia)
RCL Feeder Pte Ltd
07.1996 - Current
- Responsible for 28 services P&L : SEA (15 services) + IA (13 services)
- Oversees both SOC & COC loading & margin performance on SEA + IA services
- Gather competitors’ activities/market supply vs demand
- Analyse any upcoming events affecting service performance
- Work closely with Regional Operation team + locations to ensure vessel operating costs are kept to its minimum, with service integrity met
- Keep abreast of EQ status at each location for COC profit optimisation
- Keep avoidance costs (such as storage, renomination, shut-out costs) at its minimum
- Provide guidance to team on cargo selection, best cargo and customer mix for both SOC & COC to improve service P&L
- Conduct service studies to uncover any opportunities for new services, revamp existing services
Senior Manager (SOC Sales & Marketing)
RCL Feeder Pte Ltd
11.2022 - 03.2024
- Work with Trade Team, locations to implement marketing strategies for maximum SOC support.
- Analyze competitor's and MLOs’ activities and service pattern changes.
- To have knowledge of the customer/partners business model to identify cooperation opportunities
- To strengthen warm and cordial contacts/relationship with other carriers
- Build close working relationships with customers/carriers/partners at HQ level both in SIN and overseas
- Supervise the team
- SOC expansion / new opportunities
- SOC expansion through having feeder services in new areas out of current feeder coverage
- Set up and monitor location’s expectation
- SOC Tender accounts - To guide Salesperson responsible for the assigned accounts in getting major share for overall Network.
- Market Intelligence/Competitor data - To develop and establish marketing and competitor data that will facilitate company’s decision-making process for overall Network benefit
- Regular liaison with carriers for opportunities (slot sales and swaps)
- To monitor and ensure accuracy/completeness of all billing/settlement with contractual partners.
- Develop a competent team through coaching / training / job rotation / hiring qualified people
Senior Manager (Trade)
RCL Feeder Pte Ltd
07.2017 - 10.2022
- Return on investment (ROI) - Work towards, achieve and surpass the targeted ROI for the services assigned to the respective service owner.
- Marketing mix - Analyze and provide options and solutions on mix upgrades involving commodity, customer type, port-pair mix and working with the delivery team to expand the customer based where required.
- CCA Usage – Comparing the lowest cost for loading on outside feeders for cost-saving initiatives.
- Pricing strategy - Develop a clear pricing strategy based on understanding of the head and back hauls, cargo seasonality in a calendar year and making the necessary pricing adjustments where required to achieve the desired ROI.
- Regional accounts - Collaborate with the Regional Accounts team on identifying and growing desired regional accounts on trade corridors for services which they are deemed essential. Service owner to work with locations where necessary and intervene to provide support for the regional accounts team with locations/regions to ensure service and support levels are what they should be.
- Service enhancements - Make recommendations on service upgrades, add or withdraw existing services if service has become financially irresponsible.
- Market/Competitor data - Develop and establish marketing and competitor data that will facilitate both service owner and region/locations’ decision making process.
- Key roles (day-to-day main duties)
- General expectation / quality – to anticipate upcoming issues and provide alternative choices to minimise any adverse impact on the service P&L.
- Space allocation for MT repositioning balanced with laden loads for both SOC and COC in discussion with the equipment flow team.
- Service management - collaborate and coordinate with Regional Operation team to ensure service integrity and reliability of product and surface to senior management for necessary decision/action to be taken.
Manager (Trade)
RCL Feeder Pte Ltd
08.2016 - 06.2017
- Return on investment (ROI) - Work towards, achieve and surpass the targeted ROI for the services assigned to the respective service owner.
- Set Modelship basing on desired ROI
- Work closely with Product Planning and Reg Ops to look at opportunity to minimise operating costs
- Service enhancements - Make recommendations on service upgrades, add or withdraw existing services if service has become financially irrelevant.
- Pricing for SOC (network)
- SOC Tender accounts - responsible for the assigned accounts under their care
- To set up account expectation using current monitoring tools, and ensure MLOs meet their support expectation (which will be set as a target)
- To understand Customer Business Model and its trend
- Space Allocation - Set BSA for both LOBs and COC, being base customer
- Explore expansion opportunities
Manager (Feeder)
RCL Feeder Pte Ltd
07.2015 - 07.2016
- Return on investment (ROI) - work towards, achieve and surpass the targeted ROI for the services assigned to the respective service owner.
- Set Modelship basing on desired ROI
- Work closely with Product Planning and Reg Ops to look at opportunity to minimise operating costs
- Service enhancements - Make recommendations on service upgrades, add or withdraw existing services if service has become financially irrelevant.
