Jaideep Chauhan
Regional Sales Director (APAC, EU & Turkey)
Singapore
Summary
Dynamic leader with 15 years of experience transforming sales organizations across APAC & EU. Experienced in building high-performing teams, leading complex integrations, and designing scalable sales systems. Delivering sustainable results by combining data-driven insights, collaborative leadership, and innovative commercial models.
Overview
13
13
years of professional experience
Work History
Regional Sales Director (APAC, EU & Turkey)
foodpanda, foodora & Yemeksepeti (Delivery Hero)
06.2023 - Current
- Transforming Sales in a High Performing Culture with Strategic Innovations and Impactful Tools across the Region
- Sales Transformation: Led sales transformation across APAC and EU, building the Regional Sales Org and guiding 17 markets to acquire ~130k vendors, resulting in a 30% boost in GMV.
- Sales Tools Innovation and Automation: Instrumental in developing advanced sales tools for Vendor Prioritisation, Competitive Gap Intelligence, and Salesforce, then spearheaded their launch and adoption, transforming sales processes.
- Merger & Acquisition: Spearheaded the strategic acquisition and integration of Deliveroo Hong Kong into Foodpanda as the commercial lead. Designed and executed the end-to-end commercial strategy.
- Strategic Account Acquisitions: Developed a key account acquisition blueprint, designing ambitious targets and incentives that secured 2,500+ top-tier vendors, driving a significant boost in market influence.
- Market Share Expansion: Designed & executed a regional framework that reduced competitive vendor gap by 50%, onboarding 40,000 priority vendors.
- Revenue Optimisation: Streamlined and launched commission revenue packages across APAC, increasing average commission rates by 17%, driving a 15% GPO uplift, and creating a EUR 2M revenue opportunity.
Regional Head, Sales Performance (APAC)
foodpanda (Delivery Hero)
07.2019 - 05.2023
- Accelerating Sales Growth and Scaling Operations
- Regional Sales Leadership: Directed a team of 11 Sales Heads and 500+ FTEs across 11 APAC markets, driving the onboarding of 35,000+ restaurants monthly and spearheading regional growth initiatives.
- Vendor Acquisition and Inventory Growth: Elevated vendor acquisitions by 60%, expanding the platform’s inventory to 400,000 restaurants and significantly enhancing choice for the customers.
- Japan Market Launch: Successfully launched operations in Japan, establishing a strong sales team, implementing strategic incentive programs, and overseeing end-to-end sales processes to drive market entry and growth.
- Sales Productivity Growth: Increased average productivity from 25 to 30 per sales rep by redesigning targets, optimising incentive structures, and aligning team efforts with a focused approach on vendor acquisition.
- Sales Turnaround and Operational Stabilisation in the Philippines: Led a sales turnaround in the Philippines as Interim Sales Head, driving a 50% increase in sales productivity within two months, reducing churn, and onboarding 40 FTEs to stabilise and streamline operations.
- Crisis Management during COVID: Developed and executed a business continuity plan during COVID, transitioning field sales to inside sales, with a focus on remote acquisitions, key accounts, and pipeline optimisation to ensure continued growth.
Senior Manager, Sales - Online Ordering
Zomato
04.2018 - 06.2019
- Drove Growth in Online Ordering and Restaurant Acquisition, Expansion of Market Presence
- Led a team of 17 Area Sales Managers, overseeing 100 Sales Managers and Key Account Managers across 15 cities, achieving a monthly onboarding rate of over 3,000 restaurants.
- Directed new client acquisition for the Online Ordering business, focusing on expanding the restaurant base and onboarding key strategic accounts. Successfully drove a 150% increase in the overall restaurant base across the top cities.
- Responsible for developing sales strategies and formulating right targets and incentive plans.
- Mentored the Head of Sales in performance management of their teams, developing strategies to drive market penetration through tailored product mixes across different regions.
- Spearheaded multiple high-impact sales projects across several cities, focusing on acquiring and onboarding restaurants to expand Zomato’s online ordering supply. This effort resulted in a 100% growth in order volume in key markets such as Hyderabad and Chennai.
Head of Sales - Online Ordering
Zomato
01.2016 - 03.2018
- Accelerated Market Penetration and Order Volume Growth Across in the Region
- Managed multiple zones in the region, leading teams of 5 to 35 sales managers and key account managers.
- Drove significant growth in restaurant penetration for the region, boosting city base penetration by 18% and securing a 48% market share.
- Fueled order volume growth, new user acquisition, and retention across these zones by strategically designing and executing high-impact marketing and growth campaigns.
- Onboarded 4,000+ restaurants onto the online ordering platform in the launch market, driving a 70% increase in orders within 12 months.
- Played a key role in shaping the business in the city, overseeing hiring, training, and development of the sales and account management teams.
Area Sales Manager - Advertising & Online Ordering
Zomato
04.2014 - 12.2015
- Successful Launch of Online Ordering in India and Expansion of Key Accounts
- Spearheaded end-to-end relationships with key accounts, including national five-star hotel chains and pan-India restaurant groups. Drove the expansion of the ad sales business in the city, achieving the highest client billing nationwide with an annual value of EUR 500K.
- Led a team of 5 to drive client acquisition and retention in South Delhi, earning recognition for achieving 100% client renewal across 6 consecutive cycles.
- Core member of the Zomato Order team that launched the Food Ordering business in key markets. Successfully acquired 600 restaurants pre-launch in a fortnight.
- Established the sales process, training programs, and incentive structures, while overseeing the hiring and induction of new sales team members.
- Drove the acquisition of key chain outlets and developed targeted campaign strategies to drive online order growth. Achieved a remarkable 120% increase in online ordering business across multiple zones.
Sales Manager - Advertising
Zomato
03.2013 - 03.2014
- Built and Scaled Client Base, Driving Significant Revenue Growth
- Managed end-to-end client relationship including acquiring, invoicing, campaign strategy, reporting data and tracking progress and retaining accounts in Central Delhi.
- Efficiently managed a portfolio of 30 ad clients with an annual turnover of EUR 200K.
- Created and established the Central Delhi market by acquiring and retaining new merchants, driving a 100% revenue growth within a month.
- Fast-tracked and appraised to join the Area Sales Manager team, responsible for driving revenue growth in the zone.
- Managed and mentored a team of 2, focusing on client acquisition and retention in Central Delhi.
Education
Master of Business Administration -
IILM
01-2013
Bachelor of Art - Economics
Delhi University
01-2010
XII, CBSE -
Delhi Public School
01-2007
X, CBSE -
Delhi Public School
01-2005
Skills
Sales Transformation & GTM Strategy
Vendor Acquisition & Marketplace Growth
Sales Team Leadership
Market Entry & Expansion
Regional Partnerships
Revenue & Commission Optimisation
Salesforce CRM & Sales Technology
Enterprise Stakeholder Engagement
Timeline
Regional Sales Director (APAC, EU & Turkey)
foodpanda, foodora & Yemeksepeti (Delivery Hero)
06.2023 - Current
Regional Head, Sales Performance (APAC)
foodpanda (Delivery Hero)
07.2019 - 05.2023
Senior Manager, Sales - Online Ordering
Zomato
04.2018 - 06.2019
Head of Sales - Online Ordering
Zomato
01.2016 - 03.2018
Area Sales Manager - Advertising & Online Ordering
Zomato
04.2014 - 12.2015
Sales Manager - Advertising
Zomato
03.2013 - 03.2014
Bachelor of Art - Economics
Delhi University
Master of Business Administration -
IILM
XII, CBSE -
Delhi Public School
X, CBSE -
Delhi Public School