Jocelyn Suarez
Summary
Dynamic content strategist and managing editor with over 14 years in editorial leadership, content development, and digital media strategy. Extensive experience in overseeing regional content teams and crafting engaging multi-platform stories tailored to diverse audiences.
Through a recent shift into news-focused storytelling at MustShareNews, I've honed an adaptable, audience-centered editorial approach. My transition to MustShareNews further deepened my commitment to creating content that informs, inspires, and impacts audiences.
A results-oriented leader who leverages storytelling, SEO, and AI-driven content insights to optimise engagement and brand loyalty. Passionate about aligning narratives with business goals to maximise audience impact. Excels in digital storytelling and team leadership, with a unique background in healthcare as a cancer nurse, fostering empathy, resilience, and meticulous attention to detail.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Subeditor (MustShareNews)
TheSmartLocal
05.2024 - Current
- Transitioned from regional content strategy to news-focused storytelling, gaining hands-on experience in journalism and developing a passion for using words to shape narratives and connect with audiences
- Oversee a news content team, curating and delivering trending news stories that resonate with our audience, helping achieve a 30% increase in pageviews within five months of joining the team by prioritising impactful, viral content
- Employ data-driven strategies and SEO best practices to enhance visibility and user engagement, leveraging AI insights to identify trending topics and optimise content structure
- Collaborate cross-functionally to maintain brand tone and audience relevance, while driving the execution of editorial initiatives that align with company goals
Deputy Editor (TheSmartLocal Regional Team)
TheSmartLocal
11.2022 - 05.2024
- Directed editorial strategies across Malaysia, Thailand, the Philippines, and Vietnam, enhancing audience engagement by 30% through tailored content selection and platform optimisation
- Achieved a 98% increase in monthly pageviews particularly in the Philippines team, reaching a peak of 201K from an average of 100K
- Managed and mentored a team of writers, fostering a culture of creativity and collaboration, while driving consistency in content quality and voice across regional markets
- Spearheaded a streamlined content workflow, cutting production time by 15% and boosting article turnarounds, increasing team efficiency
Social Media Manager
Velvet Coffee
11.2023 - 04.2025
- Managed Velvet Coffee’s social media presence (in particular, Instagram and TikTok) on a part-time basis, creating engaging visuals and copy that highlighted the brand’s artisanal identity and attracted new customers
- Redesigned and updated the company website to improve navigation, product visibility, and overall user experience, aligning the digital storefront with the in-store brand experience
- Produced lifestyle-driven content — including blog posts, newsletters, and seasonal campaigns — to showcase the café’s products and story, building stronger connections with the local community
- Implemented SEO strategies to boost thediscoverability of the website and blog content
- Analysed social media and web performance metrics to refine content strategy, focusing on posts and campaigns that drove the most engagement and conversions
- Collaborated closely with the café owner to ensure all digital communications aligned with brand vision, tone, and customer experience goals
Executive Assistant
Yellow Dot Marketing
02.2023 - 11.2024
- Provided executive support to the Founder on a part-time basis
- Responsibilities includes diary management, scheduling, and day-to-day administration, ensuring smooth operations in a fast-paced marketing environment
- Drafted and published blog articles and social media content to enhance brand visibility, tailoring copy to align with client projects and company voice
- Coordinated and managed social media calendars, monitoring engagement and scheduling posts to maintain a consistent online presence
- Handled confidential and sensitive information with discretion and tact
Managing Editor, Filipino Language Team
STARY
01.2022 - 12.2022
- Led a team of webnovel writers and business developers in the Filipino language team, overseeing content production, structural edits, and promotional strategies to expand readership
- Conducted data analysis to optimise novel performance and appeal to targeted audiences, increasing engagement by implementing story adjustments based on reader behaviour
- Coordinated with the Translated Content team, editing and proofreading both translated and original works, ensuring linguistic and contextual accuracy
Freelance Content Writer & Editor
Various
01.2012 - 12.2022
- Developed content for various clients, from technical and research-based articles to creative storytelling and entertainment pieces, demonstrating versatility and adaptability in style and tone
- Collaborated with notable clients, including the Singapore Writers Festival, Singapore Arts Council, and the National Library of Singapore, on diverse creative projects that demanded a high level of cultural and literary insight
Cancer Nurse
Novena Cancer Centre
01.2015 - 12.2021
- Provided specialised oncological and palliative care, developing strong skills in crisis management, empathy, and patient communication
- These skills now enhance my approach to content creation and team leadership
Education
Graduate Diploma - Counselling Psychology
Monash University
Singapore03.2023
Bachelor of Science - Psychology
University of Northampton
Singapore11.2017
Advanced Diploma - Psychology
TMC Academy
Singapore05.2015
Diploma - Nursing
Parkway College School of Allied Health And Nursing
Singapore11.2011
Skills
- Content Strategy & Digital Storytelling
- Multi-Platform Editorial Management
- SEO Optimization & Content Analytics
- Storyboarding & Project Management
- Team Leadership & Mentorship
- AI-Enhanced Content Development
- Audience Engagement & Data-Driven Decisions
Certification
- LinkedIn Learning: Content Strategy for Social Media
- Mastering SEO Optimization
- AI in Content & SEO
Creative Achievements
- The Flesh Hunter (novel), Epigram Books Fiction Price 2020 Shortlist, 2021, Epigram Books Singapore
- The Literature Historian (novel), Manuscript Bootcamp 2018 Prose Finalist, Singlit Station
- Dream Country (poem), APB Foundation Signature Art Prize Poetry Competition Shortlist, Singapore Art Museum
Interests
- Writing & Literature – Published novelist and spoken word performer, with a strong interest in contemporary fiction and storytelling.
- Climbing & Fitness – Passionate rock climber (rope, sport climbing), yoga practitioner, and advocate for mindful movement.
- Fashion & Sustainability – Keen follower of global fashion trends with a focus on sustainable fashion; regular reader of Vogue and The Business of Fashion.
- Languages & Culture – Learning French and exploring cross-cultural narratives through travel and literature.
- Technology & AI – Exploring the intersection of AI, content, and storytelling, with hands-on experience integrating AI into editorial workflows.
References
Available upon request.
Timeline
Subeditor (MustShareNews)
TheSmartLocal
05.2024 - Current
Social Media Manager
Velvet Coffee
11.2023 - 04.2025
Executive Assistant
Yellow Dot Marketing
02.2023 - 11.2024
Deputy Editor (TheSmartLocal Regional Team)
TheSmartLocal
11.2022 - 05.2024
Managing Editor, Filipino Language Team
STARY
01.2022 - 12.2022
Cancer Nurse
Novena Cancer Centre
01.2015 - 12.2021
Freelance Content Writer & Editor
Various
01.2012 - 12.2022
Graduate Diploma - Counselling Psychology
Monash University
Bachelor of Science - Psychology
University of Northampton
Advanced Diploma - Psychology
TMC Academy
Diploma - Nursing
Parkway College School of Allied Health And Nursing
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