- Pricing for SOC (network)
- SOC Tender accounts - responsible for the assigned accounts under their care
- To set up account expectation using current monitoring tools, and ensure MLOs meet their support expectation (which will be set as a target)
- To understand Customer Business Model and its trend
- Space Allocation - Set BSA for both LOBs and COC, being base customer
- Explore expansion opportunities
Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
07.2013 - 06.2015
Assistant Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
06.2012 - 06.2013
Assistant Manager (SOC Sales)
RCL Feeder Pte Ltd
07.2011 - 05.2012
Assistant Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
11.2009 - 07.2011
Assistant Manager (Trade)
RCL Feeder Pte Ltd
07.2006 - 10.2009
Snr Executive (Trade)
RCL Feeder Pte Ltd
07.2003 - 06.2005
Executive (Trade)
RCL Feeder Pte Ltd
07.1999 - 06.2003
Assistant (Trade)
RCL Feeder Pte Ltd
07.1996 - 06.1999
Education
Bachelor of Arts - Business and Marketing
University of Portsmouth
07.2002
Advanced Diploma - Marketing
University of Oxford
09.1999
Advanced Certificate - Marketing
The Chartered Institute of Marketing
06.1999
Advanced Certificate - Marketing
University of Oxford
06.1998
Certificate - Marketing
CIM - Chartered Institute of Marketing
12.1997
Advanced Diploma - Business Administration
University of Oxford
06.1996
Diploma - Business Administration
The Association of Business Executives
06.1996
Skills
- Computer software knowledge
- Microsoft Excel, Microsoft PowerPoint, Microsoft Word
- Language Proficiency
- English, Chinese
Training
- Development Program for Future-Ready Leaders
- Conducted by NTU Management
- 7-17 Jul 2025
- Leadership Development Journey - “Future Leaders” of RCL
- Conducted by Korn Ferry
- 11-12 Mar 2025
- Speak Like a Pro
- Conducted by SNEF Corporate Learning Centre
- 21 June 2023
- Integrated Digital Marketing Strategies
- Conducted by Mktg Institute of Spore (MIS)
- 24 February 2022
- Data Analytics for Managers
- Conducted by Spore Management University (SMU)
- 17 November 2021
- Data Analytics Using Power BI
- 27 November 2020
- Data Analytics @ Work
- 19 November 2020
- Data Management Analytics with Pivot Tables (Excel 2013)
- Conducted by MDIS Corporation Pte Ltd
- 21 August 2019
- Certificate of Achievement
- Performance Management: Setting SMART KPIs
- Conducted by Service Quality Centre (SQ Centre)
- 27 March 2017
- Certificate of Participation
- Pricing and Revenue Management
- Conducted by FDB, Strategic Pricing Management Group (SPMG)
- 29-30 October 2015
- Managing People Effectively – Core Skills for New People Managers
- Conducted by TUV SUD - PSB Learning
- 6 & 7 July 2011
- Certificate of Attendance
- Financial Management for Non-Financial Personnel
- Conducted by SNEF – Singapore National Employers Federation
- 23 July 2009
- 2-Day Sales Training Program
- Conducted by Training Vision Pte Ltd
- 19 & 20 September 2003
- Suggestion Scheme Workshop – Generating Creative Ideas
- Conducted by PSB Corporation
- 25 February 2006
- Principles of Shipping Documentation and Practices
- Conducted by SSA Training Institute
- 26 Sept to 18 Nov 2003
- Container Management
- 26 Mar to 30 Apr 2003
Timeline
Senior Manager (SOC Sales & Marketing)
RCL Feeder Pte Ltd
11.2022 - 03.2024
Senior Manager (Trade)
RCL Feeder Pte Ltd
07.2017 - 10.2022
Manager (Trade)
RCL Feeder Pte Ltd
08.2016 - 06.2017
Manager (Feeder)
RCL Feeder Pte Ltd
07.2015 - 07.2016
Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
07.2013 - 06.2015
Assistant Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
06.2012 - 06.2013
Assistant Manager (SOC Sales)
RCL Feeder Pte Ltd
07.2011 - 05.2012
Assistant Manager (Cargo Flow Mgmt)
RCL Feeder Pte Ltd
11.2009 - 07.2011
Assistant Manager (Trade)
RCL Feeder Pte Ltd
07.2006 - 10.2009
Snr Executive (Trade)
RCL Feeder Pte Ltd
07.2003 - 06.2005
Executive (Trade)
RCL Feeder Pte Ltd
07.1999 - 06.2003
Assistant General Manager (Trade – South East Asia & Intra-Asia)
RCL Feeder Pte Ltd
07.1996 - Current
Assistant (Trade)
RCL Feeder Pte Ltd
07.1996 - 06.1999
Advanced Diploma - Marketing
University of Oxford
Advanced Certificate - Marketing
The Chartered Institute of Marketing
Advanced Certificate - Marketing
University of Oxford
Certificate - Marketing
CIM - Chartered Institute of Marketing
Advanced Diploma - Business Administration
University of Oxford
Diploma - Business Administration
The Association of Business Executives
Bachelor of Arts - Business and Marketing
University of Portsmouth
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