Eng Beng Koh
Team Lead/Asst Director, Digital Experience
Summary
Experienced team leader and content creator with demonstrated history of growing social media presence and developing websites to enhance digital experience. Strong interest in computing, technology and artificial intelligence. Dependable and innovative, bringing blend of creativity and analytical thinking to drive impactful content initiatives.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Team Lead/Asst Dir, Digital Experience
Ministry of Defence
12.2023 - Current
- Oversee the planning, research and content production for selected MINDEF/SAF websites to engage target audience. Lead a team of webmasters and UX designers for content publishing, user interface/experience study, AI-chat bot integration, and management of technical infrastructure and cyber security.
- [Till Dec 2024] Oversaw the planning, management and content production for MINDEF social media channels. Led a team of social media strategists and executives for content production and livestream operations; online community management; as well as campaign design and evaluation. MINDEF social media was among the top 5 government agencies with the highest interactions in 2024 according to Emplifi. MINDEF TikTok video, Looking For A Man In Defence, won widespread acclaim locally and internationally, for injecting fun into Shangri-la Dialogue defence summit.
Covering Team Lead, Digital Experience
Ministry of Defence
05.2023 - 11.2023
- Led a team of social media strategists and web masters to run MINDEF social media channels and select MINDEF/SAF websites. Part of the team that launched MINDEF TikTok channel. Built up new team and trained new team members. Promoted a positive work environment and enhanced overall team performance.
Senior Content Producer
Ministry of Defence
06.2013 - 04.2023
- Covered key MINDEF/SAF events, both local and overseas, and produced video and written content for PIONEER and MINDEF social media and website.
- Officer Shaping the Life of Soldiers video won Platinum award at 2023 Hermes Creative Award. Military Couple series of stories won Gold Award at 2022 Hermes Award. SAF Dog Handler story won 2020 Eddie & Ozzie Award. Photo essay on NS battalion's evaluation exercise won 2020 Apex Award of Excellence. 10-page feature story on Defence Technology Community was one of the 86 Grand Award winners out of 1,600 entries at APEX Award 2016.
On Sabbatical
Happiness Notebook
02.2017 - 04.2018
- Started Happiness Notebook social media channel while on sabbatical travel. Produced inspirational human-interest stories on individuals from Singapore, Taiwan, Japan and Korea. Went viral and featured in Mothership, Zaobao, and Yahoo News. Generated $200,000 of book sales for featured interviewee. Invited to conduct talks on How to Create Viral Social Media Content.
Senior Assistant Manager
Nanyang Technological University
05.2009 - 06.2013
- Set up a five-person Communications Office in NTU School of Humanities and Social Sciences. Produced publications, marketing collaterals and online content. Launched Facebook channel. Organised open houses, public lectures, career seminars, and alumni events. Also facilitated the formation of the school alumni association.
Corporate Relations Officer
National University of Singapore
06.2007 - 07.2008
- Wrote feature stories and took photographs for NUS corporate magazine, online news portal and marketing collaterals. Assisted in the running of university events such as open houses and press conferences.
Education
Bachelor of Communication Studies -
Nanyang Technological University
Singapore 08.2003 - 07.2007
Skills
Content strategy
Video editing
Editing and proofreading
Social media marketing
Photography
Website design
Strategic content planning
Problem-solving abilities
Coaching and mentoring
Stakeholder management
Project management
Certification
Google Foundations of Cyber Security
Timeline
Google Foundations of Cyber Security
12-2024
Team Lead/Asst Dir, Digital Experience
Ministry of Defence
12.2023 - Current
Covering Team Lead, Digital Experience
Ministry of Defence
05.2023 - 11.2023
Google Technical Support Fundamentals
04-2023
On Sabbatical
Happiness Notebook
02.2017 - 04.2018
Senior Content Producer
Ministry of Defence
06.2013 - 04.2023
Senior Assistant Manager
Nanyang Technological University
05.2009 - 06.2013
Corporate Relations Officer
National University of Singapore
06.2007 - 07.2008
Bachelor of Communication Studies -
Nanyang Technological University
08.2003 - 07.2007
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