Jocelyn Suarez
Summary
Dynamic content strategist and managing editor with over 15 years in editorial leadership, content development, and digital media strategy. Extensive experience in overseeing regional content teams and crafting engaging multi-platform stories tailored to diverse audiences. Through a recent shift into news-focused storytelling at MustShareNews, I've honed an adaptable, audience-centred editorial approach. My transition to MustShareNews further deepened my commitment to creating content that informs, inspires, and impacts audiences. A results-oriented leader who leverages storytelling, SEO, and AI-driven content insights to optimise engagement and brand loyalty. Passionate about aligning narratives with business goals to maximise audience impact.Excels in digital storytelling and team leadership, with a unique background in healthcare as a cancer nurse, fostering empathy, resilience, and meticulous attention to detail.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Subeditor (MustShareNews)
TheSmartLocal
Singapore
05.2024 - Current
- Transitioned from regional content strategy to news-focused storytelling, gaining hands-on experience in journalism and developing a passion for using words to shape narratives and connect with audiences
- Oversee a news content team, curating and delivering trending news stories that resonate with our audience, helping achieve a 30% increase in pageviews within five months of joining the team by prioritising impactful, viral content
- Employ data-driven strategies and SEO best practices to enhance visibility and user engagement, leveraging AI insights to identify trending topics and optimise content structure
- Collaborate cross-functionally to maintain brand tone and audience relevance, while driving the execution of editorial initiatives that align with company goals
Deputy Editor (TheSmartLocal Regional Team)
TheSmartLocal
Singapore
11.2022 - 05.2024
- Directed editorial strategies across Malaysia, Thailand, the Philippines, and Vietnam, enhancing audience engagement by 30% through tailored content selection and platform optimisation
- Achieved a 98% increase in monthly pageviews particularly in the Philippines team, reaching a peak of 201K from an average of 100K
- Managed and mentored a team of writers, fostering a culture of creativity and collaboration, while driving consistency in content quality and voice across regional markets
- Spearheaded a streamlined content workflow, cutting production time by 15% and boosting article turnarounds, increasing team efficiency
Managing Editor, Filipino Language Team
STARY
Singapore
01.2022 - 12.2022
- Led a team of webnovel writers and business counsellors in the Filipino language team, overseeing content production, structural edits, and promotional strategies to expand readership
- Conducted data analysis to optimise novel performance and appeal to targeted audiences, increasing engagement by implementing story adjustments based on reader behaviour
- Coordinated with the Translated Content team, editing and proofreading both translated and original works, ensuring linguistic and contextual accuracy
Freelance Content Writer & Editor
01.2012 - 12.2022
- Developed content for various clients, from technical and research-based articles to creative storytelling and entertainment pieces, demonstrating versatility and adaptability in style and tone
- Collaborated with notable clients, including the Singapore Writers Festival, Singapore Arts Council, and the National Library of Singapore, on diverse creative projects that demanded a high level of cultural and literary insight
Cancer Nurse
Novena Cancer Centre
Singapore
01.2015 - 12.2021
- Provided specialised oncological and palliative care, developing strong skills in crisis management, empathy, and patient communication
- These skills now enhance my approach to content creation and team leadership
Education
Graduate Diploma - Counselling Psychology
Monash University
Bachelor's Degree - Psychology
University of Northampton
Advanced Diploma - Psychology
TMC Academy
Diploma - Nursing
Parkway College School of Allied Health and Nursing
Skills
- Content Strategy & Digital Storytelling
- Multi-Platform Editorial Management
- SEO Optimization & Content Analytics
- Storyboarding & Project Management
- Team Leadership & Mentorship
- AI-Enhanced Content Development
- Audience Engagement & Data-Driven Decisions
Certification
- LinkedIn Learning: Content Strategy for Social Media
- Mastering SEO Optimization
- AI in Content & SEO
Creative Achievements
- The Flesh Hunter (novel), Epigram Books Fiction Price 2020 Shortlist, 2021, Epigram Books Singapore
- The Literature Historian (novel), Manuscript Bootcamp 2018 Prose Finalist, Singlit Station
- Dream Country (poem), APB Foundation Signature Art Prize Poetry Competition Shortlist, Singapore Art Museum
References
Available upon request.
Timeline
Subeditor (MustShareNews)
TheSmartLocal
05.2024 - Current
Deputy Editor (TheSmartLocal Regional Team)
TheSmartLocal
11.2022 - 05.2024
Managing Editor, Filipino Language Team
STARY
01.2022 - 12.2022
Cancer Nurse
Novena Cancer Centre
01.2015 - 12.2021
Freelance Content Writer & Editor
01.2012 - 12.2022
Graduate Diploma - Counselling Psychology
Monash University
Bachelor's Degree - Psychology
University of Northampton
Advanced Diploma - Psychology
TMC Academy
Diploma - Nursing
Parkway College School of Allied Health and Nursing
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