Hoe Cheong Sim
Singapore
Summary
A proven commercial professional with 23+ years of healthcare experience. Thrived in a matrix organization. Currently, leading a team of 6.
His track records speak for themselves. From achieving sales targets to strategic planning, launching new products, and marketing excellence, he has proven his values in each new role and responsibility. Over the years, he has accumulated invaluable experience in managing orphan disease, specialty care, general practice, and OTC/X range of products.
The unique combination of his educational background and achieving a first position in his officer cadet course (armor formation) has enabled him to understand the importance of leadership and accountability. This understanding has been especially useful in the healthcare industry.
His core principle is building teams, achieving results. His key to success is our (company) success.
Overview
25
25
years of professional experience
Work History
Senior Director, Commercial Excellence
DKSH Management
07.2018 - Current
- Define the appropriate level and standard for commercial practices
- Drive capability development through in-market collaboration
- Lead the development of commercial tools, data systems, training programs, and analytics to drive commercial excellence
- Support and drive the implementation of commercial operation and business development-related activities.
Senior Manager, Launch Excellence & Women's Heath - Growth Markets
Teva Pharmaceutical
06.2014 - 07.2018
- Design and implement a standardized launch process map in the context of Center of Marketing Excellence (MCoE)
- Ensure planning alignment with global, regional and local launch plan across 3 therapeutic areas (Oncology, Respiratory and CNS)
- Implement, track and drive launch readiness and risk management
- Plan & allocate the resources needed to create the launch structure and system
- Utilized data to improve the launch process and strengthened cross-functional collaboration
- Define and own the development of the Growth Markets Regional Woman's Health Strategy for both GSM (innovative) and branded generic products
- Drive the execution of regional tactical plans in support of local launches
- Brand strategy - lead the cross-functional Regional Team (Marketing, Commercial, Medical, Regulatory Affairs, and Supply Chain) to define and implement the strategy and planning process
- To monitor and control budget, forecasts and expenses to deliver maximum return on investment.
Marketing Manager - S.E.A + HK + TW
Lundbeck
01.2004 - 01.2014
- Implement strategies and to develop innovative projects to achieve long term sustainable growth
- Responsible for the region A&P and market share development
- Established and evaluate the business opportunity to in-license potential product(s) for the S.E.A market
- Established business forecast, potential and entry for Vietnam market
- Close collaboration with country managers/partners in formulating a business/marketing plan for new product launches
- To adapt global marketing plan to improve business performance through market research, value chain analysis and customer intelligence
- Review current brand positioning/image and approved all marketing materials to ensure consistent brand identity across the region
- Develop regional KOLs through different platforms.
Associate International Brand Manager
Lundbeck
01.2010 - 01.2010
- International assignment to Global Strategic Marketing Team
- Preparation for International Sales & Marketing Meeting (ISSM) and support the top 5 EU markets
Team Leader, CNS
Janssen-Cilag
01.2000 - 01.2004
- Launch the first atypical antipsychotic - Risperdal
- Lead a team of 5 product specialists to successfully promote Jansen range of CNS product portfolio.
Education
Digital Marketing Certification -
Square online (developed by Google)
01.2020
Digital Marketing -
E2I
01.2019
Bachelor of Health Science (Nursing) -
La Trobe University
01.2000
Skills
- Strategic Planning
- Team Building and Motivation
- Critical Thinking Skills
- Negotiation and Conflict Resolution
- Business operation & 3rd part alliance
- Sales and Brand Management
- Fiscal Management
Languages
English
Mandarin
Awards
- Top the class of Armour Officer Cadet Course, Singapore 1997
- Awarded Sword of Honor by then DPM Lee Hsien Loong
Extracurricular Activities
- Committee Member, Singapore Association for Mental Health, Singapore, 2001 - Present
- Organizing chairman for SAMH Fund-Raising in 2008, Committee member 2004 - 2005
- Honorary Treasurer 2002 - 2004
- Committee member 2001 - 2002
Hobbies and Interests
- Jogging
- Cycling
- Reading
- Swimming
- Singapore Life Saving Society - Open Water Diver
- Cardio Pulmonary Resuscitation Instructor
- Social golfer
Affiliations
- Singapore Associate For Mental Health
- La Trobe University
Work Preference
Work Type
Full TimeWork Location
HybridQuote
Price is what you pay. Value is what you get.
Warren Buffett
Timeline
Senior Director, Commercial Excellence
DKSH Management
07.2018 - Current
Senior Manager, Launch Excellence & Women's Heath - Growth Markets
Teva Pharmaceutical
06.2014 - 07.2018
Associate International Brand Manager
Lundbeck
01.2010 - 01.2010
Marketing Manager - S.E.A + HK + TW
Lundbeck
01.2004 - 01.2014
Team Leader, CNS
Janssen-Cilag
01.2000 - 01.2004
Digital Marketing Certification -
Square online (developed by Google)
Digital Marketing -
E2I
Bachelor of Health Science (Nursing) -
La Trobe University
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