JASMINE GOH
Singapore
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sales Director APAC
PCTEL, Inc.
Hong Kong SAR
06.2022 - 10.2024
- Surpassed US$5M in sales, doubling targets within six months for antenna and T&M solutions across APAC.
- Built and scaled strategic alliances by recruiting and enabling regional channel partners, significantly expanding market reach.
- Drove go-to-market initiatives in public safety, transportation, and mining verticals.
- Secured the largest global public safety contract and an over US$1M deal with a leading rental company.
- Supported drone-based testing trials with Tier 1 operators in Australia and South Korea.
- Developed strategic customer roadmaps aligned with emerging technologies such as V2X and Low Earth Orbit (LEO) satellite systems.
- Mentored a Presales Manager who is now promoted to APAC Sales Director; selected for U.S. HQ leadership program.
Country Head and Key Account Director
Rosenberger Technology (Singapore) Pte Ltd
Singapore
10.2018 - 05.2022
- Delivered 20% YoY growth while managing P&L and driving regional expansion.
- Oversaw key clients including Singtel, Axiata, Ericsson, Nokia, and Telenor groups.
- Led regional KAMs to achieve a US$50M regional target.
- Initiated QBRs and strategic insights to the company President.
- Led contract negotiations with global key accounts.
- Actively engaged in SGTech initiatives, cultivating partnerships with major data center ecosystem players such as ST Telemedia, Facebook, Lazada, Singtel, StarHub, Telin, Keppel, Digital Realty, and China’s Tier-1 telcos.
- Introduced turnkey solutions to Nokia, securing tenders across APJ.
- Won the first antenna tender from Optus and opened operations in Australia.
Regional Sales Manager (Singapore, Malaysia, Indonesia, Brunei, Taiwan)
Rohde & Schwarz Regional Headquarters Singapore Pte Ltd
Singapore
06.2017 - 09.2018
- Reported directly to the Asia Managing Director, managed a €13M sales target across Southeast Asia.
- Managed regional sales targets, aligning quotas with market potential and team capabilities to drive performance.
- Delivered regional business reviews and insights to HQ in Germany.
- Built and led a high-performing, cross-cultural sales team aligned with corporate priorities.
- Opened indirect channels through strategic reseller partnerships.
- Secured government contracts with IMDA (SG) and KOMINFO (ID).
- Built strategic relationships with sourcing and presales, driving negotiations and long-term account success.
Sales Manager APAC (Southeast Asia, Greater China)
iBwave Solutions Inc.
Singapore
10.2012 - 05.2017
- Led expansion across Greater China, Malaysia, Singapore, Thailand, and Indonesia.
- Positioned iBwave’s SaaS solutions as essential planning tools for telecommunications and wireless network design within target territories.
- Oversaw key accounts including Singtel, Axiata, Huawei, ZTE, and edotco groups.
- Grew pipeline 150% and exceeded US$2.2M quota.
- Co-led webinars and events, boosting leads by 60%.
- Tracked and analyzed sales performance and growth opportunities using Salesforce.
- Secured record deals for a new cloud-based project management solution with Singtel and XL Axiata RAN teams, and successfully led end-to-end implementation across both organizations.
- Pioneered iBwave’s entry into the education sector by embedding its training modules into Republic Polytechnic’s engineering program in Singapore.
Account Manager II (Singapore, Korea, Taiwan)
Nera Telecommunications Ltd
Singapore
08.2011 - 10.2012
- Managed a US$22M revenue stream within assigned territories.
- Led RFP, RFQ, and RFI processes, delivering successful proofs of concept.
- Owned the full sales cycle, from scoping to pricing and contract negotiation, ensuring competitiveness.
- Negotiated with suppliers for cost-effective solutions, achieving a 20% profit margin.
- Secured key projects with Westin Hotel, Singapore’s IMDA, and South Korea’s ADD.
- Coordinated with cross-functional experts to enable successful deployments.
- Appointed Key Account Manager for StarHub, driving strategic engagement and growth.
Senior Radio Frequency Engineer (Singapore Design Center)
Motorola Mobility Singapore Pte Ltd
Malaysia & Singapore
02.2006 - 08.2011
- Designed, optimized, and integrated RF systems into mobile products through cross-functional collaboration.
- Led GPS, Bluetooth, and WLAN development across multiple projects; served as the primary liaison with U.S. counterparts and vendors.
- Utilized Monte Carlo simulations, Minitab, and Excel pivot charts for data analysis.
- Generated US$3 million in cost savings by reducing flexible PCB layers from four to two, while simultaneously enhancing RF performance.
- Developed and deployed automated test systems using LabVIEW to ensure the RF performance.
- Integrated Linux-based scripting for test orchestration, supporting hardware validation processes.
Education
Executive MBA -
National University of Singapore
05.2025
B.ENG (Hons) - Electrical & Electronic Engineering
University of Hertfordshire
01.2005
Skills
- English
- Chinese
- Malay
- Hokkien
- Cantonese
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
Certification
- Blockchains Applications in Finance, National University of Singapore. Issued July 2025
- Generative AI for Business Leaders, Linkedin Learning. Issued November 2024
- Six Sigma Green Belt (CSSGB), Motorola Solutions. Issued December 2008
- Project Management Professional, Project Management Institute. Issued August 2010. Expired August 2013
- Key Account Management, The Sales Ninja Group. Issued 2010
- Total Enterprise Account Management, The Complex Sales, Inc. Issued October 2013
References
Michel, Trudelle, Director / Business Owner, +6599888550, Cloud-RAN.ai / AFCwave
Personal Information
Title: Sales Director APAC
Awards
- Best Team Performance Award (Nokia APJ)
- R&S Brand Ambassador In Asia
- Quota-Buster Award
- Exceeded 100% of quota
- Focus Account Manager of the Year
- Highest Sales Achievement at Focus Account (Singtel Group) achieved over 100% of quota
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Cantonese)
Advanced (C1)
Timeline
Sales Director APAC
PCTEL, Inc.
06.2022 - 10.2024
Country Head and Key Account Director
Rosenberger Technology (Singapore) Pte Ltd
10.2018 - 05.2022
Regional Sales Manager (Singapore, Malaysia, Indonesia, Brunei, Taiwan)
Rohde & Schwarz Regional Headquarters Singapore Pte Ltd
06.2017 - 09.2018
Sales Manager APAC (Southeast Asia, Greater China)
iBwave Solutions Inc.
10.2012 - 05.2017
Account Manager II (Singapore, Korea, Taiwan)
Nera Telecommunications Ltd
08.2011 - 10.2012
Senior Radio Frequency Engineer (Singapore Design Center)
Motorola Mobility Singapore Pte Ltd
02.2006 - 08.2011
B.ENG (Hons) - Electrical & Electronic Engineering
University of Hertfordshire
Executive MBA -
National University of Singapore