Summary
Overview
Work History
Education
Skills
WHAT I AM LOOKING FOR
Languages
Personal Information
ABOUT ME
Timeline
Generic
Javier Nieto

Javier Nieto

Graz

Summary

48 year Spanish citizen with 20 years proven track professional experience in international sales and business development.


I am a multicultural person as I resided and worked in Spain, Germany, Holland, Dubai, Malaysia, Austria and Singapore.


I started my professional career in the hospitality industry and afterwards I worked few years for the Spanish government in international exhibitions.


In the year 2011 I accepted the challenge to move to Dubai and to open a representative office for a technical manufacturer. Having succeeded in Middle East, I was relocated to Malaysia to develop the Asian market.


In the year 2016 I accepted the challenge to join an international manufacture leader in the market as APAC sales director. I worked from Austria the very first seven years and in 2023 I was relocated to Singapore to increase the presence and turn over in the region.


I am an international sales director with proven expertise in driving international market expansion and fostering cross-functional collaboration. Skilled in developing strategic partnerships, negotiating contracts, and implementing sales strategies that deliver measurable growth.

Overview

26
26
years of professional experience

Work History

International Sales Director Asia Pacific

XAL Singapore Pte. Ltd.
10.2023 - Current
  • Developed professional relationships with clients and specifiers to generate and improve business growth in the APAC region.
  • Created from zero a sales and prescription network in the Singaporean market to increase our presence & turn over. Note that it is a segmented as we have three different brands with different prescription sources and more than 180 product families.
  • Product trainings to national distributors and international events to prescribers.
  • Project generation, negotiation and closure (long term projects).
  • Regular presentations and meetings with key decision makers in the region (architects, engineers, consultants, interior designers) to generate project specification.
  • Supervised and managed on daily basis a team of 7 persons (sales, in-house engineers and back office department) to maximise turn over and to provide a professional and efficient service to customers.

International Sales Director Asia Pacific & India

XAL / WEVER DUCRE / WASTBERG
11.2016 - 09.2024
  • Developed relationships with clients and potential clients to improve business growth.
  • Set objectives and led sales team to achieve aggressive global sales goals.
  • Presented at trade shows and conferences, showcasing the company''s products/services while networking with potential partnerscustomers.
  • Oversaw all aspects of the sales process, from initial prospecting to contract execution, ensuring a smooth and efficient experience for clients.
  • Developed pricing strategies tailored to regional market conditions, maximizing profitability without compromising on quality or customer satisfaction.
  • Managed budget allocation for international sales initiatives, allocating resources effectively across various projects.
  • Expanded international market presence by identifying and securing new business opportunities.

South East Asia Sales Director

LAMP Lighting
01.2014 - 09.2016

Middle East Sales Director

LAMP Lighting
02.2011 - 12.2013
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
  • Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.

B2B Sales Executive

Kinepolis Spain
11.2009 - 01.2011

North Europe Sales Executive & Marketing assistant

Calidona
02.2006 - 01.2009

Regional manager

ALDI
02.2004 - 01.2006

Deputy Manager and events Coordinator

Spanish Society for International Exhibitions (SEEI)
04.2002 - 12.2003

Deputy Director (internal training program)

RIU HOTELS
06.2000 - 02.2002

Market researcher

SIMON KUCHER & PARTNERS
03.1999 - 06.1999

Education

Master’s degree - Commerce & Marketing Management

Fundesem Business School
Alicante
06-2009

Diploma in Business -

Castilla Leon University
Avila
11-1997

Skills

  • Business generation
  • Negotiation
  • Sales presentations
  • Cross-cultural communication
  • International market development
  • Lead generation
  • Team player
  • Customer oriented
  • Sales strategies
  • Organized

WHAT I AM LOOKING FOR

Although I am currently working, I am open for a challenging professional project in the APAC region as international sales Director or Managing Director. I am currently living in Singapore with my family. Looking for expat contract and very flexible for international travelling.

Languages

Spanish
English
German

Personal Information

  • Age: 48
  • Citizenship: Spanish
  • Married
  • One child

ABOUT ME

During my free time I like to spend quality time with my family. We are a small but international family: my wife is Indonesian and my son is twelve years old who loves football and airplanes. My hobbies are travelling, exploring new cities and cultures, international food and gardening.

Timeline

International Sales Director Asia Pacific

XAL Singapore Pte. Ltd.
10.2023 - Current

International Sales Director Asia Pacific & India

XAL / WEVER DUCRE / WASTBERG
11.2016 - 09.2024

South East Asia Sales Director

LAMP Lighting
01.2014 - 09.2016

Middle East Sales Director

LAMP Lighting
02.2011 - 12.2013

B2B Sales Executive

Kinepolis Spain
11.2009 - 01.2011

North Europe Sales Executive & Marketing assistant

Calidona
02.2006 - 01.2009

Regional manager

ALDI
02.2004 - 01.2006

Deputy Manager and events Coordinator

Spanish Society for International Exhibitions (SEEI)
04.2002 - 12.2003

Deputy Director (internal training program)

RIU HOTELS
06.2000 - 02.2002

Market researcher

SIMON KUCHER & PARTNERS
03.1999 - 06.1999

Master’s degree - Commerce & Marketing Management

Fundesem Business School

Diploma in Business -

Castilla Leon University
Javier Nieto